School & Academy Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your school & academy business
Hey, I’m Ashley (Branding Expert) and I’m going to guide through our detailed four-step guide that will help you to find the perfect name for your school or academy. Below you can find twenty effective name examples I created following this process. Continue reading and you’ll be able to brainstorm and come up with your own original ideas for an education institution. To get started try out our school & academy business name generator above and then scroll below to find the first and most important step in the naming process.
- Start Smart
- Passion Education
- Drop of Change
- STEM Academy
- Better Tomorrow
- Wisdom School
- School of Life
- Bright Future Academy
- Compassion Academy
- Excellence Academy
- Open Mind Academy
- No Limits
- Food For Brain Academy
- New Horizons
- One World Academy
- Forging the Future
- Mastery Academy
- Win in Life
- Set to Success
- Miles Ahead
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Four steps to naming your school & academy business
This four-step process will help you name your school & academy business. In this example, I’m creating a name for a school & academy business that conveys the opportunity, options and knowledge the school or academy offers. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Passion”, “Future”, “Wisdom” and “Success”, you can see that while these words can be related to school or academy, they also suggest more opportunities and options in the future as well as gathering the special knowledge from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great school & academy business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Don’t ask your family or friends for feedback since they tend to praise all your ideas and they won’t be your customers.
Be sure to include questions like:
- What first comes to mind when you first hear the name?
- Would you trust this school or academy based on the name alone?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys passion behind service the school provides which leads to a brighter and better future.
This name conveys a service of education that prepares people for real life situations.
This name conveys a service of education helping people to see the opportunities everywhere and in everyone.
This name conveys a service is focused on providing people with applicable skills that can help them in further career.
#4) Check It’s available
At this point, it’s good to have at least three great school & academy business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful school & academy businesses and break down why and how they’ve chosen to name their business and why it works for them.
Star Child Academy immediately makes it clear that the academy puts emphasis on work with children. Star Child Academy features academic curricula for young students and the name appeals to the need of parents to develop the talents of their children to the maximum.
Autodesk Design Academy accomplishes two things – it provides an indication of the skill that students will acquire (design) and it also immediately mentions the tool that will be used for the purpose (Autodesk). While far from creative, this name is effective.
Chef Academy, as the name indicates, this course provider puts emphasis on the culinary arts. Anyone interested in acquiring the skills to become a professional chef should consider this opportunity.
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1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused school terms like grade, excellence or score. A more effective business name should convey to customers of your business and provide them with a deeper understanding of value the product or service offer. Try name your business in a way that has a story behind it.
Let’s take for example a real academy business named “Star Child Academy”.
Literally, this name conveys that school focuses on providing kids with the proper education that can help in recognizing the talents of the kid. At a deeper level, the name suggests there is no end in the number of opportunities for the kid. This is a great name that translates the values of the service/business: they focus only on kids providing them with the right lessons that can help in identifying the potential and talents.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product/service among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Live and Let Learn)
- Try using a word that wouldn’t be relevant when out of context (Triumph Academy – Triumph has many meanings that are related to success. In the given academy name, the name communicates the success in the education.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable school/academy business names could be:
- Upora School
- Alomos Academy
- Muvo Institute
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, Jack names his business Milestone Academy and before registering finds out it’s already taken. Because he’s already decided this is the final name for his business, he tries to opt for similar sounding names like Meelestone Academy, Milestonne Academy or even going so far with Mile-Stone Academy
You can notice these ideas are a step backward as they are definitely not catchy, easily pronounceable or memorable. If you face the same situation, instead of trying to figure a similar sounding name, follow the steps we’ve already covered above and come up with a new and creative name.
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Academy Verbs
You can use a verb in your Academy name to create names like ‘Attend Academy‘ or ‘Evolve Education‘.
Don’t forget to give our school and academy name generator a try!
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