Agency Name Generator

20 Agency Name Ideas

To kickstart your search for the perfect name, you

20 More Agency Name Ideas

How to name your agency in 5 simple steps

The name of your agency can have a total impact on the way your business is perceived. These simple steps can help you methodically develop an agency business name you are proud of.

1. Decide your agency type

The term agency is broadly used to name businesses situated in an extensive range of sectors. The aim here is to identify keywords that relate to the industry you are entering.

While you may wish to describe your agency in literal terms, using suggestive keywords can differentiate you from your competitors.

To get you started, I have found a selection of words you can use for common agency types:

• Marketing: Communications, campaign, media.
• Design: Creative, branding, vision.
• Recruitment: Personnel, executive, career.
• Modeling: Management, talent, scout.
• Advertisement: Group, promotion, acceleration.
• Photographic: Studio, photography, capture.

2. Insert keywords into the Agency Business Name Generator

Once you have established your keywords, you can enter them individually into the Agency Name Generator. Feel free to adjust the settings per word using the filtered taskbar on the left-hand side.

Ensure to tick the ‘rhythmic’ button when seeking inspiration for alliterated names. Your goal is to curate a list of potential names that could represent your business.

3. Shortlist your ideas

Now you should possess a substantial list of contending names to analyze. Carefully consider how your target audience may perceive each term.

Research each word to discover what it represents and eliminate words that can be misunderstood or taken out of context.

During this stage, you can ask yourself the following questions:

• Does this name represent who we are as an agency?
• Is the name simple and easy to remember?
• Are clients likely to misspell this name?
• Does this word combination work effectively as a hybrid?
• Does the title convey relevant meaning?

4. Complete market research

The name of your organization has the power to attract potential clients. Therefore, it is essential to find out how your target market may react to your final options.

Consider reaching out to previous connections that work in the same field as your business. You can also gain first-hand opinions from potential clients who may best relate to the words used.

Aim to prioritize professional figures over friends and family as your feedback may be more direct and constructive.

5. Check availability

As we reach our final stage, you may have around 2-4 options left. Before selecting your winning name, you will need to check each option’s availability online.

To save time, you can use our domain name checker, accessible through our Agency Name Generator. You will also need to determine whether you have incidentally included any Trademarked words using the Trademark Electronic Search System (TESS).

Unfortunately, you will need to deduct names that have been Trademarked or are already taken.

5-Tips for creating unique Agency Business name ideas

As you follow my handy guided steps, you may wish to bear these top tips in mind.

1. How to create a memorable name

The key to sustaining a practical business is employing a memorable agency name. To achieve this, aim to include words that are easy to pronounce. You can practice this at home by speaking potential options aloud to see how well they roll off the tongue.

Memorable names usually contain at least one of these features:

• Use abbreviated or rhythmic word combinations (use the Organization Name Generator to get started!)
• Suggestive terms that help consumers understand what the agency offers
• Industry-relevant terminology
• Easy spelling

2. Use acronyms

If your intended name is slightly longer, you may wish to use acronyms, like 72% of the best brand names operating today.

As you construct an abbreviation, consider whether the letter combination is melodic and pronounceable as a word.

For example, clients can speak the acronym featured in ‘M&C Saatchi’ swiftly. Combined with Saatchi, the brand sounds rhythmic when spoken aloud. Aim to use a maximum of 3 letters that contain just one syllable.

3. Review your competitors

Conduct a competitor analysis to determine which words industry giants may use. For an idea of branding, review how each organization incorporates the agency name into its logo.

You can also gauge industry-favorite words. For example, many popular large advertising agencies use the word ‘Group,’ which evidently bodes well with clients.

Consider taking note of overused words, as this may help you identify a niche in the market. While it is important to stand out from your competitors, aim to maintain relevance to the industry.

4. Avoid customizing words just to create a unique name

When another organization has taken your preferred potential name, it can be tempting to play around with hybridizing words or altering the spelling.

While this can be frustrating, it is essential to maintain sight of your core values and how you wish to be represented. If customizing your name makes it less memorable, consider heading back to the drawing board.

An example of this situation may be adding an additional ‘D’ to ‘Career Compound’ to create ‘CareerCompoundd.’ Although this may be available, the extra ‘D’ adds little value to the brand and looks misspelled.

5. Keep it short and simple

After reviewing numerous brand names, you may have noticed that many agencies stick to names containing 2-3 words. The reason for this is because longer names often get lost in translation and are less memorable.

As a comparison, a long agency name may be Total Career Development and Recruitment Agency. Instead, you could use something like Career Core Agency, or CCA for short.