Complete Guide to Naming Your Jewelry Business
Our jewelry business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get jewelry business name inspiration.
Brand Goals & Target Market
What do you want the brand of your jewelry business to communicate? It is important to pick relevant words that associate with the brand image you are trying to portray. For example, a jewelry business name that includes the words ‘crystal’ or ‘diamond’ is going to naturally relate to a higher-end business – and a more artisan, handmade jewelry shop may chose to use language like including ‘beads’, ‘string’ or ‘artsy’.
Certain words communicate different assumptions, and it is important that your business name is sending out the right messages to attract your target audience. Thus, there is nothing wrong with including the business owners name in a small, start-up jewelry business (e.g. Jenny’s Jewels), but understand this will communicate the assumption of a small, personal-touch business. Alternatively, a jewelry business name using words like ‘factory’ or ‘palace’ will suggest a huge range of stock to browse through.
A thorough understanding of your target audience is a critical part of any business strategy, including choosing a business name. If you have a clear image of your ideal customer, you can choose a business name that relates to their specific demographic or interests.
For example, if your jewelry business is targeting young girls, then you may include language in your business name that appeals to this audience, e.g. ‘Glamour Girl’ or ‘Pretty Little Things’.
Similarly, if your jewelry businesses unique selling point is sustainability or eco-friendly practices, you know that your target audience is going to be drawn to a business name that include affiliated words such as ‘green’, ‘eco’ or ‘earth’.
Competitor Name Analysis
Icing on the Ring
This memorable jewelry business name plays on the phrase ‘icing on the cake’, and also the common colloquialism of referring to shiny jewelry as ‘ice’.
Pish Posh Pendants
This jewelry business uses alliteration to create a memorable, catchy name, which also depicts their brand of being classy, up-market or ‘posh’.
Beads & Crystals
Sometimes its best to keep it simple, and thing of a couple of materials, tools or other ingredients to your business, and put them together in a descriptive business name that rolls of the tongue.
Michael Hill Jewellers
It is quite common the jewelry industry to create business names around owner or designers names. If a single talented designer or business owner is the heart and soul and unique selling point of your business, this may work for you too! Michael Hill is just one example of many mainstream, popular jewelry businesses.
This poetic business name cleverly captures the emotions associated with the stunning accessories they sell, as adorned means to decorate or ‘make more beautiful’, which is exactly what their products intend to do.
This artisan jewelry designer accentuates their unique selling point of handmade creations by including it in their business name.
Jewelry Business Name Inspiration
- Girls Best Friend: paying homage to the popular phrase ‘diamonds are a girls best friend’, this name has clear connotations to diamonds, and advertises products for a predominantly female audience.
- She Said Yes: this name advertises to a target audience of wedding ring shoppers, in a playful, memorable business name.
- The Velvet Box: many expensive jewelry pieces famously come in a velvet box, which makes this a clever business name for an up-market jewelry business
- Gold, Silver, Bronze: this trio is made famous by the Olympics, but can also be a memorable and catchy business name for a jewelry company.
- Jouel Jewels: the word jewelry is said to derive from the French ‘jouel’, meaning a thing of beauty, making it a clever, relevant and catchy name for a jewelry business.
What Not to Name Your Jewelry Business
As with most business names, it is advised to avoid long-winded or hard to spell words, as these are not only hard to remember, but can make it difficult to search for online… a crucial marketing avenue for any modern business.
It is also not recommended to use bland adjectives such as ‘good’, ‘best’, ‘amazing’, ‘stunning’, etc., as this won’t convince your target audience half as much as letting your products/services do the talking for you.
Of course, it is always recommended to avoid business names that may be deemed as offensive or marginalising.