How to name an eCommerce Store or Business
The ultimate guide on how to name an eCommerce business by branding specialists and startup experts. Find 20+ store name ideas to help get you inspired and read our expert tips for creating unique name ideas of your own!
20 eCommerce Website Name Ideas
It’s never been a better time to build your brand and start selling online. In 2020 alone, over two billion people purchased goods or services online. That being said, the first crucial step in setting up any business is creating an effective business name.
To help get your creative juices flowing, here are 20 unique eCommerce website name ideas we created using the eCommerce store name generator:
20 more unique eCommerce name ideas
Still haven’t found the perfect name for your business? Here are 20 more unique eCommerce name ideas! Don’t forget to try our eCommerce store name generator for even more unique names.
- Trend Warehouse
- Amart Supply
- Moi Moi Supply
- Pure & Green
- Shell to Shore
- EXL. Supply
- XOXO Store
5 Tips for Naming an Ecommerce Business
The ideal business name should be simple, memorable, and convey the right meaning that represents your online store.
The right name should do all at the same time.
Here are my best tips to keep in mind when developing your eCommerce business names.
Don’t forget to try out the eCommerce store name generator to get a list of unique eCommerce store names for your business!
1. Compare a list of the best eCommerce stores in your niche
Doing a competitor analysis is a necessary step in the business naming process.
Without it, you won’t have insights on what other eCommerce stores you’ll be up against when it comes to marketing and branding.
When analyzing your competitors, take on the perspective of an online customer and aim to understand what your competitor’s eCommerce store name conveys.
Look for trends or patterns, and make a do’s/don’ts list to help inform your own eCommerce store name.
When analyzing competitors, ask this type of question from the perspective of a customer:
- What products and services does this eCommerce website sell?
- Who has the best usernames? Why do these usernames work?
- How can I produce a better name?
2. Purchase all the domains for your eCommerce website
A typical oversight for a lot of store owners is not purchasing all the domains for their eCommerce store once they finally decide on that perfect business name.
Why is it important? The last thing you’ll want to do is find out another store has named itself exactly the same as you, just with a different domain.
For example, you may own a store called TheMint.com, but any competitor could register and start selling under TheMint.Store, TheMint.Shop and the list go on.
Our eCommerce store name generator helps you to avoid this issue by checking and showing all the domains available (or taken) for any name ideas it generates.
This useful feature will save you, and your customers, a lot of headaches down the line.
3. Store names should be Trendy
Some of the most memorable eCommerce store names use trends like adding a suffix (‘ify’,’oly’,’eva’) to keywords specific to the niche.
Another more recent trend was using abbreviations of niche words to create a brandable and unique name.
Think names like EXCLSV (Exclusive), WTCH (Watch), MVMNT (Movement).
When creating a trendy eCommerce website name, make sure to pick keywords that help to define your products and/or what your eCommerce business stands for.
4. Choose an eCommerce store names that are easily brandable.
Brandable eCommerce store names shouldn’t be overly descriptive and should be easy to spell or pronounce.
Why? They’re highly memorable, aesthetic, and easy to create a brand around.
They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember.
Most of them start with a consonant, but that’s not always the case. For example, some brandable usernames could be:
- Gulilo Ecommerce
- Fudira Ecommerce
- Pohara Ecommerce
- Sivano Ecommerce
The eCommerce store name generator Here is a few more tips to help you create a brandable eCommerce store name:
- Use rhythmic pronunciation or alliteration (Supreme Store, The Better Boutique).
- Use simple and punchy rhymes (Deals On Wheels).
- Try using a word that wouldn’t be relevant when out of context (DigiCart – shopping cart in the digital world)
- Keep the store names short and simple.
5. Avoid Misspelled Words
Another mistake people typically make is creating bad word combinations when they find out their store name idea is already taken.
Let’s look at an example. John chooses the name SupremeLabel and finds out the name is already taken. Because he’s already decided this is the name he wants, he tries misspelled names that are similar to SupremeLabel, like SupremLabel, SurpemeeLabel, or Supreme-Label.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable.
In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Misspelled eCommerce business names will only work to confuse customers, and even make your brand look less legitimate.
4 Easy Steps to create unique eCommerce Store name ideas
Following this simple four-step process will help you to create unique eCommerce store names. Giving you the ability to shortlist and compare the best names of the bunch.
In this example, I’m creating a name for a convenience store.
I want to make sure that the names convey the right message, are memorable, and are easy to spell and pronounce.
Here are the steps I took in crafting these eCommerce names.
Before we start, don’t forget to try our eCommerce store name generator to help kickstart your business name.
#1) Write down any words or phrases that come to mind
Start by brainstorming what words could fit into your eCommerce website name.
You can take inspiration from competitors or even just words you think will help to describe your products or services.
If you’re stuck on words to use, try our eCommerce store name generator.
Once you’ve got a page of words you think can represent your brand, quickly check which ones should be avoided because they are not catchy or are too similar to a competitor.
Then, use the remaining words to create some business name ideas using the tips we outlined earlier.
#2) Shortlist your best eCommerce store name ideas
Once you’ve developed a list of possible business names, analyze this list of eCommerce store name ideas.
Remove any names that could be hard to remember, spell or speak aloud.
Keep names that are brandable, sound great, are memorable, and communicate the values of your business.Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
#3) Get Some Feedback
Once you’ve used the eCommerce store name generator and got a list of great name ideas, you should now have a shortlist of business name ideas, and you can start gathering feedback.
Ask potential customers or people working in the industry for feedback (your target audience).
Avoid feedback from family and friends, they are more likely to praise all your ideas and aren’t always a good representation of your target audience.
Based on the business name alone, ask questions like:
- What types of products do you think this business sells.
- Based on the name alone, does this sound like a trustworthy online store?
- Have you heard of similar eCommerce stores?
- How would you spell the name if I hadn’t shown you?
With you’re customer feedback, you can start objectively analyzing the eCommerce business name ideas you’ve developed.
The goal here should be to only keep the most relevant business names that reflect your store values and services.
#4) Establish a digital presence for your eCommerce store
Congratulations! You should now have a handful of great eCommerce business names to potentially use.
The next crucial step will be to check its availability both as a business name and across digital platforms.
For most eCommerce stores, you’ll want to check the name is available:
– As a website, check all the domains are available such as .com, .store, or .shop
-On social media, this is essential for advertising and producing sales leads!
Hopefully, this quick step-by-step guide will help your efforts in crafting the perfect eCommerce business name.
While you might not get it on your first go, try to repeat this process until you find a name that sticks, or use our eCommerce store name generator to help create unique name ideas!
Best Real eCommerce Store Names
To help you brainstorm potential business names, let’s take a look at a few successful eCommerce businesses and break down why and how they’ve chosen to name their business and why it works for them.
Lifestyle knows that shopping online really is a lifestyle. Because it’s such a short, apt name, it’s one that is extremely easy for customers to return to.
Koovs is a name that is truly unique. It’s a great representation of something that could be considered a brandable name, as it’s a word that doesn’t really mean anything on its own.
Hello!Lucky is another unique name. It’s one that is friendly and easy to remember. In addition, it casually suggests the idea of being lucky enough to find a great deal!
The Chinese eCommerce giant went with a name that describes urgency. The name implies that the store has everything that potential customers wish for.
The European fashion eCommerce store went with a name that has no real meaning. It has a smooth and memorable sound. The name starts with the letter Z, which makes it energetic and punchy.
BigBasket uses alliteration to make the name as memorable as possible. The name also works metaphorically. It shows you can find many different products to fill up your big shopping basket.
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