Agency Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your agency

Hey there, I am your branding expert, and I would be putting you through the steps you need to generate your ideal business name. Below are twenty high-quality names I generated using the steps. You can try out our agency name generator before getting started.

  1. Placement Pros
  2. Oasis Travel
  3. Advantage Agency
  4. Sleek Solutions
  5. Head Start
  6. Message Mavens
  7. Speedy Getaways
  8. Emoville Agency
  9. Royalty Travel Systems
  10. HeadHunters
  1. Scirizon Media
  2. Nexus Marketing
  3. Hype Advertising
  4. Pegasus Travel Agency
  5. Accurafind Agency
  6. Catered Career
  7. Target The Pitch
  8. Choice Campaigns
  9. Double Click Digital
  10. Right Recruiting

Create a unique business name with our Business Name Generator!

Four steps to naming your agency

The following steps will assist you in naming your agency. I created names to cut across the different types of agencies we have to help give you a broader perspective.  Here’s each step I took in crafting these business names.

Click to View Infographic

#1) Brainstorm your name ideas

Brainstorming on the words to use to qualify and name your business is quite important. I decided to use words that would cover a wide variety of the different agencies we have. The different words ranged from royalty to placement to hype which conveniently covered three different types of agencies.

Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Placement Pros

Oasis Travel

Advantage Agency

Sleek Solutions

Head Start

Message Mavens

Speedy Getaways

Emoville Agency

Royalty Travel Systems

HeadHunters

Scirizon Media

Nexus Marketing

Hype Advertising

Pegasus Travel Agency

Accurafind Agency

Catered Career

Target The Pitch

Choice Campaigns

Double Click Digital

Right Recruiting

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Catered Career

Message Mavens

Hype Advertising

Speedy Getaways

 

Removed Ideas:

Placement Pros

Oasis Travel

Advantage Agency

Sleek Solutions

Head Start

Emoville Agency

Royalty Travel Systems

HeadHunters

Scirizon Media

Nexus Marketing

Pegasus Travel Agency

Accurafind Agency

Target The Pitch

Choice Campaigns

Double Click Digital

Right Recruiting

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great agency names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With your customer feedback, you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Message Mavens

This sounds like an agency that helps deliver information to people.

Speedy Getaways

This sounds like an agency that organizes fast travels.

Catered Career

This sounds like an agency that cares and nurtures people’s career.

Hype Advertising

This sounds like an agency that helps with publicity.

#4) Check if it’s available

At this point, it’s good to have at least three great agency names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful Agencies and break down why and how they’ve chosen to name their business and why it works for them.

ThemeForest Logo

ThemeForest
A member of the Envato family, ThemeForest is a digital agency for website templates. The word Theme pertains to web design themes/templates. Forest suggests the huge abundance and diversity of themes potential buyers can choose among.

Shutterstock Logo

Shutterstock
Shutterstock is a photographic agency that buys and sells stock photos. The name is a combination of two terms – shutter and stock (as in stock photograph).

Elite Model Management Logo

Elite Model Management
The name of this agency is representative of cream of the crop. Elite represents the best, the finest in the modeling world.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your agency

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused agency terms like helpers, enablers or outlets.  A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real business named “Ovation Travel Group “.

Literally, this name is owned by a travel agency that incorporates the idea of an ovation-deserving service or a service that deserves applauds.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Sleek Solutions, Advantage Agency )
  • Try using a word that wouldn’t be relevant when out of context (Catered Career, catered is a word used for food, but in this context, it means a career thst us well nurtured or watched over)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable agency names could be:

  • Nexus Marketing
  • Scirizon media
  • Emoville Agency

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. Unnecessary combination of words defeats the purpose of naming your business. For example, Advantage Agency should not be shortened to AdAg or AdvanAg.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in Agency names.

Booking

Choice

Consulting

Digital

Driver

Employment

First

Group

Healthcare

Intelligence

Marketing

Media

Medical

Nanny

Nursing

People

Property

Recruitment

Solutions

Staffing

Don’t forget to give our Agency name generator a try!

Our Name Guides

Related: Talent Agency Names

Related: Recruitment Agency Names

Related: Creative Agency Names

How Agency is often described

(“______ Agency”)

Example Agency company names using these related descriptive words ‘Pinnacle Work Training Agency’ and ‘Voice One Communication Agency’.

agreement

approach

basis

business

collaboration

committee

communication

competition

conflict

cooperation

coordination

force

group

listing

relationship

system

team

training

work

Agency Adjectives

You can use an adjective in your Agency name to create a business name like ‘Equal-Wealth Federal Agency‘ or ‘Fair-Fight Regulatory Agency‘.

administrative

appropriate

central

divine

federal

free

governmental

human

independent

international

local

moral

national

official

outside

private

public

regulatory

single

social

Agency Verbs

You can use a verb in your Agency name to create business names like ‘HomeDefence Administrative Agency‘ or ‘Atomic Kitten Cybernetic Agency‘.

Central

United

administrative

atomic

competent

corporate

cybernetic

departmental

governmental

human

independent

institutional

moral

official

organizational

regulatory

responsible

statutory

temporary

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