How To Name Your Agency
Hey, I’m Monique, and I’m here to help you on your journey of creating an effective agency name. I will provide plenty of insights into how to use the Agency Name Generator to your advantage.
As you read on, you can expect to find a name analysis of large agency firms operating in various sectors, a step guide on how to name your agency business, and our top tips to consider when curating an effective agency business name.
20 Agency Name Ideas
To kickstart your search for the perfect name, you
- Advertising Agent
- Agent Allies
- Opportune Organization
- Campaign Crusader
- Tranquil Travel Agency
- Accelerate Administration
- SEO Saints
- Solution Strategists
- Reclaim Recruitment
- Agency Outright
- Concord Campaigns
- Jackpot JobSolutions
- Oracle Organization
- Career Compound
- A+ Agency
- Travel Eagle
- Advertisement Intelligence
- Marketing Advocate Agency
20 More Agency Name Ideas
- Placement Pros
- Oasis Travel
- Advantage Agency
- Sleek Solutions
- Head Start
- Message Mavens
- Speedy Getaways
- Emoville Agency
- Royalty Travel Systems
- Scirizon Media
- Nexus Marketing
- Hype Advertising
- Pegasus Travel Agency
- Accurafind Agency
- Catered Career
- Target The Pitch
- Choice Campaigns
- Double Click Digital
- Right Recruiting
Best Real-world Agency Business Names
To gain a deeper understanding of successful agency business names, I looked into some of the world’s leading agencies. Keep reading to find out how business owners named these companies and why it works for them.
The creative design agency founded by Erik Spiekermann, MetaDesign is a highly pronounceable two-syllable name. Meta can be an acronym for ‘most effective tactics available,’ which suggests strategic designs are made here.
Shutterstock is an ingenious combination of industry terms that speaks directly to its target audience of photographers and filmmakers. While the shutter is a key camera feature, stock refers to stock photographs.
Elite Model Management
The term ‘Elite’ instantly tells clients that the agency works with the finest models. Equally, it establishes itself as a superior agency in the sector.
The name is highly brandable with the melodic use of alliteration that clearly states the agency’s intentions.
Saatchi & Saatchi
The leading ad agency’s name unites the founding brothers, Charles and Maurice Saatchi’s surname. Not only does the unique name stand out, but it reflects a premium service.
‘Expedia’ merges ‘Explore’ with ‘Speed’ which links directly with its core value of offering easy-to-book getaways. It bodes well with the demographic of people seeking affordable, hassle-free vacations.
The name is incredibly memorable as it is pronounced exactly how it is spelled.
How to name your agency in 5 simple steps
The name of your agency can have a total impact on the way your business is perceived. These simple steps can help you methodically develop an agency business name you are proud of.
1. Decide your agency type
The term agency is broadly used to name businesses situated in an extensive range of sectors. The aim here is to identify keywords that relate to the industry you are entering.
While you may wish to describe your agency in literal terms, using suggestive keywords can differentiate you from your competitors.
To get you started, I have found a selection of words you can use for common agency types:
- Marketing: Communications, campaign, media.
- Design: Creative, branding, vision.
- Recruitment: Personnel, executive, career.
- Modeling: Management, talent, scout.
- Advertisement: Group, promotion, acceleration.
- Photographic: Studio, photography, capture.
2. Insert keywords into the Agency Business Name Generator
Once you have established your keywords, you can enter them individually into the Agency Name Generator. Feel free to adjust the settings per word using the filtered taskbar on the left-hand side.
Ensure to tick the ‘rhythmic’ button when seeking inspiration for alliterated names. Your goal is to curate a list of potential names that could represent your business.
3. Shortlist your ideas
Now you should possess a substantial list of contending names to analyze. Carefully consider how your target audience may perceive each term.
Research each word to discover what it represents and eliminate words that can be misunderstood or taken out of context.
During this stage, you can ask yourself the following questions:
- Does this name represent who we are as an agency?
- Is the name simple and easy to remember?
- Are clients likely to misspell this name?
- Does this word combination work effectively as a hybrid?
- Does the title convey relevant meaning?
4. Complete market research
The name of your organization has the power to attract potential clients. Therefore, it is essential to find out how your target market may react to your final options.
Consider reaching out to previous connections that work in the same field as your business. You can also gain first-hand opinions from potential clients who may best relate to the words used.
Aim to prioritize professional figures over friends and family as your feedback may be more direct and constructive.
5. Check availability
As we reach our final stage, you may have around 2-4 options left. Before selecting your winning name, you will need to check each option’s availability online.
To save time, you can use our domain name checker, accessible through our Agency Name Generator. You will also need to determine whether you have incidentally included any Trademarked words using the Trademark Electronic Search System (TESS).
Unfortunately, you will need to deduct names that have been Trademarked or are already taken.
5-Tips for creating unique Agency Business name ideas
As you follow my handy guided steps, you may wish to bear these top tips in mind.
1. How to create a memorable name
The key to sustaining a practical business is employing a memorable agency name. To achieve this, aim to include words that are easy to pronounce. You can practice this at home by speaking potential options aloud to see how well they roll off the tongue.
Memorable names usually contain at least one of these features:
- Use abbreviated or rhythmic word combinations (use the Organization Name Generator to get started!)
- Suggestive terms that help consumers understand what the agency offers
- Industry-relevant terminology
- Easy spelling
2. Use acronyms
If your intended name is slightly longer, you may wish to use acronyms, like 72% of the best brand names operating today.
As you construct an abbreviation, consider whether the letter combination is melodic and pronounceable as a word.
For example, clients can speak the acronym featured in ‘M&C Saatchi’ swiftly. Combined with Saatchi, the brand sounds rhythmic when spoken aloud. Aim to use a maximum of 3 letters that contain just one syllable.
3. Review your competitors
Conduct a competitor analysis to determine which words industry giants may use. For an idea of branding, review how each organization incorporates the agency name into its logo.
You can also gauge industry-favorite words. For example, many popular large advertising agencies use the word ‘Group,’ which evidently bodes well with clients.
Consider taking note of overused words, as this may help you identify a niche in the market. While it is important to stand out from your competitors, aim to maintain relevance to the industry.
4. Avoid customizing words just to create a unique name
When another organization has taken your preferred potential name, it can be tempting to play around with hybridizing words or altering the spelling.
While this can be frustrating, it is essential to maintain sight of your core values and how you wish to be represented. If customizing your name makes it less memorable, consider heading back to the drawing board.
An example of this situation may be adding an additional ‘D’ to ‘Career Compound’ to create ‘CareerCompoundd.’ Although this may be available, the extra ‘D’ adds little value to the brand and looks misspelled.
5. Keep it short and simple
After reviewing numerous brand names, you may have noticed that many agencies stick to names containing 2-3 words. The reason for this is that longer names often get lost in translation and are less memorable.
As a comparison, a long agency name may be Total Career Development and Recruitment Agency. Instead, you could use something like Career Core Agency, or CCA for short.
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