Store Name Generator
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Ashley S.
Branding & Marketing Specialist
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How to name your store
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your store business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our store name generator above and then scroll below to find the first step in the naming process.
- Cornucopia
- The Corner Store
- Sweet Spot
- Decorama Boutique
- One of a Kind Studio
- Not Just Groceries
- The Full Cart
- Dollar Savings Store
- Healthy Treats
- Farm to Shelf
- Spice Heaven
- Authentic Shoppe
- Fun KnickKnacks
- Handmade & Precious
- Made with Love
- The Mega Store
- Plentiful Online
- The Ladies Space
- Green Organica
- Wholesome
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Four steps to naming your store
This four-step process will help you name your store business. In this example, I’m creating a name for a store that conveys abundance, niche products, quality and convenience (whether people are shopping at an actual venue or online). Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like cornucopia, green, organic, healthy, sweet, corner, dollar saving and plentiful. These can provide a direct reference to the store but some of the words also carry a deeper meaning. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great store names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a sense of community, a little spot that everybody knows and loves to visit.
This name conveys excitement and youthfulness, the word knickknack itself is so playful.
This name conveys attention to detail, anything but mass manufactured items.
This name conveys a focus on healthy, natural and green products.
#4) Check It’s available
At this point, it’s good to have at least three great store names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful store businesses and break down why and how they’ve chosen to name their business and why it works for them.
AliExpress currently ranks as one of the biggest online stores. The store carries this name since the mother company is called Ali Baba. That name comes from 1001 Nights in Arabian literature. The character outwitted thieves and got their treasures. In a sense, AliExpress is an online treasure chest.
The Map House is a name that dives right into the niche. The name has a bit of an old feel to it and that’s absolutely intentional. The Map House sells antique maps, some of the products being incredibly important and expensive. Relevant and niche, the name does precisely what a good store title should accomplish.
Liberty – A State of Mind is a women’s fashion and lifestyle store. The name is indicative of the brand’s intrinsic mission. The aim is to create spaces where people free and they have a chance to explore their inner needs and aesthetic desires.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, relying on overused words like retail, fashion, mega, best, low price, offer and collection. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a store named B.O.B. (Best of Brands).
The name can be interpreted literally and it will make sense. The place offers its customers the best items made by specific brands. On a deeper level, however, the name also carries an important message. It’s a message of exclusivity and quality that will appeal to discerning clients.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Slick Boutique, Health & Happiness, Trendy Treasures)
- Try using a word that wouldn’t be relevant when out of context (Hunting Ensemble is a male fashion and lifestyle store that focuses on minimalistic and natural presentations)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable honey business names could be:
- Abundandia
- Trendoliffic Boutique
- Comzone
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Humble Fashion Store and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like HumStore, Fashumble and HumbFas Store.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Words Store often describes
(“store ______”)
You can use these words to create store business names like ‘The Honey Dew Company’ and ‘The Honey Makers’.
How Store is often described
(“______ store”)
Example store company names using these related descriptive words ‘The Wild Honey Company’ and ‘Raw Honey Co.’.
Create a unique business name with our Business Name Generator!
Store Verbs
You can use a verb in your store business name to create business names like ‘Honey Drips‘ or ‘Harvested Honey Company‘.
Store in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Store
French: Le magasin
Italian: Memorizzare
Spanish: Almacenar
Don’t forget to give our store company name generator a try!
Real fashion world
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