Clothing & Fashion Brand Name Generator

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

• What business or product values are they conveying in their business name? How does that work for them?
• Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
• Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused fashion terms like stylish , vogue or chic. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real clothing brand named “Forever 21”. To most people, this is merely another fashion brand.  At a deeper level though, this brand assures its customers that the products they sell will make them look or remain younger.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

• Use rhythmic pronunciation or alliteration (Teen Tops, Modern Mode)
• Try using a word that wouldn’t be relevant when out of context (Modi Collections -Modi as in Modish which is a synonym for stylish or fashionable)
• Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable clothing & fashion brand names could be:

• Nomo Boutique
• Alomo Clothing
• Nivena Apparel

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Contemporary Apparel and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like ApparelContempo, ContempoApparel or Contemporel.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.