Sport Business Name Generator
Generate names for your sport business below.
How to name your sport business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your sport business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our sport business name generator above and then scroll below to find the first step in the naming process.
- Disrupt Sports
- Barrel Surfing
- Gear Up
- Surf Corner
- Reef Diving
- Pro Fight Store
- Holistic Sports
- SpArtan Fight Store
- Hat Trick
- Slam Dunk
- K.O. Equipment
- Nirvana Sport
- Showcase Gymnastics
- Right Hook Boxing
- Zeus Gym
Four steps to naming your sport business
This four-step process will help you name your sport business. In this example, I’m creating a name for a sport business that conveys the competitive, powerful and used by the best value of their product. Here’s each step I took in crafting these business names.
Click to View Infographic
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Pro”, “Sports”, “Fight” and “Equipment”, you can see that while these words can be related to sports, they also suggest that you can expect a professional, used by the best and reliable sort of sport equipment from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great sport business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a premium line of high-quality and diverse products.
This name conveys a product that is specialized for yoga practice.
This name conveys a product that helps in improving health and overall life balance in people.
This name conveys a line of products focused solely on boxing/martial arts.
#4) Check It’s available
At this point, it’s good to have at least three great sport business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful sport businesses and break down why and how they’ve chosen to name their business and why it works for them.
Everlast is a very sound and brandable name that totally hits the point in communicating what’s the company about. Durability, especially for budget buyers is essential when making a sports equipment purchase. This name clearly targets this niche of buyers.
Warrior Sports is extremely easy to remember since they use the word ‘warrior’ in the name that represents modern athletes. Athletes are also known as modern-day warriors, fighting to never give up and for the win. This brand appeals to those who see the sport in this light.
PEAK is a very sound and brandable name which hits the point when the topic is the sport. The goal of every athlete is to reach their peak and beyond and the name of this company literally communicates that.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused sport terms like speed, hard or winner. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real sport business named “Speedo”.
A simple name derived from an even simpler word. In sports, speed is one of the most desired traits of a good athlete. In some, like athletics and this brand’s target market, swimming, it is ALL that matters.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Airborne Athletics)
- Try using a word that wouldn’t be relevant when out of context (Barrel Surfing – Barrel is a storing container, but in surfing, barrel means a huge wave everyone is waiting for.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable sport names could be:
- Almosa Sports
- Pegarilo Equipment
- Tipoli Yoga
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Reef Diving and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Reefing, ReefDive or Reaf Diving.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.