How To Name Your Public Relations Business
In the world of public relations, communication is key. Nothing says communication better than that perfect trademark business name. PR firm names aim to raise awareness, build reputation, and cultivate relationships with consumers.
In this article, you will learn all the ins and outs of the top PR firms in the United States. Along the way, you can observe what makes PR agency names successful and how it informs brand identity, promotional campaigns, and client satisfaction.
This will be the one-stop guide supporting you in your journey to finding that ideal business name. To get you started, why not try our Public Relations Business Name Generator. With hundreds of unique names available, our name generator is designed to inspire you today.
If you need more guidance on how to choose from all these PR firm names, keep reading. This article has everything you need to know about naming your public relations business, including a breakdown of the most memorable company names in your industry.
20 Public Relations Business Name Ideas
We’ve conducted a quick search using our PR Agency Name Generator, and here is a selection of PR firm names available today. See if any stand out to you!
- Relations Bright Side
- Public Though
- Build My Rep Today
- Public Adept
- Archive Relations
- Recoil Relations
- Public Loop
- Public Infinite
- Relations Logic
- Relations Mode On
- Public Squad
- PR Excel
- Relations All-Out
- Public Vanguard
- Genuine Network
- Network Assist
- Reflex Relations
- Gain Scholar
- Cognitive Relations
20 More Public Relations Name Ideas
- Broadcast Public Relations
- Reaching Up And Out
- Lucid Public Relations
- Coherence Relations
- Crystal Clear
- Brand Brigade
- Nation Of Relation
- Boilerplate Relations
- Pitch And Press
- Traction Relations
- Byline Relations
- Fostering Engagement
- Influence Builders
- Public Professionals
- Cision Relations
- Amplify Relations
- Alliance Relations
- Harmony Relations
- Union Relations
- Collab Relations
Best Real-world PR Agency Names
When doing research into PR agency names, it’s worth going directly to the biggest firms for inspiration. In addition to this, you can look at the fastest-rising start-ups and compare them with your business.
With the uncertainty and volatility of the past year, the top agencies are always looking to shake up the traditional approach to public relations. For instance, these agencies are creating greater exposure for their clients, offering statistical insights to boost internal and external communications.
Some of these PR agency names make use of clever acronyms, while others stick with a trustworthy name that has been at the core of their business since its inception. Let’s take a look at the biggest players:
- 5W Public Relations
- Communications Strategy Group (CSG)
- H+K Strategies
- Weber Shandwick
- Marina Maher Communications
- APCO Worldwide
- Milk & Honey PR
Providing PR support for around 64 years, Golin is one of the most progressive agencies working today. With clients ranging from Pepsi to Porshe, they offer a variety of services, including crisis management, content discovery, and LGBTQ+ strategy.
The name Golin is rooted in the ideals of its founder, Al Golin. In a very creative advertising campaign, Golin is both the second name of its founder and a shortened version of the agency’s motto: “Go All In”. Wait there’s more. “Go all In” is also an anagram of Al Golin’s name! This is a clear example of how unique PR firm names can be.
Perhaps the largest PR agency in the world. Edelman is a great force in the PR and communications industry. Like Golin, Edelman has stuck with the name of its founder, Daniel Edelman.
With his son now in charge, the continued use of the family name reinforces their main principle of “earning trust”.
Marina Maher Communications
Marina Mayer knows how important communication is in the PR world. Indeed, their aim is to “get the world talking”, and this is reflected in their support for Merck for Mothers. By sharing the conversation about maternal mortality, they aim to promote awareness of overlooked personal stories.
Marina Maher shows how useful it is for PR firm names to have the word “communications” in their title.
Milk & Honey
As a smaller PR agency, Milk & Honey nurture the passion and ambition of fast-growing companies. Interestingly their name directly relates to their approach to public relations.
Their website design and content are based on a caring infrastructure that makes use of bee terminology. As an illustration, employees are described as “queen bee”, “money bee”, or “purpose bee”. As a result, each one refers to their role in the company and reinforces their core values of passion, collaboration, and loyalty.
PR Agency Names Are Powerful Marketing Tools
PR agencies’ first and foremost goal is building their clients’ reputation. This means that you’re going to want to make a meaningful connection with your clients. Inevitably, this begins with the name.
The name you choose will differentiate you from other PR agency names, build trust, and begin to raise awareness of your services. For PR firms, the name is just as important as capital or seed money.
PR agency names are usually the effect of marketing decisions, consumer data analysis, and time-consuming research. There’s no need to rush this process. Remember your name will not only be the trademark for your business. More importantly, it will dictate the relationship with every single client. Here are a few tips to boost your name choice in terms of marketing.
PR Firm Names Should Capture Content
Public relations employees know how important great content is. A successful strategy will need to include unique fact-based content that is reliable and trustworthy. In effect, the content you use to boost your clients’ exposure will essentially become the building block for mutually beneficial relationships.
If you showcase expertise in content marketing, it may be useful to promote this directly in your name. Content marketing and PR are not mutually exclusive. Therefore, understanding how PR firm names can attract both sides will make your company relevant and adaptable.
Honesty is the Best Policy
By now we have seen how important honesty is when creating a good PR strategy. You’re going to be handling sensitive information so you need to be upfront, transparent, and authentic.
Hiding anything from potential clients will only make things worse down the road. This openness begins with your name. Hence, don’t choose a name that might lead to false promises. Take some time to know exactly what you’re offering. Ask yourself, does my company do what it says on the tin?
How Trendy is Your Name?
Finally, in the fast-paced, trending world of communications, does your name imply a social media presence? Does it look outdated or behind the times?
PR form names should engage with a wide range of consumers that are now finding solutions via social media. Don’t slip behind and make sure your name implies the savviness of your company.
5-Tips for creating unique PR Firm name ideas
1. Use Letters High in the Alphabet
The advantage for PR firm names with A, B, or C will mean that they stand out at the top of online listings. For instance, any type of listing that uses an alphabetical system, such as the Yellow Pages directory, will rank companies based on name, not size or success.
As a start-up company, this may be of interest to you. Have a go at brainstorming some PR firm names that begin with A, B, or C.
2. Think about Advertising
Your name will be your trademark. Thus, it not only describes your business but will also be the front and center of your advertising campaign. Here are a number of things to keep in mind:
- Make sure your name is logo-friendly.
- See if your name is print-friendly
- Is it comprehensible?
- What does it mean?
- How would it look on a business card?
- Is it easy to pronounce?
3. Seek a Branding Expert
Branding covers everything from color schemes to business headshots. Branding experts are available if you need further help. For years, they have been successfully differentiating small businesses from their competition by developing unique strategies.
If you’re either completely stuck or ready to make the final decision, there’s no harm in consulting professional help before setting it in stone. Indeed, they have more than likely assisted in creating PR firm names in the past, so don’t be afraid to reach out.
4. Can Your Name be Easily Abbreviated?
It’s become common now for PR firm names to make use of catchy abbreviations. As an illustration, think of BCW and CSG. Furthermore, look at some of the most well-known companies in the world like IBM, AOL, CNN, or ABC. These initials promote strong branding. They are concise, memorable, and helpful for advertising artists.
5. Use Keywords in Our PR Agency Name Generator
Having learned a little more about PR agency names, you may want to give the PR Agency Name Generator another go!
Our top tip is to find some relatable keywords that capture the values and principles of your company. From there, input those words into our dedicated generator to find hundreds of creative mash-ups!
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