Blogilatesstarted by Cassey Ho, Blogilates is a YouTube workout channel. The name is derived from Cassey’s expertise in pilates and the term blog. |
Best Lifea membership program started by personal trainer Bob Greene, this one promises followers to change their appearance and their life. Personalized diet plans are made available to address the specific needs of customers. |
Fun, Fly and Fitthe personal training program is created by guru Mark Jenkins – a fitness expert who has worked with Beyonce, Missy Elliot and various other celebrities. The particular brand targets children and aims to get them exercising more often. |
Beyond Fit Momthis is a web-based platform created by a personal trainer whose main clientele consists of moms interested in getting their shape back after giving birth. |
Body Positive YogaAmber Karnes brings the body positive philosophy in her personal brand. The aim of the brand is to make yoga poses and exercise approachable and suitable for everyone interested in getting healthier/fitter. |
Jillian Michaelsa personal trainer who doesn’t really have to work on the development of a brand other than her name. Michaels became popular as one of the personal trainers on the TV show The Biggest Loser. Eventually, she launched a wide array of exercise programs, a website and active wear carrying her name. |
Marketing Strategy & Useful
Advertising Terminology
A marketing and branding strategy for personal trainers puts emphasis on the uniqueness of the methodology and the results that clients could potentially expect after partnering up with the respective personal trainer.
The best branding approach focuses on the name of the personal trainer. Such a strategy builds authority and recognition. Personal trainers typically work on their own, which is why getting their names to be recognized is so important.
Good personal training branding strategies also highlight certification or a style/exercise approach the respective professional specializes in.
Some marketing terms in the field include muscle building, consistent results, weight loss, fitness, health, personal transformation, approachable, personalized, flexible, fat loss, comprehensive, personal fitness plan.
Clientele & Interests
The clientele of personal trainers consists of both men and women. These individuals are health-conscious and they’ve made a decision to change their life. in order to become fitter, these people are choosing professional assistance in the gym.
The clients of personal trainers are typically interested in healthy living, activity, proper nutrition and overcoming health problems linked to a sedentary lifestyle or obesity.
Some personal trainers work with individuals interested in a particular exercise opportunity (yoga, HIIT, pilates, tabata, etc.). Others create personalized programs for the needs of their clients. The clientele is usually middle class or more affluent because the services of personal trainers are more expensive than just going to the gym or attending a group class.
Industry Related Words