How To Name Your Food Truck Business
There are currently over 24,000 active food trucks in the US, all of which have their own unique business name. Food industry statistics for 2021 predict a yearly growth of 2.4%. Perhaps you are wanting to join this growth and set up your own food truck business. If this is the case, then you’ll need a creative and distinct food truck name idea to stand out from the thousands of competitors already out there.
I’m Molly, and I am here to guide you through picking the perfect name for your food truck business and coming up with food truck name ideas. Whether you’re after some name inspiration, or aren’t sure where to get started, then this is the article for you.
Keep on reading to find tips and tricks from food trucks that are already thriving, and get to grips with our food truck name generator.
20 Food Truck Business Name Ideas
To find these names, I typed in a few words that I associate with ‘food on the go’ into our Food Truck Business Name Generator, and picked the ones that stood out to me the most.
Let’s take a look at these food truck name ideas down below, and see whether any catch your eye!
- Crafty Grill
- Fast Food Master
- Fast Food Rush
- First Choice Truck
- Fresh Trailer
- Grand Shack
- Grill Hideout
- Grill Mama
- Grub Galore
- Hot Shack
- Sizzle Stall
- Snack Shack
- Stall Hut
- Street Complete
- Street Munch
- Trailer Feast
- Truck Champion
- Van Appetite
- Wagon Bite
- Wagon Hotspot
20 More Food Truck Business Name Ideas
- The Lunch Box
- The Extreme Burger
- The Grill Queen
- Chickpea Chow
- Eat Fest
- Fries Empire
- The Cake Shack
- Tamale Train
- The Pizza Cart
- The Fish Boat
- Mobile Dogs
- Outside Eatery
- The Urban Grill
- The Streatery
- The Juice Camion
- Urban Safari
- Food Truck Fanatic
- Street Fair
- The Taco Station
- Heathy House
Best Real-world Food Truck Business Names
Before you start choosing your own name, it’s best to do some research to see what names are already out there.
Let’s take a look at some of the most successful food truck business names and see what makes them so appealing and triumphant.
The Taco Truck
The Taco Truck
This food truck splits its time among locations in New York, New Jersey, Pennsylvania and Connecticut selling authentic Mexican street fare.
The use of alliteration in the name makes it snappy and sharp, as well as indicating what sort of food they have on offer.
Oink & Moo BBQ
This food truck is any meat eater’s wildest dream! Serving pulled pork tacos and baby-back ribs, the BBQ flavors are what makes this food truck stand out from the rest.
The name, although quite long with its use of four words, links to their cuisine on offer and customers immediately know of their meaty choices on offer.
Chef Shack
This food truck made up of two trucks and a trailer operates at farmer’s markets, a setting that plays to the truck’s local, organic menu.
The word ‘shack’ makes customers aware of the fact that this food business is remote and different from a restaurant, and is also quite quirky and unique.
The Supper Truck
Offering a wide range of food from tacos to burritos, The Supper Truck is constantly changing their menu on offer in Albuquerque!
Many food truck businesses like to include the word ‘truck’ in their names, as the fact they offer food from a truck is unique in its own way. Most customers enjoy supporting independent food truck businesses, so try to include this in your own name to attract more people.
Nom Nom Truck
This food truck specializes in classic grilled pork banh mi, a light Vietnamese baguette filled with fresh vegetables and grilled pork.
This name is successful because of its play on words with the common foodie phrase ‘om nom nom’. It stands out and is funny and appealing to customers, making them want to try out the yummy food on offer!
Unique Content for the Niche
When deciding on your food truck business name, it is a great way for you to get creative! The crazier the name the better. Food trucks are a way for you to express yourself and your brand. Whether you offer pizzas, hot dogs, or tacos, the bolder the name the more business you are likely to get.
Remember, you are in charge of your own truck. Combine your design elements with your business name to make your truck really stand out from the crowd. If you have a wacky and cool food truck name, you can express this through your truck by painting it crazy colors or having an equally as unique logo.
You want to be proud of your food truck business name. After all, it will be displayed loud and proud on the side of your truck, so you want it to be appealing and eye-catching.
5-Tips for creating unique Food Truck Business name ideas
1. Be Bold!
As briefly mentioned above, when creating your food truck name the crazier the better! There are tons of unique food truck names out there and there is no such thing as being too wacky. When it comes to food, people usually want to be wowed. Therefore, having a unique and striking name will make it more likely for you to be recommended to family and friends.
Most companies try to incorporate the food they sell within their name, which is something you could also consider whilst brainstorming your own ideas. To start, try pairing a food item with an impactful and eccentric word and see what you can come up with. You can always put these words into our Food Truck Business Name Generator for more inspiration!
2. Do Your Own Research
We have already shown you five of the best food truck business names out there, but it is important that you also do your own research. It’s easy enough to find local food trucks in your area; simply type into google and their names will be sure to pop up.
Scoping out your competition helps you to become totally unique. If there is a food truck that includes a word you particularly wanted to use, then it is worth changing your ideas to avoid confusion for customers. You want your food truck to stand out, not blend in, so try to come up with a name which has never been seen before.
Knowing what names you are competing with will give you that extra motivation to be distinguishable and will give you that individuality.
3. Get Feedback
If you have got a list of potential names, then it is worth asking for the public’s opinion before picking your winner. It’s always good to ask as many people as possible, as everybody has different opinions and this will give you a good enough range of feedback to know which names work and which names don’t.
Ask questions about your name such as:
- What do you first think of?
- What sort of business would you associate it with?
- Does it sound appealing?
You can even ask them to rate your names each from 1-10 so you can easily see what is the most popular. Once you have got feedback, you can get working on improvements and you will feel much better about picking your final name as you know that it sounds appealing.
4. Check Domain Availability
So, you think you’ve found the perfect name. It’s quirky, unique, and rolls off the tongue nicely. But it might not actually be available to use! This is every business creator’s worst nightmare, so try not to make the same mistake!
If you like the sound of a name then you should check for its domain availability straight away to save yourself the heartbreak. You can do a quick Business Name Search online to find out if your name is available in your country/state.
Try to avoid using names that sound even remotely similar to existing companies. Remember, you want to be totally unique, as well as save confusion for potential customers.
5. Use Our Food Truck Business Name Generator
Hopefully, these tips have been of good use so far. We would like to remind you about our Food Truck Name Generator, which has tons of name ideas on offer. Simply type in a word you want to use within your own food truck business name and browse our personalized list to find one that suits your business.
It really is the best tool to use if you’re feeling stuck or unmotivated.
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