Public Relations Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your public relations business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your public relations business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our public relations business name generator above and then scroll below to find the first step in the naming process.
- Broadcast Public Relations
- Reaching Up And Out
- Lucid Public Relations
- Coherence Relations
- Crystal Clear
- Brand Brigade
- Nation Of Relation
- Boilerplate Relations
- Pitch And Press
- Traction Relations
- Byline Relations
- Fostering Engagement
- Influence Builders
- Public Professionals
- Cision Relations
- Amplify Relations
- Alliance Relations
- Harmony Relations
- Union Relations
- Collab Relations
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Four steps to naming your public relations business
This four-step process will help you name your public relations business. In this example, I’m creating a name for a public relations business that conveys their prowess at handling situations involving the public. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Broadcast”, “Lucid”, “Influence” and “Alliance”. These terms present the idea that public communications will be clear, concise and beneficial to the business and customers alike. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great public relations business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a clear method for communicating with the public.
This name displays imagery of lifting the business up and making connections with customers.
This name conveys a peaceful, happy relationship with the public.
This name provides the idea that the business can help to influence potential customers to help with gaining loyalty.
#4) Check It’s available
At this point, it’s good to have at least three great public relations business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful public relations businesses and break down why and how they’ve chosen to name their business and why it works for them.
Lingo PR
Knowing the lingo, is a useful asset for getting your message across. The name eludes to the idea that this PR agency knows the ‘lingo’ and is, therefore, able to communicate well to the public/target audience.
Hundred Stories
A PR firm specialising in real estate. The name has a double meaning, a tall building, but also the agency’s ability to come up with a plethora of strategies and stories to target different demographics.
Launchsquad
A niche company that offers PR services for start-ups in the technology sector. The name is an indicator to what they do and suggests an efficient, cohesive team by the use of the term ‘squad.’
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused public relations terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real public relations business named “Ruder Finn Inc”.
Many public relations companies simply use a name, often of the person starting the company. While this may not be as catchy as other kinds of names, it can provide a lot of recognition to the person it is named after if the business is successful.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (CrystalClear, Nation of Relation
- Try using a word that wouldn’t be relevant when out of context (Boilerplate relations – Boilerplate is a term commonly known in the public relations industry)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable public relations business names could be:
- Vosora Public Relations
- Pokaro Public Relations
- Redena Public Relations
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Rapid Relations and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like RapiddRelations, Rapidations or RappidRelations.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to give our Public Relations company name generator a try!
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