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Elite Model ManagementThe name of this agency is representative of cream of the crop. Elite represents the best, the finest in the modeling world. |
Model Scouts AgencyThis name is a bit more interpretative. It focuses on the work of the agency rather than the models it represents. The term “model scout” suggests that agency reps have the ability to uncover hidden talent. |
World Picture NewsThis is a news photo agency. The name is indicative of the types of services the agency offers, as well as the specific industry it works in (news photography). |
Ogilvy & MatherOne of the world’s most prominent advertising agencies, Ogilvy & Mather is the result of a merger between two companies. The two individual agencies were founded by Edmund Mather and David Ogilvy. |
Saatchi and SaatchiAnother prominent advertising agency, this one was founded by brothers Maurice and Charles Saatchi in 1970. |
Leo BurnettIt seems that things aren’t really that creative when it comes to the names of advertising agencies. Leo Burnett is yet another global giant and just like the two examples mentioned before it, this agency is named after its founder. |
ShutterstockShutterstock is a photographic agency that buys and sells stock photos. The name is a combination of two terms – shutter and stock (as in stock photograph). |
ThemeForestA member of the Envato family, ThemeForest is a digital agency for website templates. The word Theme pertains to web design themes/templates. Forest suggests the huge abundance and diversity of themes potential buyers can choose among. |
Marketing Strategy & Useful
Advertising Terminology
Agencies are often small and they operate in the online realm. Thus, a level playing field exists when it comes to marketing. Niche specialization is to the benefit of market players and it enables even newcomers to quickly establish their positions.
Agency naming strategies depend on the field and on the attributes that are to be emphasized. Typically, a more creative approach will deliver the best results (especially when it comes to agencies operating in artistic fields and advertising companies).
An advertising agency could carry a name like Digital Evolution. It’s indicative of the field that the agency specializes in and it also puts emphasis on a core value – moving forward and improving. A photo agency can have a somewhat more frivolous name like Photo Visionary or Out of the Box Photography.
Some advertising terminology pertaining to agencies includes art, artistic, a new look, digital, hi-tech, inbound, high ROI, personal brand, brand growth, optimization, optimized, performance, content, portfolio, digital portfolio.
Clientele & Interests
Clients that use the services of agencies have diversified needs and interests. An agency can work with B2B customers (for example, a marketing and PR agency) or it can work with end B2C clients (an advertising agency).
Potential clients are looking for specialized products or services in the respective field. Thus, it’s imperative for the agency to establish its leadership reputation within the area. The more specialized the service range is, the better. This way, a buyer persona and market segmentation can be performed easily.
Industry Related Words