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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your mobile app
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to come up with a creative and brandable name for your new mobile app. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our mobile app name generator above and then scroll below to find the first step in the naming process.
- Vividly
- Farmeron
- clock.me
- Pick Up
- Commutify
- Rentilo
- Vibez
- Suitify
- Harvester
- Abilogic
- Breathe In
- Acoustify
- Nirvanous
- loca.ly
- Obliq
- Peppo
- stream.me
- PURE
- Craftilo
- Cruzing
Create a unique business name with our Business Name Generator!
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Vivid”, “Vibe”, “Commute” and “Local”, you can see that while these words can be related to different industries, they also suggest what kind of mobile app you can expect from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great mobile app names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a creative and effective mobile app for finding the public transport.
This name conveys a mobile app that helps in managing organic farms.
This name conveys an app that helps its customers with getting tailored clothes on demand.
This name conveys a mobile app focused on providing its users with good vibes through carefully selected music.
#4) Check It’s available
At this point, it’s good to have at least three great mobile app names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful mobile apps and break down why and how they’ve chosen to name their business and why it works for them.
Gameloft is the business that specializes in developing mobile games. The name is pretty straightforward when it comes to communicating what’s the company about. Also, the name is very brandable and easy to remember.
Zynga is one of the most popular app development companies in the world that is named after the dog of its CEO Mark Pincus. The company was originally called Presidio Media but this brand wasn’t distinctive enough. The company logo also carries the theme because it is the silhouette of a dog.
Caesars Entertainment is a company that specializes in the creation of casino-style apps. There are various mobile games and tip apps in the company’s portfolio. The name associates with gambling and it’s very brandable and easy to remember in that context.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused mobile app terms like handy, technology or trendy. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real mobile app named “Tinder”.
Literally, a word ‘tinder’ means a dry material that easily burns. In the context of the mobile app, the name is perfect since it’s a dating app and love can be associated as a fire. It’s such a creative name that conveys the mission and vision behind the app. Also, it’s very brandable and easy to remember name.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Tik Tok, Subway Surfers)
- Try using a word that wouldn’t be relevant when out of context (FaceBook – Face represents the image of the person and Facebook is all about presenting people in the best light.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable mobile apps names could be:
- Liponis Music
- Xavius Tracker
- Cabilo Surfing
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Subway Surfers and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Surfway, Subwey Surfers or Subvay Surfers.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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