Gym and Fitness Business Name Generator
Generate names for your gym and fitness business below.
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your gym and fitness business
Hi, I’m your branding expert, and I will be putting you through the steps you need to name your gym and fitness business. Below, I have twenty business names I generated using this process, and I will be showing you how you can also create your high-quality gym and fitness business names. To begin, try our gym and fitness business name generator above and then scroll below to find the first step in the naming process.
- Muscle Monsters
- Gym Hero
- Kardio Work
- Guardian Gym
- DevMuscles
- Fit and Lift Gym Center
- The Fitness Pack
- Dynamo Fitness
- Alpha Muscle Center
- Premium Fitness
- The Workout Zone
- Platinum Fitness
- The Sweat Arena
- Muscle Magic
- Gym Palace
- Metal Muscles
- Corenergy
- Max Fitness
- BodyWorks
- Premium Body
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In naming, I used words like Premium, Alpha, and Metal to denote top quality, strength, and power which are all key to a gym and fitness company. The goal here is to think of the words you want people to think about when they hear your business name.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
Now you should be left with a smaller list of about 3 to 5 names that would be awesome for a gym and fitness business, and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid input from family and friends, they are more inclined to praise all your ideas, and they won’t examine the ideas critically.
Ensure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With your customers’ feedback, you can now ask yourself if the name projects exactly what you would want your brand to represent.
My customer feedback:
This speaks about high quality and standard.
This sounds like a strengthened center or core of the body.
Alpha brings to mind power and authority.
This sounds like an extreme burst of energy.
#4) Check It’s available
At this point, it’s good to have at least three gym and fitness business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To assist you in brainstorming potential business names, let’s take a look at three successful gym and fitness businesses and break down what their names entail and how it represents and presents their brand to potential customers and their target audience.
Original Temple Gym combines words that denote quality and sacredness. Using Original represents the fact they are providing quality service, and using Temple signifies a form of sanctity and respect for the body.
Firehouse Fitness signifies an explosive form of strength and power. It is easy to remember and straightforward. Including “house” also means a physical structure of some sort.
Titans Fitness conveys an image of titans, which are historical people known for their strength and power. It represents a form of masculinity and strength, but it could also mean a force to reckon with.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time, knowing what names to avoid, and why and understanding why and how your competitors’ business name works for them will help you in forming your business names. When analyzing competitors, think about the following:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how businesses in my field are naming themselves?
- What names to avoid and why
- Who is the best in my field? Why does their name present the brand and how can I create a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is trying to fit in all words that describe their business. A more effective business name should convey to customers your businesses and product values at a deeper level. Try naming your business in a way that it has a story behind it.
Let’s take for example a real gym and fitness business name “Titans Fitness”. This signifies strength, doggedness, and tenacity without using those actual words, and when people hear this, they naturally think about how strong the Titans are.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers’ mind and in the gym and fitness business, you understand that the mind is where it all starts. Your business name should aim to stop a customer in their tracks and give extra thoughts on your product among your wave of competitors. Some tips for creating a memorable name would be:
- Use rhythmic pronunciation or alliteration (Metal Muscles)
- Try using a word that wouldn’t be relevant when out of context (Abs Movement. Abs wouldn’t make much sense in any other context, but Abs is an important part of most exercises)
- Keep it short and straightforward.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable gym and fitness business names could be:
- Dynamo Fitness
- Kardio Work
- Ricochet Fitness
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, Peter names his business Premium Fitness and finds out it’s already taken. Because he’s already decided this is what he’ll name his business, he tries to opt for similar sounding names like Prefit or Pfitness.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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