Jewelry Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your jewelry business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your jewelry business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our jewelry business name generator above and then scroll below to find the first step in the naming process.
- Rings and Bling
- The Sparkle Sisters
- Gems Galore
- Special Stones
- Dare to Dazzle
- Diamond Dreams
- Cool Jewels
- Give Me Gems
- The Dazzle Factor
- Stones for Lovers
- Get Them Gems
- Days with Sparkle
- A Life That Dazzles
- The Ring That Fits
- Gorgeous Gems
- Jazzy Jewels
- Precious Pendants
- Joyful Jewels
- Just Add Dazzle
- We Make You Sparkle
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Four steps to naming your jewelry business
This four-step process will help you name your jewelry business. In this example, I’m creating a name for a jewelry business that conveys the beauty and elegance that comes from wearing these products. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Gems”, “Sparkle”, “Dazzle” and “Jazzy”. You can see that while these words can be related to Jewelery, they also suggest that you can look forward to adding something special to your look and your life when you buy from here. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great jewelry business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name gives the idea that the business’ products are for bold people who want to get a more dramatic, eye-catching look by adding jewelry.
This name brings to mind a couple that is looking for the perfect wedding or engagement ring. This business has a big selection of rings, ensuring that find one that fits in every sense (price, size, style).
This name conveys the idea that it is a business that helps anyone to get a more exciting life simply by choosing the right jewels.
This name suggests that it is a place for couples looking to get fantastic gifts. It also gives the idea that it is ideal for those people who love jewels.
#4) Check It’s available
At this point, it’s good to have at least three great jewelry business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful jewelry businesses and break down why and how they’ve chosen to name their business and why it works for them.
Michael Hill Jewellers
It is quite common the jewelry industry to create business names around owner or designers names. If a single talented designer or business owner is the heart and soul and unique selling point of your business, this may work for you too! Michael Hill is just one example of many mainstream, popular jewelry businesses.
Icing on the Ring
This memorable jewelry business name plays on the phrase ‘icing on the cake’, and also the common colloquialism of referring to shiny jewelry as ‘ice’.
Beads & Crystals
Sometimes its best to keep it simple, and thing of a couple of materials, tools or other ingredients to your business, and put them together in a descriptive business name that rolls of the tongue.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused jewelry terms like jewelery and elegance. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real jewelry business named “Love Adorned”.
This name tells us that they offer pieces of jewelry that add a special touch to any relationship. These are products that help to show your love for the special person in your life as well as being attractive to look at.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Jazzy Jewels, Gorgeous Gems)
- Try using a word that wouldn’t be relevant when out of context (sparkle – this is a word that we can use to let the reader picture a wonderfully sparkling gem)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable jewelry business names could be:
- GogoGems
- Jools Jewels
- Dazzlicity
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Sparkle Jewelry and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like SparkJewels, JewelrySparkle or SparklingJewels.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Jewelry Business Name Generator
Our Business Name Guides
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How Jewelry is often described
(“______ Jewellery”)
Example Jewelry company names using these related descriptive words ‘Fine Diamonds Jewelry’ and ‘Gold Charm Jewelers’.
Jewelry Adjectives
You can use an adjective in your business name to create a descriptive business name like ‘Fine Design Jewellers‘ or ‘Golden Crown Jewelry‘.
Jewelry Verbs
You can use a verb in your Jewelry business name to create business names like ‘Adorned Diamond Jewellers‘ or ‘Proud Wear Jewelry‘.
Jewelry in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Aurum
French: Bijoux
Italian: Gioielleria
Spanish: Joyería
Diamond in the Rough, Crystallite, Platinum Masterpieces