TopshopA simple, yet highly effective naming strategy. Not only does the word ‘top’ represent that they are the best, but it also rhymes with shop. |
American EagleA patriotic name that would evoke pleasant feelings towards the company. |
Johnny CupcakesA bizarre name for a clothing company. It’s uniqueness and randomness has created a cult following for its clothes and bakery themed stores. |
10TreeA clothing label with a mission to plant ten trees for each item sold, their name is literal while also catchy and unique. |
WranglerTo be a wrangler is to wrangle cattle. This brand symbolises strong American roots and working class quality. |
GuessA mysterious and almost sexy name. Guess is simple, highly memorable and effective at selling a feeling. |
ASOS‘As Seen on Screen,’ is a digital marketplace for millennials. Their name, as well as their selling strategy, is heavily targeted towards this age group. Even the use of an acronym is synonymous with the generation they are targeting: think YOLO, FOMO, LMAO, etc. |
VansA name synonymous with skateboarding, the brand has been able to carve out a unique niche for their style of shoes. The name is simple, instantly recognisable and easy to remember – an ideal combination. |
Urban OutfittersA very generic name. It explains precisely what the brand has to offer. It is appealing in its obviousness. |
Forever 21The proverbial youth. This name speaks to a plethora of customers who want to stay looking youthful and stylish. By engaging their vanity, Forever 21 has created an appealing name. |
GAPThis reference to the 1960’s phrase ‘generation gap’ spoke sincerely to customers and propelled the company into the spotlight. |
Marketing Strategy & Useful
Advertising Terminology
There are millions of different clothing labels peddling hundreds of millions of styles and products to billions of people. A few ‘buzzwords,’ however, still stand out.
Classic, effortless, timeless, on trend, hot, beautiful, stunning, gorgeous, in season, exclusive, trendy, sleek, simple, essential, in style, latest, edgy, essential, must-have, flattering, glamorous, form-fitting
Clientele & Interests
The apparel industry touches the lives of every single human on the planet – we all ‘need’ clothes. However, the plethora of brands and clothing styles speak far more to our desire for social proof and our need to display our unique preferences and tastes. Apparel and accessories show a plenitude of information about the wearer. Companies exploit this desire to stand out by creating a never ending stream of styles and accessories.
Trends, fashion, style, in-season, designer labels, exclusive brands, limited editions, tailored, celebrities, models, style stars, style inspiration, fashion bloggers
Don’t forget to use our Clothing Brand Name Generator
How Clothing is often described
(“______ Clothing”)
Example Clothing label names using these related descriptive words ‘TrueShield Protective Outwear’ and ‘The Civilian – Urban Clothing’.
Our Business Name Guides
Related: Retail Shop Names
Related: Beachwear Business Names
Related: Handmade Business Names
Clothing Verbs
You can use a verb in your Clothing Label name to create business names like ‘WearMe Fashion‘ or ‘Supply & Stitch Outfitters ‘.
Clothing in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Indumentis
French: Vêtements
Italian: Capi di abbigliamento
Spanish: Ropa