Project Name Ideas & Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your project

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your project. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our project name generator above and then scroll below to find the first step in the naming process.

  1. Allosaurus
  2. MicroRaptor
  3. Tarius
  4. Rugops
  5. Erketu
  6. Capricorn
  7. Sagittarius
  8. Gemini
  9. Pisces
  10. Taurus
  1. Osiris
  2. Horus
  3. Hathor
  4. Anubis
  5. Bast
  6. Othello
  7. Titus
  8. Ophelia
  9. Juliet
  10. Yorick

Create a unique business name with our Business Name Generator!

Four steps to naming your project

This four-step process will help you name your project. In this example, I’m creating a name for a project that fits the parameters of whatever your project might be. Here’s each step I took in crafting these project names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your project name. In my name ideas, I used words that easily fit into categories, such as dinosaurs, zodiac signs, and Shakespeare characters. These categorical names make it easier to create more project names in the same category. Your goal here is to create a list of words or names that come to mind when thinking about your project.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Allosaurus

MicroRaptor

Tarius

Rugops

Erketu

Capricorn

Sagittarius

Gemini

Pisces

Taurus

Osiris

Horus

Hathor

Anubis

Bast

Othello

Titus

Ophelia

Juliet

Yorick

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Rugops

Gemini

Horus

Othello

 

Removed Ideas:

Allosaurus

MicroRaptor

Tarius

Erketu

Capricorn

Sagittarius

Pisces

Taurus

Osiris

Hathor

Anubis

Bast

Titus

Ophelia

Juliet

Yorick

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great project names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Rugops

This name conveys a large carnivorous dinosaur.

Gemini

This name conveys one of the Zodiak signs.

Horus

This name conveys one of the well known Egyptian gods.

Othello

This name conveys one of the most popular Shakespeare characters.

#4) Check It’s available

At this point, it’s good to have at least three great project names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential project names, let’s take a look at three successful projects and break down why and how they’ve chosen to name their project and why it works for them.

bng-ff-logo

Pheonix Depicts a bird that is able to be reborn again and again. It refers to the project stage of Firefox 1.0.

bng-xbox-one-logo

Durango was a secretive project name used by Microsoft in the creation of a their next well-known video game console. When the console was released, it was announced as the Xbox One.

bng-google-logo

BERT, Duffy, Penguin, and Panda are just a few names Googles Search team used to name their algorithm update releases. The names are fun, abit comical and usually provide some relevance to the changes made to the algorithm.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your project

The ideal project name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your project names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Project not Describing it.

A typical pitfall most projects run into is describing their project name too literally, using overused project terms like update, device or gadget. A more effective project name should convey to customers your project and product values at a deeper level. Try name your project in a way that has a story behind it.

Let’s take for example a real project named “Pheonix”.

The name is something that conveys strength, ambition and possibility. It’s also a name that can be used with the names of other mythological creatures if more products are needed in the future.

3. How to make a more memorable name

Creating a memorable project name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your project name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use eye-catching names, like Hercules, Aollo or Jupiter
  • Try using a word that wouldn’t be relevant when out of context (Nougat – those who are familiar with the Android versions will recognize the names of sweet treats are often used.)
  • Keep it short and simple.

4. Try purchasing a Brandable project name

Brandable project names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable project names could be:

  • Takutu
  • Pedamo
  • Rikata

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake project starters typically make is creating bad word combinations when they find out that their project name idea is already taken. For example, John names his project Hades and finds out it’s already taken. Because he’s already decided this is what he’ll name his project he tries to opt for similar sounding names like Hadess, Haddes or Haades.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

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