Gym and Fitness Business Name Generator

Generate names for your gym and fitness business below.

Create a Professional website for free!

Wix is the leading site builder for first timers and professionals.
Get started now to receive a FREE Domain Name.

Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your gym and fitness business

Hi, I’m your branding expert, and I will be putting you through the steps you need to name your gym and fitness business. Below, I have twenty business names I generated using this process, and I will be showing you how you can also create your high-quality gym and fitness business names. To begin, try our gym and fitness business name generator above and then scroll below to find the first step in the naming process.

  1. Muscle Monsters
  2. Gym Hero
  3. Kardio Work
  4. Guardian Gym
  5. DevMuscles
  6. Fit and Lift Gym Center
  7. The Fitness Pack
  8. Dynamo Fitness
  9. Alpha Muscle Center
  10. Premium Fitness
  1. The Workout Zone
  2. Platinum Fitness
  3. The Sweat Arena
  4. Muscle Magic
  5. Gym Palace
  6. Metal Muscles
  7. Corenergy
  8. Max Fitness
  9. BodyWorks
  10. Premium Body

Create a unique business name with our Business Name Generator!

Four steps to naming your gym and fitness business

This four-step process will assist and guide you in naming your gym and fitness business. I’m creating a name for a gym and fitness business which represents strength, wellness, and power. Here are the steps I took to create these names:

Gym Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In naming, I used words like Premium, Alpha, and Metal to denote top quality, strength, and power which are all key to a gym and fitness company. The goal here is to think of the words you want people to think about when they hear your business name.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Muscle Monsters

Gym Hero

Kardio Work

Guardian Gym

DevMuscles

Fit and Lift Gym Center

The Fitness Pack

Dynamo Fitness

Alpha Muscle Center

Premium Fitness

The Workout Zone

Platinum Fitness

The Sweat Arena

Muscle Magic

Gym Palace

Metal Muscles

Corenergy

Max Fitness

BodyWorks

Premium Body

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Premium Fitness

Corenergy

Alpha Muscle Center

Dynamo Fitness

 

Removed Ideas:

Muscle Monsters

Gym Hero

Kardio Work

Guardian Gym

DevMuscles

Fit and Lift Gym Center

The Fitness Pack

The Workout Zone

Platinum Fitness

The Sweat Arena

Muscle Magic

Gym Palace

Metal Muscles

Max Fitness

BodyWorks

Premium Body

Create a unique business name with our Business Name Generator!

#3) Get some feedback

Now you should be left with a smaller list of about 3 to 5 names that would be awesome for a gym and fitness business, and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid input from family and friends, they are more inclined to praise all your ideas, and they won’t examine the ideas critically.

Ensure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With your customers’ feedback, you can now ask yourself if the name projects exactly what you would want your brand to represent.

My customer feedback:

Premium Fitness

This speaks about high quality and standard.

Corenergy

This sounds like a strengthened center or core of the body.

Alpha Muscle Center

Alpha brings to mind power and authority.

Dynamo Fitness

This sounds like an extreme burst of energy.

#4) Check It’s available

At this point, it’s good to have at least three gym and fitness business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To assist you in brainstorming potential business names, let’s take a look at three successful gym and fitness businesses and break down what their names entail and how it represents and presents their brand to potential customers and their target audience.

Temple Fitness Gym logo

Original Temple Gym combines words that denote quality and sacredness. Using Original represents the fact they are providing quality service, and using Temple signifies a form of sanctity and respect for the body.

Firehouse Fitness Logo

Firehouse Fitness signifies an explosive form of strength and power. It is easy to remember and straightforward. Including “house” also means a physical structure of some sort.

Titan Fitness Logo

Titans Fitness conveys an image of titans, which are historical people known for their strength and power. It represents a form of masculinity and strength, but it could also mean a force to reckon with.

Premium names to kickstart your business

Created by branding experts and professional designers.

View More Premium Names from .Domainify

5 Tips for naming your gym and fitness business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time, knowing what names to avoid, and why and understanding why and how your competitors’ business name works for them will help you in forming your business names. When analyzing competitors, think about the following:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how businesses in my field are naming themselves?
  • What names to avoid and why
  • Who is the best in my field? Why does their name present the brand and how can I create a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is trying to fit in all words that describe their business. A more effective business name should convey to customers your businesses and product values at a deeper level. Try naming your business in a way that it has a story behind it.

Let’s take for example a real gym and fitness business name “Titans Fitness”. This signifies strength, doggedness, and tenacity without using those actual words, and when people hear this, they naturally think about how strong the Titans are.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers’ mind and in the gym and fitness business, you understand that the mind is where it all starts. Your business name should aim to stop a customer in their tracks and give extra thoughts on your product among your wave of competitors. Some tips for creating a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Metal Muscles)
  • Try using a word that wouldn’t be relevant when out of context (Abs Movement. Abs wouldn’t make much sense in any other context, but Abs is an important part of most exercises)
  • Keep it short and straightforward.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable gym and fitness business names could be:

  • Dynamo Fitness
  • Kardio Work
  • Ricochet Fitness

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, Peter names his business Premium Fitness and finds out it’s already taken. Because he’s already decided this is what he’ll name his business, he tries to opt for similar sounding names like Prefit or Pfitness.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Our Business Name Guides

Related: Personal Trainer Business Names

Related: Physiotherapy Business Names

Related: Health Business Names

Fitness business name ideas

Here’s the ultimate list of Fitness related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to fitness.

Create a unique business name with our Business Name Generator!

Trending Words

Here are the top trending words used in fitness company names.

24 Hour

Anytime

Center

Club

Core

Crunch

Defined

Exercise

Fit

Gym

Health

Invictus

Jazzercise

Planet

Training

Don’t forget to give our fitness company name generator a try!

Share your business name ideas
avatar
  Subscribe  
Notify of
Abby
Abby
Reply

Souls Fitness EduCenter