How to name a ‘Gym and Fitness’ Business? People visit gyms and fitness centers to stay in good shape. Exercising regularly helps people stay active and lead a productive and healthy life. For a long time, gymnasiums and fitness clubs have been training grounds for both men and women wish to shed weight, boost self-confidence, reduce anxiety and stress and prevent cognitive decline.
In the recent past, people have become prone to obesity and related disorders due to lifestyle changes. For the youth, building muscles and six-packs has become a quite a craze, thanks to the movies. Therefore, more people are heading to gyms and fitness centers these days.
Fitness FirstIt is the world’s largest privately held health and fitness group. The name suggests that fitness should be a priority for everyone, irrespective of age and gender and must not be overlooked. It was founded in UK in 1993 and now serves 17 countries with more than 360 fitness centers. |
Anytime FitnessAs the name indicates, it is a 24-hour gym and fitness center. The name reminds members that they have the luxury to hit the gym anytime they like. Besides its presence in all US states, the gym is located in more than 15 countries across the globe with over 2 million members. |
GoodLife FitnessThe name suggests that improving your fitness and health can lead to a good and productive life. The fitness center is based in Canada with more than 300 locations. |
Curves InternationalIt is an international health and fitness franchise, which is also known as Curves Fitness or Curves for Women. The name appeals to women who aspire to get in shape with a curvy body. |
Demographics and Interests
Most of you might have a typical image in your head of an individual who visits a fitness center regularly – a young, athletic, guy or girl wearing matching shirt, sweatpants and headband with a water bottle in their hand. However, things have changed considerably.
There has been a significant change in membership demographics. In the past, member age was used to be mostly between 18 and 35 year old. Nowadays, more people over the age of 50 are seeking various exercise options that a fitness center or gym offers. Moreover, teens and kids are tagging along with adults, which is increasing gym membership. For many gym members, the convenience of a travel route with easier access and least traffic is preferable than a more economical gym.
Naming Considerations
Naming a gym and fitness business requires some creativity and out-of-the-box thinking. Here are some tips to get you started:
- Your business name can be based on the different services you provide such as personal training, yoga, heavy lifting or Pilates. This will give members some idea regarding what they can expect by joining your gym.
- Pay attention to the type of words your target audience members use to describe their goals, interests and themselves. For instance, a long-standing and popular fitness company called LivingWell Lady, is geared toward women between the ages of 25 and 45, who would like to stay fit while juggling professional and family responsibilities.
- Another idea is to come up with a catchy name that is easy to pronounce or a name that makes you stand out from the competition. For example, you can use the word proactive; it indicates the importance of taking a proactive approach with respect to your fitness and health.
Therefore, when naming your gym and fitness business, do not leave your clientele guessing. The name of your business must tell something regarding what you do; it should succinctly represent or define the essence of the business and appeal to your prospective members.