Random Business Name Generator
Generate names for your business below.
How to name your business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our random business name generator above and then scroll below to find the first step in the naming process.
- Eco Focus
- Innovation Arch
- Strat Security
- Inspire Fitness Co
- Candor Corp
- Cogent Data
- Epic Adventure Inc
- Sanguine Skincare
- Vortex Solar
- Admire Arts
- Bravura Inc
- Bonefete Fun
- Moxie Marketing
- Zeal Wheels
- Obelus Concepts
- Quad Goals
- Erudite Learning
- Cipher Publishing
- Flux Water Gear
- Lambent Illumination
Create a unique business name with our Business Name Generator!
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Focus”, “Inspire”, “Flux” and “Innovation”, you can see that there are some positive aspects portrayed in the name that represent the ability to be flexible, provide complete attention and even motivate customers. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Cogent is a word that presents the idea that data will be clear and easy for customers to understand.
This name gives customers a sense that whatever the task or product is that they get from the company, it will be completed with a high level of skill.
This is a name that could work well for a chain of party stores, or really any kind of business that includes fun. It’s a play on the words “bonafide” and “fete,” which means “party”.
This name sounds cool, and it presents the idea of math concepts. The term “Obelus” refers to a plus sign, so this can be a good name to use for something like an accounting business.
#4) Check It’s available
At this point, it’s good to have at least three great business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful businesses and break down why and how they’ve chosen to name their business and why it works for them.
Amazon is a well known corporation with an extremely simple name. It can be seen as exotic, but it’s still short enough that customers can easily remember it, type it in and return to the site whenever they need to.
AT&T takes the wordy concept “American Telephone and Telegraph” and makes it easier for customers to remember. For companies with more complicated concepts or just larger words, finding efficient ways to shorten the name can be a great way to avoid putting customers off.
Ford is a business based on a name, which can word well in certain situations. If the product is something on the forefront of advancement, it can end up making your name rather popular. However, it may not do the same for companies that are more in the middling range.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused business terms related to their specific kind of business. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real business named “Kroger”.
In the cases of corporations that handle things like grocery stores, people often want to feel like they’re buying locally even if they aren’t. Using an actual name, such as Bernard Kroger, the creator of the chain, can allow shoppers to feel like they are buying from a person rather than a corporation.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Candor Corp, Zeal Wheels)
- Try using a word that wouldn’t be relevant when out of context (Obelus Concepts – Obelus is another word for the plus sign, which works exclusively with math-related businesses.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable business names could be:
- Unalome Inc
- Dovo Corp
- Naduma Co
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Monster Marketing and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like MonstMarketing, MarketMonster or MonstrMarketing.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.