Makeup and Beauty Business Name Generator & Ideas

Makeup and Beauty Business Name Generator & Ideas

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Sephora

as far as complicated names go, this one has no competition. Sephora is the result of a combination between Zipporah – the wife of Moses who was an exceptional beauty – and the Greek work for beauty and vanity – sephosis.

Nuxe

this is another beauty brand that has a name derived from two other words. Nuxe stems from natural and luxury.

Urban Decay

the husband of company cofounder Sandy Lerner is responsible for this name. the original concept envisioned the term “urban” being used. The phrase Urban Decay was coined and it stuck. A term that originally had negative connotations has now become incredibly popular.

MAC

the story of this brand name is a bit simpler. MAC stands for Makeup Art Cosmetics.

Nars

this exceptionally popular brand carries the name of legendary makeup artist Francois Nars.

NYX

the name of NYX cosmetics is derived from the name of the Greek goddess of night. Since the brand is known for various rich types of decorative makeup, the name makes perfect sense.

Maybelline

the story of this prominent brand name isn’t particularly creative. The brand carries the name of its creator – Mabel Williams.

Nivea

this is a stylized derivation from nix nivis – white as snow.

Wen

the name of the cosmetic company is new flipped backwards. In addition, it sounds similar to zen – an association that the company founders really liked.

Lancome

this brand is named after a French castle that the founder visited. Armand Petitjean was also inspired by the yellow flowers blossoming around the chateau. These flowers are today a part of the Lancome logo.

Marketing Strategy & Useful
Advertising Terminology

Consumers seeking makeup and beauty products typically want to enhance their appearance or slow down the hands of time. Individual preferences will be determining for the lines of products to be pursued. Some women are most interested in the decorative value of cosmetics – bright colors, long-lasting finishes. Others want natural, wholesome and cruelty-free products.

A marketing strategy should be based on the characteristics that the respective target audience is predominantly interested in.

Brand names can easily put emphasis on long-lasting finishes, bright colors and high quality decorative makeups. A name that could indicate such characteristics is Vibrant Glamor or Bright Red Kiss.

When the quality of the ingredients and the health benefits of beauty and makeup products are the emphasis of the brand, a somewhat different naming approach will have to be adopted. Some of the brand names that could work in such an instance include Green Belle, Nature Lumina or Essence Le’fleur.

Keeping it simple is usually the best approach. Some of the brand names mentioned above have a really obscure history. It doesn’t really matter, however, because the brands are already globally-recognized and associated with certain qualities. A new market entry will find it much more difficult to become memorable through an obscure and complex name selection.

Clientele & Interests

Makeup and beauty brands appeal to a wide array of customers. There are a few features these prospects have in common. The brands appeal mostly to women. More inexpensive makeup and beauty lines usually serve the needs of teenagers and younger women. Ladies in their 30s, 40s and beyond are typically looking for more expensive and specialized beauty solutions (anti-aging, products for sensitive skin, options for oily skin, natural, organic, etc).

The interests of these potential clients are quite diversified. They typically share a passion for beauty, youthfulness and self-improvement.

Industry Related Words

Beauty

makeup

cosmetics

anti-aging

defining

allure

elegance

refinement

style

attraction

fair

glamorous

polished

exude

womanly

female

sexy

skincare

eyes

lips

rouge

belle

brilliance

complexion

luscious

luminous

youthful

anti-wrinkle

transformation

enhancement

vibrant

colorful

rich

matte

glossy

universal

dramatic

dermatologist-tested

vegan

cruelty-free

celebrity-endorsed

natural

organic

essential oils

stem cells

aesthetic

makeover

activation

advanced

amino acids

retinol

glitter

indulgence

infused

fragrant

therapy

revolutionary

touch-up

versatile

non-irritating

highlight

holistic