Magazine & Newspapers Name Generator
Generate names for your magazine or newspaper below.
How to name your magazine or newspaper
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to naming your magazine. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our magazine name generator above and then scroll below to find the first step in the naming process.
- Fashion Focus
- The Ruby Bulletin
- City Scoop
- Soul Talk
- Eco Observer
- Fan Official
- Agent Analysis
- Inside Authority
- Data Loop
- Cover Source
- Indigo Leaf
- Huckle & Elm
- Arlo & Dusk
- Modern Fount
- The Phenom
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#1) Brainstorm your name ideas
Start by brainstorming what words you could use in your magazine name. In my name ideas, I considered words like “focus”, “source”, “current” and “discover”. You can see that while these words can be related to a magazine, they also suggest that you should expect cutting-edge information from this publication. Your goal here is to create a list of words or names that come to mind when thinking about your magazine.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
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#3) Get some feedback
You’ll now have a list of 3-6 great magazine names and you can start to ask potential consumers or people working in the magazine business for feedback (your target audience). Avoid feedback from family and friends, since they are more likely to praise all your ideas and they may not be your ideal customer.
Be sure to ask questions like:
- What comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback, you can now ask yourself, is the name still relevant? and does it represent your magazine the way you intended?
My customer feedback:
This name conveys a magazine that is constantly churning out new information.
This name conveys a magazine that has an inside, or backdoor, scoop.
This name conveys a magazine that boils information down to what’s relevant.
This name conveys both depth and branching out.
#4) Check if it’s available
At this point, it’s good to have at least three great magazine names on your list in case any of those names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state. Also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential magazine names, let’s take a look at three successful publications and break down why and how they’ve chosen to name their magazine and why it works for them.
Time magazine can convey several ideas with its name. Time can refer to the fact that it only runs current stories. Or perhaps it saves readers time by siphoning out the information they don’t need to know. Since its first publication in 1923, you could say it really has stood the test of time.
National Geographic is a magazine that transcends its name. Birthed in Washington D.C. from the National Geographic Society in 1888, the National Geographic publication has reached far more than the US nation. Its name is known and read around the globe and is associated with in-depth features of many cultures, regions, and geographies.
O, the Oprah magazine references its founder, the one and only Oprah Winfrey. The publication reflects Oprah’s popular daytime talk show which ended in 2011. Even more so, O embodies Oprah’s belief of personal growth. Many magazines are named for their founders and O has been one of the most successful.
1. Do a competitor analysis.
Doing a competitor analysis as your first step will save you a lot of time in the future. Knowing what names to avoid and understanding why and how your competitors magazine name works for them will help you in forming your own magazine names. When analyzing competitors think about:
- What concepts or values are they conveying in their magazine name? How does that work for them?
- Is there a trend in how these magazines are naming themselves? It’s best to avoid sounding like “just another one of those publications”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on naming your magazine, not describing it.
A typical pitfall most magazines run into is describing their magazine too literally, using overused terms like news, journal, and illustrated. A more effective magazine name should convey to readers your values at a deeper level. Try name your magazine in a way that has a story behind it.
Let’s take for example a real magazine named “Elle”.
Literally, this name suggests women. The french word “elle” can be defined as “she” or “her”. At a deeper level though, you might not know that the publication was started in Paris, immediately after World War 2, when the feminist movement had begun to grow.
3. How to make a more memorable name.
Creating a memorable magazine name is the first step to getting inside a customer’s mind, a task easier said than done. Your magazine name should aim to stop a potential reader in their tracks and make them think twice about your publication among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Cover Source, Agent Analysis)
- Try using a word that wouldn’t be relevant when out of context (Eco Observer – many publications use “observer” to mean “news”)
- Keep it short and simple.
4. Try purchasing a brandable name.
Brandable names are names that are non-sensical but are read and pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable magazine names could be:
You can find a full list of brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake magazine founders typically make is creating bad word combinations when they find out that their name idea is already taken. For example, John names his magazine The Lifestyle Gazette then finds out it’s taken. Because he’s already decided this is what he’ll name his magazine, he tries to opt for similar sounding names like The LifeZette, StyleZette or L-Zette.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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