Project Name Ideas & Generator
Generate names for your project below.
How to name your project
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your project. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our project name generator above and then scroll below to find the first step in the naming process.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your project name. In my name ideas, I used words that easily fit into categories, such as dinosaurs, zodiac signs, and Shakespeare characters. These categorical names make it easier to create more project names in the same category. Your goal here is to create a list of words or names that come to mind when thinking about your project.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great project names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a large carnivorous dinosaur.
This name conveys one of the Zodiak signs.
This name conveys one of the well known Egyptian gods.
This name conveys one of the most popular Shakespeare characters.
#4) Check It’s available
At this point, it’s good to have at least three great project names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential project names, let’s take a look at three successful projects and break down why and how they’ve chosen to name their project and why it works for them.
Pheonix Depicts a bird that is able to be reborn again and again. It refers to the project stage of Firefox 1.0.
Durango was a secretive project name used by Microsoft in the creation of a their next well-known video game console. When the console was released, it was announced as the Xbox One.
BERT, Duffy, Penguin, and Panda are just a few names Googles Search team used to name their algorithm update releases. The names are fun, abit comical and usually provide some relevance to the changes made to the algorithm.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Project not Describing it.
A typical pitfall most projects run into is describing their project name too literally, using overused project terms like update, device or gadget. A more effective project name should convey to customers your project and product values at a deeper level. Try name your project in a way that has a story behind it.
Let’s take for example a real project named “Pheonix”.
The name is something that conveys strength, ambition and possibility. It’s also a name that can be used with the names of other mythological creatures if more products are needed in the future.
3. How to make a more memorable name
Creating a memorable project name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your project name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use eye-catching names, like Hercules, Aollo or Jupiter
- Try using a word that wouldn’t be relevant when out of context (Nougat – those who are familiar with the Android versions will recognize the names of sweet treats are often used.)
- Keep it short and simple.
4. Try purchasing a Brandable project name
Brandable project names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable project names could be:
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake project starters typically make is creating bad word combinations when they find out that their project name idea is already taken. For example, John names his project Hades and finds out it’s already taken. Because he’s already decided this is what he’ll name his project he tries to opt for similar sounding names like Hadess, Haddes or Haades.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.