Bistro Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your bistro business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your bistro business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our bistro business name generator above and then scroll below to find the first step in the naming process.
- Under the Umbrella
- Homestyle Cuisine
- Food for Thought
- Sustenance
- Just Like Mom’s
- A Taste of France
- The Little Bistro
- Bistro Bites
- Common Chow
- Little Soup Shop
- Honeyland Bistro
- Pizza Patio
- Table for Two
- Tiny Kitchen
- The Bread Bar
- Pure & Fresh
- Eat Inn
- Qcafe
- Dine & Dash
- The Quastro
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Four steps to naming your bistro business
This four-step process will help you name your bistro business. In this example, I’m creating a name for a bistro business that conveys the good food and atmosphere that clients can look forward to sampling once they get there. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Pure”, “Fresh”, “Homestyle” and “Taste”. You can see that while these words can be related to a bistro, they also suggest the kind of experience that you can expect if you choose to eat here. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas
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#3) Get some feedback
You’ll now have a list of 3-6 great bistro business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name suggests a speedy service that allows you to order, eat, and leave without wasting any time. It sounds ideal for anyone who is a little short of time but still wants to eat well.
This name brings to mind a cozy, friendly establishment. It sounds like a family-fun binsess that looks after its loyal customers.
This name tells us exactly what their speciality is, and also hints at a small, welcoming environment. It sounds like a business that ther owners are happy to keep modestly-sized in order to maintain the quality.
This name conveys the idea of a romantic place to eat. It sounds like the ideal bistro for a couple to eat togwether and chat in a relaxed environment.
#4) Check It’s available
At this point, it’s good to have at least three great bistro business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful bistro businesses and break down why and how they’ve chosen to name their business and why it works for them.
Family Bistro sounds like an eatery that is built on the foundations of strong family values. You would expect friendly service here and to be made to feel at home as soon as you go through the door.
Pineapple Bistro & Bar gives the impression of a fresh, inviting bistro. You would imagine that it serves fresh, natural food that makes you feel good about looking forward to the rest of the day.
Memento Bar and Bistro conjures up the idea of a highly memorable place to dine. It sounds classy and also like the sort of bistro where you will have a great time.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused bistro terms like petite, food, or city. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real bistro business named “Family Bistro”.
This is a very simple name that lets us know right away that it is family-owned and probably run by family members too. This immediately brings to mind the idea of home-cooked food and a warm, welcoming environment that feels like a home from home.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Pizza Patio, Dine & Dash)
- Try using a word that wouldn’t be relevant when out of context (France – this brings to mind the image of a classy, traditional bistro in Paris serving wonderful French food)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable bistro business names could be:
- Um Bistro
- Bistrito
- Dana Bistro
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Busy Bistro and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like BusierBistro, BistroBusy, or BusyAsBistro.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Bistro Business Name Generator
Other Business Name Guides
Related: Pizza Business Names
Related: How to Start a Restaurant
Related: How To Open A Bar
Words Bistro often describes
(“bistro ______”)
You can use these words to create bistro business names like ‘The Bistro Patio’ and ‘Bistro In the Park’.
Bistro Adjectives
You can use an adjective in your business name to create a business name like ‘The French Bistro‘ or ‘The Chic Bistro‘.
How Bistro is often described
(“______ bistro”)
Example bistro names using these related descriptive words ‘The Little Bistro’ and ‘The Rustic Bistro’.
Bistro Verbs
You can use a verb in your bistro business name to create business names like ‘A Bistro Serving‘ or ‘The Open Bistro‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new bistro company names.
Bistro in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (popina).
French: noun (le bistro).
Italian: noun (il bistro).
Spanish: noun (el pequeño restaurante).
Gastronomique, Bread & Cheese Bistro, 3 Generations Bistro