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Complete Guide to Naming Your Review Business
Our review business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get review business name inspiration.
Brand Goals & Target Market
What do you want the brand of your review business to communicate? Different language communicates different assumptions, and it is important to choose a business name that reflects your businesses brand.
The obvious example is to choose words that relate to the industry your review business focuses on – whether that be hospitality, finance, automotive, etc. Building on this, you can use certain language to communicate the brand or voice of your business, in order to appeal to your target audience. An example of this would be a casual car review business using language like ‘Car Chat’ or ‘Drivers Debate’ – whereas a more serious, financial review business might chose a name like ‘The Financial Advisor.’
Furthermore, using words like ‘finder’, ‘tips’ or ‘advise’ would suggest a review business is going to offer educated insight, whereas words like ‘forum’ or ‘chat place’ suggest a more public forum of opinions.
Having a clear understanding of your target audience is a critical part of any business plan, and can be particularly helpful when choosing a business name. If you know your target audience, then it may be possible to identify a common demographic or interest of your ideal customer, and choose a business name that reflects this.
For example, a café review business can safely assume they’re appealing to their target audience with a name like ‘Coffee Club’ or ‘Caffeine Critics’. Similarly, a hotel or flight review company could choose a business name involving the world ‘travel’ or ‘explore’ to appeal to their ideal clients.
More broadly, if your business taps in to the growing industry of sustainability or eco-friendliness, then words such as ‘green’ or ‘eco’ will promote your unique selling point.
Competitor Name Analysis
One of the largest review businesses in the world, TripAdvisor focuses on reviewing experiences – with the word ‘trip’ working well to relate to travel or experience advice.
Urban Spoon is a massive restaurant review business, who references their focus by using a word related to dining, in ‘spoon’.
Drawing from the word ‘help’ (which is what the business aims to do), Yelp is a global corporation that publish crowd-sourced reviews about local businesses.
Which is a very clever business name for a product and service review company that sums up their business model in one word: which – as in, which product or service is the best, based off user reviews.
This review business name well describes their mantra of ‘providing unbiased product rating and reviews, based of rigorous consumer testing.’
Better Business Bureau
This business review business uses the common tactic of alliteration to create a catchy, memorable business name that rolls off the tongue.
Review Business Name Inspiration
Taking in to account the information above, we’ve put together a few examples of potential review business name ideas:
- Buyers Beware: drawing on the common adage suggesting the buyer assume the risk of purchase – this business name relates to informing buyers through product/service reviews.
- Caveat Emptor: this is the well-known original Latin phrase for the adage mentioned above, meaning ‘let the buyer beware.’
- He Said She Said: a memorable way to describe a crowd sourced review business, where you literally take in to account what other people have said regarding their experience with a product or service.
- Riley’s Review: if your businesses unique point of difference is an individuals review or opinion, then don’t be afraid to include that persons name in the business name.
- Product Probe: another example of alliteration used to create a memorable, catchy review business name.
What Not to Name Your Review Business
As with most business names, it is always advised to avoid long-winded or hard to spell business names, as these are not only hard to remember, but can make it difficult to search for online… a crucial marketing avenue for any modern business.
Unless your review business is directly targeted at reviewing a certain area (e.g. New York Reviews) – it would not be recommended to use a localized name, as you may wish to appeal to a global audience, not just local.
It is also not recommended to use bland adjectives such as ‘good’, ‘best’, ‘amazing’, ‘stunning’, etc., as this won’t convince your target audience half as much as letting your products/services do the talking for you.
Of course, it is always recommended to avoid business names that may be deemed as offensive or marginalising.