Food Truck Business Name Generator
Generate names for your food truck business below.
How to name your food truck business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your food truck business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our food truck business name generator above and then scroll below to find the first step in the naming process.
- The Lunch Box
- The Extreme Burger
- The Grill Queen
- Chickpea Chow
- Eat Fest
- Fries Empire
- The Cake Shack
- Tamale Train
- The Pizza Cart
- The Fish Boat
- Mobile Dogs
- Outside Eatery
- The Urban Grill
- The Streatery
- The Juice Camion
- Urban Safari
- Food Truck Fanatic
- Street Fair
- The Taco Station
- Heathy House
Create a unique business name with our Business Name Generator!
Four steps to naming your food truck business
This four-step process will help you name your food truck business. In this example, I’m creating a name for a food truck business that conveys the fast, reliable and tasty product/service of their business. Here’s each step I took in crafting these business names.
Click to View Infographic
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Queen”, “Empire”, “Cart” and “Mobile”, you can see that while these words can be related to food trucks, they also suggest that you can expect a fast, portable and reliable food service/products from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great food truck business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium and portable service of delivering different types of delicious pizza.
This name conveys a premium delivery service that specializes in delivering and making the best grill in urban areas.
This name conveys a premium service that focuses in making organic and fresh juices.
This name conveys a portable service that specializes in making and delivering different types of delicious tacos.
#4) Check It’s available
At this point, it’s good to have at least three great food truck business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful food truck businesses and break down why and how they’ve chosen to name their business and why it works for them.
Guerilla Taco achieves to strongly communicate what’s the main focus of this food business. A term ‘guerilla’ is connected to a movement which conveys the value of a portable food business. The name is very easy to remember, sound and brandable.
Urban Oven is a food truck business that specializes in making special pizza on the road. It’s a portable food truck business that operates in the city, which a term ‘urban’ perfectly communicates. The name is very brandable, sound and it communicates the customer’s expectations.
Pico House is a portable food truck business that specializes in making healthy salads and snacks topped with spicy herbs. A word ‘house’ communicates that we’re talking about trusted and experienced business in the food industry. Also, the name is extremely sound, brandable and communicates what’s the business about.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused food truck terms like delivery, portable or food. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real food truck business named “The Taco Truck”.
Literally, this name conveys you’re buying a delicious taco from a food truck that specializes only in making tacos. The name is very memorable and brandable. Also, in the food truck business, the name that communicates exactly what customers can expect works like a charm.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Taco Truck, Healthy House)
- Try using a word that wouldn’t be relevant when out of context (Urban Grill – In this word combination, a term ‘urban’ definitely represents the environment where the business operates.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable food truck business names could be:
- Lagane Truck
- Patakus Cart
- Zatarilo Truck
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Urban Grill and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like UrbanicGrill, Urbanill or UrbGrill.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Words Food Truck often describes
(“food truck ______”)
You can use these words to create food truck business names like ‘Food Truck Rodeo’ and ‘Food Truck Fanatic’.
Don’t forget to use our Food Truck Business Name Generator
How Food Trucks are often described
(“______ food truck”)
Example food truck company names using these related descriptive words ‘Little Mexican Food Truck’ and ‘The Chic Food Truck’.
Food Truck Adjectives
You can use an adjective in your business name to create a business name like ‘Black Tie Food Truck‘ or ‘Food Truck General‘.
Food Truck Verbs
You can use a verb in your food truck business name to create business names like ‘Truck Chop‘ or ‘Range Rovered Food‘.
We’ve taken words from above and from our generator results and combined the words to create new food truck company names.
Food Truck in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (salsissimus vir vivens cibum).
French: noun (camion de nourriture).
Italian: noun (camion di cibo).
Spanish: noun (camión de comida).