How to name your personal trainer business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your personal trainer business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our personal trainer business name generator above and then scroll below to find the first step in the naming process.
- Fit for the Future
- Personal Power
- Your Strength Service
- Get Me Healthy
- No More Shoddy Body
- My Gymspiration
- No Body Better
- The Fitness Folk
- Shape My Life
- Physique Freaks
- Coaching n’ Coaxing
- The Encouragement Expert
- The Extra Mile Together
- More Muscle
- Build Me Up Buddy
- Your Gym Trimmer
- Fitness Friends
- Time to Train
- Your Body Made Better
- Personal Physiques
Four steps to naming your personal trainer business
This four-step process will help you name your personal trainer business. In this example, I’m creating a name for a personal trainer business that conveys the help and inspiration that this sort of person has to give to their clients. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Fit”, “Body”, “Healthy” and “Physique”. You can see that while these words can be related to a personal trainer, they also suggest that you can expect to focus on building a better future when you use this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our gym and fitness business name generator or or just our general business name generator.
Here are my name ideas after brainstorming:
- Fit for the Future
- Personal Power
- Your Strength Service
- Get Me Healthy
- No More Shoddy Body
- My Gymspiration
- No Body Better
- The Fitness Folk
- Shape My Life
- Physique Freaks
- Coaching n’ Coaxing
- The Encouragement Expert
- The Extra Mile Together
- More Muscle
- Build Me Up Buddy
- Your Gym Trimmer
- Fitness Friends
- Time to Train
- Your Body Made Better
- Personal Physiques
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Fit for the Future
- Shape My Life
- The Encouragement Expert
- Build Me Up Buddy
Removed Ideas:
- Personal Power
- Your Strength Service
- Get Me Healthy
- No More Shoddy Body
- My Gymspiration
- No Body Better
- The Fitness Folk
- Physique Freaks
- Coaching n’ Coaxing
- The Extra Mile Together
- More Muscle
- Your Gym Trimmer
- Fitness Friends
- Time to Train
- Your Body Made Better
- Personal Physiques
#3) Get some feedback
You’ll now have a list of 3-6 great personal trainer business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Fit for the Future
This name conveys the idea of a trainer that helps people to face up to a better, healthier life.
Shape My Life
This name is all about trusting the business to put their client’s overall, long-term interests first.
The Encouragement Expert
This name sounds like it is the right sort of business for someone who perhaps struggles to get motivated enough to work out.
Build Me Up Buddy
This name suggests a friendly but effective approach to building up a stronger body.
#4) Check It’s available
At this point, it’s good to have at least three great personal trainer business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful personal trainer businesses and break down why and how they’ve chosen to name their business and why it works for them.
Fun, Fly and Fit
This is a personal training program is created by guru Mark Jenkins – a fitness expert who has worked with Beyonce, Missy Elliot, and various other celebrities. The particular brand targets children and aims to get them exercising more often. The name conveys a more fun and interactive focused type of fitness training and is catchy through the alliteration of the letter F.
Jillian Michaels
One of Americans’ most well-known personal trainers and Fitness Icons, Jillian quickly became a household name through her appearance on the TV show The Biggest Loser. She’s leveraged her popularity and translated her name into a business and brand.
Beyond Fit Mom
This business name appeals directly to the target audience of mothers and perfectly explains what type of personal training you can expect from the business. It’s short, relevant, and memorable.
5 Tips for naming your personal trainer business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused personal trainer terms like trainer or gym. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real honey business named “Ultimate Performance”.
Literally, this name conveys you’re going to get a trainer who helps you to go the extra mile in terms of your own performance. It is also suggested that the trainer delivers excellent performance too.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Personal Power, Fitness Folk)
- Try using a word that wouldn’t be relevant when out of context (Muscle – this works well for letting people imagine the results of working out while also giving the idea of a powerful service)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable personal trainer business names could be:
- GymYou
- HupHup Training
- Fitmuch
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Personal Fitness and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like PersFitness, FitnessPersonal, or PeopleFitness.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Personal trainer business name ideas
Here’s the ultimate list of training-related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to training.
Trending Words
Here are the top trending words used in Personal Trainer Business names.
- Acceleration
- Active
- Basement
- Body
- Burn
- Crave
- Custom
- Effect
- Enhancement
- Extreme
- Fight
- Fit
- Fitness
- Group
- Hot
- Legendary
- Mind
- Motion
- Perfect
- Pro
- Results
- Soul
- Transform
- Ultimate
- Vision
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Personal Trainer company names.
- AthleFit (Athletic + Fit)
- UltiBody (Ultimate + Body)
- SoulVision
- FightingFit
- MindMotion
- ProFit
- ActiSlim
- AcceliFitness
Personal Trainer in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Personalis Instructus
French: Entraîneur Personnel
Spanish: Entrenador Personal
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