Website Name Generator
Generate names for your business website below.
How to name your Website
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your website. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our website name generator above or scroll below to find the first step in the naming process.
- Digital Corner
- Digital Scripture
- Write Post
- Beyond Space
- Virtual Reality
- Net Poet
- Online Workspace
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like web, virtual, digital and platform. You can see that while these words can be related to websites, they also suggest that you can expect quality content and innovation. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, carry out analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great website names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name makes it instantly clear what the website is all about while it still maintains a bit of fun.
This name doesn’t reveal exactly what the website is all about but you instantly know it’s something related to web or digital media due to the “WWW”.
This name suggests a website run by a woman or a website that discusses girly topics/sells items women will be interested in.
This name conveys that the website definitely belongs to a writer.
#4) Check It’s available
At this point, it’s good to have at least three great website names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful websites and break down why and how they’ve chosen to name their business and why it works for them.
A website that allows people to create profiles and tell the world a bit more about who they are. Once again, the name is incredibly relevant and memorable at the same time.
This website is dedicated to progressive news. The selection of the title is creative and it leaves room for interpretation, while also being quite on topic.
A blog about life hacks and clever solutions for everyday problems couldn’t be named in any other way than LifeHacker.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused website terms like biz, web or digital. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real website called Mr. Money Moustache.
This is a combination of a nickname and the topic that the website discusses. When you look at it for the first time, however, you will be somewhat clueless as to what’s at store. The name gets you curious and interested in finding out more about the website.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Web Wizard, DigiDefined)
- Try using a word that wouldn’t be relevant when out of context (Platform – as in a web platform)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable website names could be:
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake website owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John wants to name his website Online Wallet and finds out it’s already taken. Because he’s already decided this is what he’ll name his website, he tries to opt for similar sounding names like DigitWallet, Online Wallet Master, Magnificent Online Wallet.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.