RazorfishOne of the most prominent internet and web design agencies in the world, Razorfish was named by its two founders. The story has it that they picked random words out of a dictionary during a brainstorming session and that’s how the name was conceived. |
No Divide StudioThe team specializes in web design and the name suggests that everyone in the company works as a team, without a divide. According to the company’s presentation, the lack of division is what gives the studio its strength. |
Publicis SapientThe name stems from a merger between a tech company and an advertising giant – Sapient and Publicis. |
22SquaredA web design and advertising agency, 22Squared was founded in Atlanta in 1922. The year of origin is what inspired the name. It has remained unchanged through the years, even after several rebranding campaigns. |
Cramer-KrasseltThe story of his web design and digital agency is pretty straightforward – it was named after founders Fred Cramer and William Krasselt. |
FactorOGeorge Lucas, making him synonymous with the brand. |
DotcomweaversThis name is pretty straightforward and self-explanatory, as well. Dotcomweavers focuses on the digital realm and the fact that the agency puts together new projects in the field of web development. |
DotlogicsAnother company name that puts emphasis on industry jargon and the specifics of the field that these professionals operate in. |
The Creative MomentumCurrently recognized as one of the best web design agencies in the world, The Creative Momentum highlights the uniqueness and creativity essential for the work of professionals in the field. |
Marketing Strategy & Useful
Advertising Terminology
The web design and development field evolves all the time. New trends and usage preferences determine the manner in which developers have to do their job. A good marketing strategy puts emphasis on understanding the latest innovations in the field and how these could be used to ensure the perfect user experience.
The web design and development field is a highly competitive one. This is the main reason why company name selection should not be left to chance.
A good web design agency name should focus on the industry but it should also come with a back story. If you have something emotional/fun/original to share with the audience, you will find it much easier to do effective branding. DotNetWork is an example of a creative name. The same applies to UX Proficiency and VR Pros. Don’t go for an acronym or your own name unless these are particularly well-known by the audience.
Clientele & Interests
Clients in need of web design services are usually business owners, representatives and marketing experts. Their companies could operate in a wide range of fields. These clients are looking for ways to increase their exposure and eventually reach a bigger number of customers.
Some potential clients may have a limited budget for setting up a simple corporate website, others will be interested in the realization of much more ambitious projects. Needless to say, web design companies will need to develop an individual approach for the attraction of each specific type of client. The features that impress small companies (cost-efficiency, functionality, usability) are not the same that large corporations are looking for (complex execution, unique functionality, multi-level development).
Industry Related Words