Clothing & Fashion Brand Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your clothing & fashion brand

Creating a successful clothing and fashion brand takes more than intense marketing. You need a great name that your customers can identify with. The problem is, finding that perfect name is not easy. But you need not worry, I am going to guide you through four steps I use to create amazing names for businesses like yours.

To make this guide easy to follow, I have provided below 20 clothing and fashion brand name ideas and I will be showing you exactly how I came up with them.

But first, try our clothing & fashion brand name generator before following along with the tutorial.

  1. Hourglass Jeans
  2. Clover Clothing Co.
  3. Runway Lingerie
  4. Porcelain Apparel
  5. Forester Flannels
  6. Finer Threads
  7. Lil’ Boss Jean Co.
  8. Wicked Stitch
  9. Modern Mode
  10. Tanked Up Co.
  1. Infinity Sportswear
  2. Adventure Apparel Co.
  3. Redwood Casualwear
  4. Bewitched Boutique
  5. Lovely Lady Clothing
  6. Teen Tops
  7. Golden Elegance
  8. South City Streetwear
  9. Clothina
  10. Attire Allure

Create a unique business name with our Business Name Generator!

Four steps to naming your clothing & fashion brand

This four-step process will help you name your clothing and fashion brand. In this example, I’m creating a name for a clothing and fashion brand that conveys style and elegance. Here’s each step I took in crafting these business names.

Clothing & Fashion Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Runway”, “Elegance”, “Teen” and “Allure”.  Any customer who sees a name with these words can associate them with fashion products that are alluring, elegant and fit for the Runway.  Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Hourglass Jeans

Clover Clothing Co.

Runway Lingerie

Porcelain Apparel

Forester Flannels

Finer Threads

Lil’ Boss Jean Co.

Wicked Stitch

Modern Mode

Tanked Up Co.

Infinity Sportswear

Adventure Apparel Co.

Redwood Casualwear

Bewitched Boutique

Lovely Lady Clothing

Teen Tops

Golden Elegance

South City Streetwear


Attire Allure

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Golden Elegance

Teen Tops

Runway Lingerie

Modern Mode


Removed Ideas:

Hourglass Jeans

Clover Clothing Co.

Porcelain Apparel

Forester Flannels

Finer Threads

Lil’ Boss Jean Co.

Wicked Stitch

Tanked Up Co.

Infinity Sportswear

Adventure Apparel Co.

Redwood Casualwear

Bewitched Boutique

Lovely Lady Clothing

South City Streetwear


Attire Allure

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great clothing and fashion brand names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Golden Elegance

This name conveys a premium fashion brand that is not only stylish but also elegant.

Teen Tops

The words rhyme making the name memorable.

Runway Lingerie

Customers will associate this brand with Runway worthy fashion products.

Modern Mode

The name is not only memorable but also gives assurance that you will be getting something modern and stylish.

#4) Check It’s available

At this point, it’s good to have at least three great clothing & fashion brand names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful clothing businesses and break down why and how they’ve chosen to name their business and why it works for them.


‘As Seen on Screen,’ is a digital marketplace for millennials. Their name, as well as their selling strategy, is heavily targeted towards this age group. Even the use of an acronym is synonymous with the generation they are targeting: think YOLO, FOMO, LMAO, etc.

Vans Logo

A name synonymous with skateboarding, the brand has been able to carve out a unique niche for their style of shoes. The name is simple, instantly recognisable and easy to remember – an ideal combination.

Forever 21 Logo

Forever 21
The proverbial youth. This name speaks to a plethora of customers who want to stay looking youthful and stylish. By engaging their vanity, Forever 21 has created an appealing name.

5 Tips for naming your clothing & fashion brand

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused fashion terms like stylish , vogue or chic. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real clothing brand named “Forever 21”. To most people, this is merely another fashion brand.  At a deeper level though, this brand assures its customers that the products they sell will make them look or remain younger.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Teen Tops, Modern Mode)
  • Try using a word that wouldn’t be relevant when out of context (Modi Collections -Modi as in Modish which is a synonym for stylish or fashionable)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable clothing & fashion brand names could be:

  • Nomo Boutique
  • Alomo Clothing
  • Nivena Apparel

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Contemporary Apparel and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like ApparelContempo, ContempoApparel or Contemporel.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in Clothing Brand names.




































Don’t forget to use our Clothing Brand Name Generator

How Clothing is often described

(“______ Clothing”)

Example Clothing label names using these related descriptive words ‘TrueShield Protective Outwear’ and ‘The Civilian – Urban Clothing’.





















Clothing Verbs

You can use a verb in your Clothing Label name to create business names like ‘WearMe Fashion‘ or ‘Supply & Stitch Outfitters ‘.
















Clothing in Foreign Languages

Consider using foreign words in your business name to give the impression of an international or exotic brand.

Latin: Indumentis

French: Vêtements

Italian: Capi di abbigliamento

Spanish: Ropa

Don’t forget to give our Clothing company name generator a try!

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1 year ago

i m goinng to start apparal sourcing business , i required a good name for our company

1 year ago


1 year ago


Lena Jones
Lena Jones
11 months ago

Le Fashionista, Haute Culture, JeanZ

Dominic Greaves
Dominic Greaves
4 months ago

Zen G Label, Denimonde, Balliana