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Ashley S.
Branding & Marketing Specialist

How to name your Blog

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your Blog. Our blog name generator and guide will help you not only find thousands on name ideas but we’ll look at your Blog Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get blog names inspiration.

Blog Goals & Target Market

The first step in naming your blog should be to consider your target audience. The clearer your understanding of the topics you are going to cover the easier it will be to find the right language to accurately represent it. If you’re going to cover multiple topics your name needs to be more abstract, if you are covering a very specific niche, you may want a much more descriptive name.

On top of this, Blogs, above and beyond everything else have to be in informative, and interesting. You are asking people to read your writing in an era where people’s attention spans are becoming shorter and shorter. A simple name like ‘My Travel Blog’ does describe and inform your audience immediately of the blogs content, but it displays a lack of originality and creativity which will fail to gain a captive audience. On the other hand, a name like ‘The Wandering Poet’ indicates a creative tone, and literature bent which would definitely appeal to some, but maybe immediately off-putting for those that don’t like poetry.

Finding a happy medium, something that speaks to your intended audience and shows off your creative side whilst still being useful and informative is the first step to creating a successful blog.

Demographic Interests

Next, think about your topic. What does your intended audience want to know? What information can you offer that they would likely be interested in? And how can you convey that through your blog name?

You want to think about current industry trends. For example, if your blog is on food, you might want to think about health, nutrition, and sustainability which are all current prevalent trends. Your first step would be to create a list of words with relevant connotations. ‘Bread and Butter’, would make an interesting title in this case. It doesn’t directly correlate with those trending health-focused marketplaces, allowing you broad topical scope, and referencing the idiom bread and butter implies you’re perfecting basic everyday recipes. It is also simple, easy to remember, and creative.

Things to Avoid When Naming Your Blog

When it comes to naming your blog you want to make sure that the subject matter of your blog is easily understood. However, it also should be creative and draw readers in. Try not to go for the obvious name but work in abstract associations, interesting idioms, and wordplay.

Avoid using cliches and equally, avoid using language that people won’t understand. Whilst you might think it’s clever, complex language is easily forgotten or misunderstood. You also want to try and create an original name, something that identifies your niche and stands out from other similar businesses.

Further things to avoid are purposeful misspellings. You want to make your name as easy to find online as possible.

Name Analysis of Leading Blogs

In this section, I’ll break down a list of real blog names and help you understand why they are a perfect fit.

Nomadic Matt

Nomadic Matt covers a broad range of travel locations offering advice on everything from budgeting, where to go, and how to get about. The word Nomadic means wanderer. Here it is being used with certain romanticized pastoral implications. Using his own name suggests personal experience which makes the information shared on his blog seem trustworthy.

Cupcakes and Cashmere

Cupcakes and Cashmere has connotations of soft and sweet, delicious, and delightful. You instantly know the focuses of this lifestyle blog are going to be food and fashion. The alliteration makes the name easy to remember.

Pinch of Yum

This is a fun play on the frequently used cooking phrase a pinch of salt. Yum is a childish, simplistic, and friendly word. The combination of these words implies a light-hearted blog about food and cooking blogs.

Fabric of my Life

This is a creative interior design blog. Fabric is a clever play on words, both referencing the literal textiles used in interior design, but also referencing the commonly used metaphor, the fabric of life which suggests this creative blog is their passion, promising to the reader a well-thought-out, informative and knowledgeable blog.

Write Laugh Dream

This personal blog uses three independent words to convey three separate ideas, which combined hold positive personal connotations and also suggest an accomplished writer. This blog offers opinions and advice on how to deal with a number of topics, all based on personal experience.

Madeleine Loves

Madeleine Loves is a beauty blog. The use of the word ‘loves’ suggests it holds the writer’s opinions, and the use of the blogger’s name ‘Madeleine’ lends those opinions credibility. It also makes the assumption that the reader will know who Madeleine is which is a powerful statement of confidence in their personal brand.

Blog Name Ideas & Brainstorming

In this section, I’ll provide a few words to help you start off in creating a blog name – remember to try our blog name generator!

Blogs are meant to be informative and helpful. Supplying information based on personal experience. The more successful ones find an original way to address interesting niches. They should be creative and enthralling, building an engaged readership who come back time and again for the information that the blog offers them.

When it comes to naming your blog take your time to really identify what it is that your audience will find useful. Use our blog name generator to find name ideas by entering a few words related to what your blog is about, here’s some words to help you get brainstorming:

Travel

Excursion

Voyage

Adventure

Wander

Wanderlust

Nomad

Trip

Trek

Globe

Tour

Navigate

Find

Discover

Journey

Drift

Lifestyle

Fashion

Style

Way of life

Growth

Trend

Craze

Health

Chic

Food

Eat

Taste

Cook

Nutrition

Cuisine

Meal

Drink

Recipe

Creative

DIY

Interior design

Art

Craft

Design

Notes

Photography

Homemade

Handmade

Picture

Frame

Illustration

Drawing

Graphic

Fabric

Woodwork

Paper

Poetry

Personal

Value

Inspire

Writing

Dreams

Passion

Beauty

Make-up

Fashion

Love

Allure

Gloss

Model

Blog Name’s I came up with

Here are a few name ideas I came up with, what do you think?

Wander with the Wind: The alliteration makes the name easy to remember. Also, it refers back to the novel Gone with the Wind. Wander makes it sound whimsical and suggests you cover a broad range of locations and information.
Those who Voyage: A voyage sounds like a great adventure. By using the word ‘those’ you incorporate the reader into the circle of those that wander, making the blog more relatable.
Style of Life: Taking apart the word lifestyle allows you to add and mix meanings. Style of life could refer to literal fashion styles or anything that constitutes an important part of living a balanced lifestyle. This isn’t too restricting, meaning you can, in time cover a broad range of subject matters.
Latest Craze: This describes quite literally what you would be offering, an analysis of latest trends and crazes. By making it clear what you are offering you can quickly grab your relevant target audiences attention.
The Passionate Pizza People: This name instantly identifies the blog’s niche. It is quite a restrictive name. However, most people like pizza so the potential audience could be huge.
Read, Set, Bake!: A blog about baking. It identifies the niche, and also sounds fun and light, playing on the children’s starting call, ‘Ready, Set, Go!’
Homemade Mysteries: This could refer to a few things. The use of the word mysteries is in itself mysterious, enticing the reader’s curiosity to discover what these are.
The Crafty Challenger: The use of the word challenge is an immediate challenge to the readers. This instantly grabs the target audience. If the content is done well and matches the promise of the blog name you could easily build up an engaged readership.
Fabric of Passion: Fabric refers to literal fabric as well as to the metaphorical make up of passions. The use of the word passion also suggests that fashion, style, fabrics, textiles are the bloggers passion.
Luckily Alluring: Alluring suggests beauty and luck has positive connotations. This matched with the alliteration of ‘L’s’ throughout the words makes the name easy to remember and phonetically pleasing.
[Your Name]: Using your own name in your blog name relies heavily upon your confidence in your personal brand. If you are already a respected name in your industry then this could easily help your blog take-off. On the other hand, if you are building your personal brand, using your own name could make it more challenging to develop an interested engaged readership. Either way though, your name should lend credibility to your blog and make your content seem more trustworthy.

Blog Name Brainstorming

Finally, here’s some advice to help refine your name ideas if it sits within a specific niche.

Travel Blog Names

Travel blogs should be informative, fun, and engaging, the name needs to reflect that. Start by brainstorming creative words around the idea of travel. Words like seafarer, wanderlust, expedition, voyage. Suggest grandeur and adventures, but also make it light-hearted, and hint at the witty engaging writing style. You also want to make sure people trust the advice and information you offer, so try and avoid anything to tongue in cheek or silly, but use language that promotes trust.

Lifestyle Blog Names

A lifestyle blog should have a name that indicate a carefree, fun, and happy blog. No one wants to read about depressing things in a lifestyle blog, they are looking for life hacks to better their own lives. Or in the very least to vicariously experience good things through reading your blog. In addition, because a lifestyle blog can cover many topics, from food, to exercise, to fashion and beauty, the name should be fairly abstract and unrestricted. For example the blog, ‘Barefoot Blonde,’ plays upon the stereotype of blondes having more fun and the word barefoot shows she is carefree. This name also doesn’t in anyway hint at any particular topics, allowing her to blog around numerous subjects.

Food Blog Names

First thing you need to decide is what aspect of food are you going to cover? Health foods? Restaurants? Decadent cake recipes? If you are going to focus on something specific, like pizza joints, you want a name that informs the reader of what they are getting into, so should likely incorporate the word pizza.

You might decide to cover a broader range of topics though. ‘Spoon Fork Bacon’ is a great example of a blog name that says nothing in particular, but you instantly know the blog is going to be about food, and probably not healthy food. This is someone who likes eating and likely has a perfectly understandable, very relatable, but potentially unhealthy addiction to bacon.

If you’re looking to start a business in any of these areas we’ve written some naming guides you can check out specific to your industry including, Health Business Names, Restaurant Names, Cake Business Names and Juice Business Names.

Creative Blog Names

There are a vast array of niches surrounding creative blogs. DIY, graphic design, advertising, illustration, photography, art, writing. A creative blog should address a specific creative category and as such the name should clearly indicate what the main topic will be. A DIY blog might be called, ‘A Crafty Mess’. The word craft implies homemade, DIY, the word mess makes it seem lighthearted. It suggests it isn’t a serious DIY blog, but a creative one using everyday items to create incredible crafty ideas. We’ve written a handy Creative Business Name Guide here that might be helpful.

Personal Blog Names

First we should define what we mean by a personal blog. We don’t mean your average angsty online teen diary. A personal blog is where you write about anything, without necessarily any goals or specific topics beyond things that interest you and your opinions. Mostly the popular ones encourage online engagement and are fun to read. A personal blog can help you make a good first impression. You can display your knowledge, skillsets and passions which may help with your career down the line.

However, building a loyal readership can be hard if you try and please too many people. So, focusing on a certain niche will help you connect on a deeper level with your audience in the long run. This means choosing a name that accurately displays your interests, passions and style is incredibly important. You might, for example, take topics that you have talked about with friends over coffee. ‘The Coffee Fuelled Muse’ then would make an interesting personal blog title. Being fuelled by coffee is relatable, and Muse suggests a creative interpretation. This name is also unrestricted.

Beauty Blog Names

For a beauty blog you really want to think about using language which connotes ideas that surround beauty, such as: refined, elegant, stylish, love, grace, allure, glamour. A lot of beauty blogs are also based around personal brands, which makes this a very difficult industry to break into. Successful beauty bloggers often come from a successful career in the beauty industry, for example modeling, fashion stylists, make-up artists. This previous experience lends their blogs credibility. Thus a lot of blogs incorporate a name alongside descriptive language. If you’re thinking about starting a business in the beauty industry take a look at our Beauty Business Name guide that’s packed full of helpful guidance.