Event Company Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your event business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your event company. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our event business name generator above and then scroll below to find the first step in the naming process.
- The Event Fairy
- Galas and Casual
- Step by Step Corporate
- Eventima
- The Party Master
- Elevated Events
- Masterful Planning
- Happy Guests
- Capture the Moment
- Magic Time
- All Event Essentials
- A Wedding to Remember
- Masterplan Agency
- VIP Events
- Fabulous Party
- We Make It Happen
- Big Day Planners
- Dream Events
- Fantasy Studio
- Evident Excellence
Create a unique business name with our Business Name Generator!
Four steps to naming your event business
This four-step process will help you name your event business. In this example, I’m creating a name for an event business that conveys speed, personalization, an array of services and sufficient experience. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like magic, celebration, elevated VIP, happy, moment and masterful. These words speak of something sophisticated and unique, a once in a lifetime event. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great event company names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys knowledge and experience, while it’s also a bit whimsical and fun.
This name conveys sophistication, which makes it great for corporate and VIP event companies.
This name conveys a niche and it immediately tells potential clients what the agency is all about.
This name conveys fun and appealing services, while also maintaining the experience and the knowledge of the team members.
#4) Check It’s available
At this point, it’s good to have at least three great event company names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
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Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful event companies and break down why and how they’ve chosen to name their business and why it works for them.
Quintessentially Events adopts a more exquisite approach towards name selection. The first word in the name isn’t the simplest one out there and the choice is intentional. It speaks of something exclusive, a service that’s not the average in the field.
Story is a company that operates under the slogan “Behind Every Event is a Great Story.” When the slogan is examined alongside the company’s title, the whole concept of the brand makes sense. This isn’t a straightforward industry name selection approach, which is why it works so well.
Beyond Certainty is an event management company that has a definitive and confident name. Clients want certainty when planning an event. They want to make sure (beyond certainty) that everything’s going to occur according to plan. This is precisely what the name communicates.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, relying on overused event words like plan, gala, meticulous, organizer and venue. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real event company named Fresh.
When examined literally and taken at face value, the name does not reveal a lot. If you try to analyze the title a bit deeper, however, you’ll learn a lot about the business. It takes an innovative approach towards event planning. It strives to offer something more creative, fresh and unique than the competition.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Gala Gals, VIP Vixen, Exquisite Elegance)
- Try using a word that wouldn’t be relevant when out of context (Vista is a company that organizes events across the globe, choosing some of the most exciting destinations out there)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable events business names could be:
- Profundia
- Galateia Events
- Triada Planners
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business True Events and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like EvenTrue, TrueVents or Trevents.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Create a unique business name with our Business Name Generator!
Create a unique business name with our Business Name Generator!
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