Naming your Cafe; competitor name analysis.
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OriginThe simple, short name tries to establish itself as the first and therefore the best. |
Truth CoffeeTo know the truth is deeply personal. This name levels with customers and hints that their coffee is the ultimate truth. |
Blue BottleA name that can easily be linked to a unified branding strategy. With the two B’s it rolls off the tongue easily. |
Bean ThereA smart homonym. It is something customers will think is funny and will, therefore, be memorable. |
ScoutShort and sweet. ‘Scout’ is also a reference to seeking out the best cup of coffee. They want your scouting to end with them. |
BrewUsing common Terminology from the industry seems to be a common naming strategy. This name establishes a link to the field and is easy to remember and pronounce. |
Elixir CoffeeElixir refers to a magical potion. The use of this word is extremely smart as many people already view coffee as their elixir. |
Kettle & TinOld school tools with which to make coffee. It is a highly relatable name that also establishes a connection to coffee. |
BaristaThe term used for a professional coffee maker, this professionalism is then transferred to the establishment through public perception. |
JoeAs in ‘a cup of Joe’ this smart use of coffee slang is something cafe-goers will appreciate and talk about. |
Good Coffee RoastersThe most generic name possible. It is impossible to misunderstand and lends itself to positive reinforcement. |
Marketing Strategy & Useful
Advertising Terminology
Cafes are usually family-run, independent enterprises whose main attraction is the personal touch commonly associated with this. People like to go to cafes for their daily coffee and lunch. If the food and coffee is especially good, they may bring their families, friends and pets, potentially increasing the customer pool.
Homemade, local, fresh ingredients, family-run, independent, generous sized portions, real ingredients, family friendly, dog-friendly, barista mad
Clientele & Interests
Cafes usually draw the majority of their clientele from the immediate surrounding area – either people who live in proximity or who have work nearby. Cafes, therefore, rely on producing good products to keep their select group of customers coming back for more.
Sunday lunch, morning coffee, takeaway coffee, dog-friendly, family-run, local ingredients, local businesses, personal touch, anti-chain
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