How to use the business name generator
Crafting the perfect name for your business or company is a difficult task, even for the most experienced branding strategist.
With the Business Name Generator, you can streamline this process by generating unique business name ideas, based on the keyword(s) you submit.
If we don’t find you the perfect business name, we hope you at least can leave our site with new ideas and inspiration for your business name! With that in mind, here are a few great features of our business name creator tool:
Business name ideas for any niche or industry
The business name generator will take keywords you enter and use its matching algorithm to automatically apply the most relevant industries and filters to help you find relevant names. You can also add/remove any filters as well!
Filter, adjust, and save your name ideas until it’s perfect
Our generator allows you to adjust the length, tone, and overall catchiness of each name idea to help find the perfect name match for your business!
Instantly check availability
Once you register the domain, don’t forget to secure the social media handles as well! Try our Facebook Page Name Generator to get great name ideas.
Check if your business name ideas are available using our domain checker tool. Simply Save or Click-on your favorite and most memorable name ideas, our generator will do the rest.
Generate a business name now!
Why our business name generator is the best
Unlike other sites which simply combine random words to create a business name, our generator has in-built logic that works by understanding the text you submit. Using it to create unique name ideas based on a range of branding and business considerations.
In short, the name generator logic creates unique name ideas through keyword association, industry relevance matching, and a summation of learnings from millions of user interactions on our site.
When combined, all of this helps our AI-based business name generator understand and serve business name ideas that are unique, engaging, and attractive to our users.
So, what are you waiting for? Why not give our business name generator a try!
How to name your business
What goes into a good business name? Any branding expert will tell you there is a myriad of considerations to make depending on your business goals.
To help you during the business naming process, here are the six most important steps in creating and choosing a business name:
1. Research your audience
What type of customers are you trying to reach? Knowing your customers first will help you to better decide on the style and overall tone of your business name.
A great way to perform audience research for your business name is to start by creating customer personas. In short, your customer persona should outline the Wants, Needs, and Jobs of your customer.
Outlining these facts and assumptions will help you understand your customers better and act as a great point of reference for all business decisions. Such as deciding what name would suit your business best.
2. Make it catchy
Catchy business names are effective because they stick. Business names that are catchy should be short, easily pronounced, and to the point.
How can you test if your business name ideas are catchy? A good way to do this is by visualizing your business name in a slogan or advertisement. Try to be objective here, or get help from a friend, and ask yourself: “would I remember this name after seeing (or hearing) it only once?”.
This simple, but effective, trigger question can help to filter out potentially poor name ideas in your shortlist.
3. Research your competitors
Businesses that break through the market are always perceived as a pioneer. To avoid looking like ‘just another one of those businesses’, create a document with extensive research for your business industry, niche, and local competitors.
To start, create a list of your direct business competitors and, for each one, hone in on how they landed on that business-specific name and why it works (or doesn’t work). Here are some trigger questions to help get you started:
- Do they use specific keywords? Avoid using keywords similar to your competitors.
- Is there a common trend? Try to find an opportunity to offer a point of difference.
- What story or values does the name convey? Customers should easily be able to understand your business services and values in a name.
As you build out your competitor analysis document, it will quickly become a great point of reference and ensure consistency in many of your business decisions.
4. Keep it simple
Business names should generally be only 2-3 words long at most! Which is something our business name generator keeps in mind when generating results.
Complex, long, or hard to pronounce business names are simply difficult to remember and will make the branding process even harder.
It will take a lot of effort and creativity to make simple names work, as most of the good ones will already be in use, but the outcome will help you establish a strong and unique presence in the market.
5. Is it brandable?
When shortlisting your business name ideas, thinking ahead and visualizing how your business name will look on marketing collateral, radio, or podcast mentions will help to validate which name ideas fit your business best.
When you generate a business name, keep the following tips in mind:
- Is it easy to pronounce?
- Is it unique and easily differentiated from competitors?
- Is it easy to spell?
- Is it short and to the point?
This vital step in the business naming process will ensure that the name you commit to will work for you and not against you. Be sure to try the business name generator to get brandable business name ideas and check their availability!
6. Establish a digital presence from the get-go!
Often the last and most important step in validating your business name ideas is establishing your digital presence. It is a crucial step in the business creation process.
You’ll want to ensure that your domain name, username, and social media handles (like Youtube, Twitter, and Instagram) are available to register.
Our business name generator helps you streamline this process and immediately checks if your name ideas are available to register across all those mentioned platforms.
More to find at BusinessNameGenerator.com
What makes a great business name?
Naming a business is easy. However, creating a great business name is a complex and arduous process that, when done correctly, will pay off to be one of the most crucial aspects of creating and growing your business.
Generating a business name is a great starting point and can be the first step in the road to a great business name, so be sure to give our business name generator a try before you leave!
In short, a great business name should be short, unique, and sum up everything your business is about.
Think about companies like Uber, Apple, Tesla, Microsoft, or Amazon, and you’ll already see two of those points in action: short and unique.
Dig a bit deeper into the company’s history and values and you’ll discover how they ingeniously and perfectly sum up what, at its core, the company is about.
How to choose a business name?
Using our business name generator is a great way to brainstorm relevant words, name styles, and name ideas that could be relevant to your company.
As we mentioned, the best business names are short, unique, and sum up your business values. Once you have a list of names that achieve this, use this checklist of considerations to ensure you’re only shortlisting your absolute best business name ideas:
Ask these questions when shortlisting your business name ideas:
- Is the name easily pronounceable and spelled?
- Could the name be misinterpreted in another language, culture, or industry?
- Does the business name allow your business to grow? Don’t silo your name ideas to a specific product, niche, or market unless it works in your favor.
- Is the name available online? Check for website and social media availability.
- Does the name get you excited to launch your business?
If you still have a shortlist of name ideas after this process, the last step would be to get feedback from both random people and your target audience to get validation on the effectiveness of your business name idea.
If you’re getting feedback from your friends and family, it’s also good to keep in mind any biases they may have.
The Most Popular Business Names
Choosing a unique and interesting business name not only makes you instantly memorable but might also get you free media coverage.
It’s not always the most obvious, downright generic names that win in popularity but rather the ones that have a little mystery, added meaning, or a story behind them.
In order to get more ideas for your business name, try our free Business Name Generator above.
To give you some real-life examples, let’s look at two industries where business names tell a lot.
Marketing Business Names
Marketing business names are all about creativity and efficiency. These companies need to be convincing about their ability to bring proven results to the table, as well as ideas that their competitors haven’t thought about.
Here are two examples of marketing businesses that did it right.
QuickSprout
QuickSprout is a marketing business that offers A-Z services, tools, and software for new entrepreneurs to start and grow their businesses.
Their name clearly talks to the right audience hinting at startups and new businesses that are just sprouting.
What their audience most needs in the first stage of growing their business is fast marketing results and a quick turnover, which is all in the name of QuickSprout.
Razorfish
Razorfish is one of the world’s largest interactive digital marketing agencies with 2000+ employees.
They all offer technology-driven and creative services you’d expect from an international agency. However, their names aren’t what you’d expect from one.
The founders of the agency were looking for something that’s easily recognizable while making people wonder why they are called like that.
The name Razorfish was the result of blindfolding employees and pointing at random words in the dictionary until something stuck.
Clearly, not all companies choose an analytical process for naming their business, but ultimately Razorfish is right: the best choice is what will stick with your audience.
Automobile Business Names
We often hear about car model names that convey speed and adventure, safety, endurance, or style, depending on their audience.
But what about the automobile companies who stand behind these cars? Let’s look at two examples and how they got their names.
Stellantis
Stellantis is an automobile company that owns car brands like Jeep, Fiat, and Alfa Romeo. The name is rooted in the Latin verb “Stello”, meaning “to brighten with stars”.
The astronomical element in the name captures the spirit of optimism, energy, and renewal as the company’s values.
This analogy also reminds us of a star constellation, which has to do with the merger of various storied automotive brands that came together to start this company.
Hyundai
Hyundai is a Korean word that translates to modernity in English. The company’s slogan is “new thinking, new possibilities,” which aligns with the name and the overall company mission.
Something to take away from this example is that your brand name doesn’t necessarily need to be in English as long as it’s meaningful.
If your company manufactures its cars in countries like Germany or South Korea, a foreign name can even be an advantage since these economies are famous for their automobile industry.
40 Examples of Business Name ideas To Get Inspired By
To get you started with your name choice, we’ve gathered 40 examples of creative business names from our free Business Name Generator.
If you’re a new entrepreneur and you’re still looking for a business idea, these names might bring some insights for you too.
No matter which industry you’re in, the key to a powerful business name is to capture your brand identity in it and convey positive emotions.
- StarHive
- Roadio
- Anywhere Road
- River Leaf
- Eco Sanctuary
- Edenica
- Utopia Group
- Diamonday
- Coco Glamour
- Blinkworks
- Sage & Honey
- Hideaway Garden
- Curebea
- Wayscape
- Glossio
- Passionify
- LuxHut
- Ignition Point
- Madzilla
- Urban Oasis
As you can see, many of these brand names work well because they create unique combinations of two words. They instantly evoke a feeling in you, so you can get a sense of the type of brand identity these businesses have.
Some business names include their industry or niche as well to make it clear what they offer. Let’s look at a few examples that do so:
- Titan Electronics
- Lotus Property
- Hilltop Coaching
- Go Cars
- NextGen Incubator
- Hummingbird Flowers
- Icon Rentals
- Brahma Yoga
- StayTuned Music Centre
- Snowflake Dental
- Gravity Matchmaking
- Sapphire Resorts
- Heroic Sports
- Remedy Tailors
- Munchies Cafe
- Horizon News
- Flow Records
- Champions Academy
- Legend Games
- Unfair Advantage Consulting
Company Name Generator
How to create Company Name Ideas
While the terms business and company can be used interchangeably, in a legal sense, they have considered two different things.
As a result, when it comes to naming a company, there are a few considerations you should keep in mind while brainstorming. What’s more, be sure to try the company name generator to get a list of unique ideas for your company name.
Keep your holding company name non-specific
If your plan is to run smaller businesses under one main company, try to keep your company name ideas short and non-specific.
This will allow you more freedom and flexibility when it comes to branding and launching subsidiary companies.
Avoid play on words
If your goal is to become a top company, like Nike, Apple, or Amazon, then aim to generate company name ideas in a similar vein.
First impressions matter with consumers, and your company name should stand to represent your overall brand values and tone.
Try a brandable name
Brandable names are an extremely effective way to name a company, as they essentially don’t mean anything but are short and are easy to pronounce and read.
Try using our company name generator to get brandable company names. Some good examples are Arleos, Mendex, and Zaffia.
These types of names are an extremely safe and effective way to create name a company.
