Sport Business Name Generator

Generate names for your sport business below.

How To Name Your Sports Equipment Business

The top sporting brands that we come across every day showcase creative and engaging names that stick in consumers’ minds. Are you starting to get everything together to support your new venture into the sporting and athletics industry but just struggling to find that perfect name?

Well, you’ve come to the right place. This Sports Business Name Generator article has been created with you in mind. We’ll run you through all the necessary steps involved in the process and check out what makes a sports name successful.

While you read through this article, make sure to refer back to our sports name generator to apply everything you’ve learned. More specifically, you can use the sports name generator as soon as any ideas pop into your head!

Writer Ashley
by Matthew Walker

Branding Expert | Startup Specialist | Brand Strategist

Updated Oct 19, 2021

20 Names Ideas of Sports Business Name Generator

The sport name generator is designed to provide you with all the inspiration you need. For example, just take a look at 20 unique names that we found using the generator.

  1. SpartanGear
  2. PeakMotion
  3. ChampGear
  4. Adorned
  5. Sporter
  6. RapidSports
  7. ConquestAthletics
  8. ArenaSports
  9. CleatTech
  10. Vapor Sports
  1. EliteWave
  2. SpartanSticks
  3. RockMotion
  4. SkateBox
  5. PodiumPro
  6. SweatAll
  7. ParagonPitch
  8. Sportopedia
  9. America’s Pastime
  10. Stix

20 More Sports Business Name Generator

  1. REACT
  2. MetroSports
  3. Disrupt Sports
  4. Barrel Surfing
  5. Yogastic
  6. Gear Up
  7. Surf Corner
  8. Reef Diving
  9. Pro Fight Store
  10. Holistic Sports
  1. SpArtan Fight Store
  2. Hat Trick
  3. Slam Dunk
  4. K.O. Equipment
  5. Nirvana Sport
  6. Showcase Gymnastics
  7. boxify
  9. Right Hook Boxing
  10. Zeus Gym

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Best Real-world Sports Equipment Business Names

Alongside the sports name generator, we highly recommend that you conduct a competitor analysis of your industry. This term usually refers to a detailed examination of your competitor’s marketing and management strengths.

However, since this article is focused on securing your new business name today, we want to concentrate on the strategies company’s employ when choosing the right name.

Therefore, we’ve got you started by analyzing businesses from the Forbes Fab 40, a list of the world’s most valuable sports brands. We’ve also included some names we think stand out from other competitors. Here is the list:

  • Nike
  • Adidas
  • Puma
  • Under Armour
  • Reebok
  • Everlast
  • Warrior

Why Are These Sports Business Names Successful?

Let’s see what makes some of these names stand out and stick in your mind. You can find some great ideas from these companies that can inform your searches on our sports name generator

Nike Logo


Nike was founded as “Blue Ribbon Sports” in 1964 and has consistently outperformed its competitors. The company only rebranded to Nike in 1971. More importantly, they chose the name Nike because it refers to the Greek goddess of victory. Quite fitting for the most successful sports brand in the world!

Adidas Logo


Adidas is a multinational sports corporation that designs and manufactures apparel, footwear, and other accessories. The name actually originates from a shortened version of the founder’s name, Adolf “Adi” Dassler. His nickname “Adi” formed the first three letters and the last three letters are taken from the “Das” in Dassler.

Under Armour Logo

Under Armour

Under Armour has a very interesting origin story. Founder, Kevin Plank, began to develop an athletic undershirt in 1996 and he initially wanted to name the company “Heart”. This would refer to how sports players “wear their heart on their sleeve”.

The name “Under Armor” actually came to Plank when his brother mispronounced his next idea for the name “Body Armor”. Also, Plank decided to use the English spelling and add the “u” in “Armour” so he could get a toll-free phone number.

Reebok Logo


Reebok refers to the name of a grey rhebok, a type of antelope. Co-founder Joe Foster discovered the name in a South African dictionary he won at a young age.

Warrior Logo


Warrior is an American sports company that focuses on producing ice hockey and lacrosse equipment. More specifically, the name “warrior” evokes an image of modern athletes. Warrior presents modern-day athletes as warriors, fighting to win.

Everlast Logo


Everlast springs to mind reliable and durable Sports Equipment. Aimed at providing budget-priced equipment that everyone can afford, Everlast makes sure its name represents its products.

Be sure to try the sports business name generator to develop unique name ideas for your brand or product!

Commit To A Niche!

One of the most useful tips you can receive in the sports goods and equipment industry is not trying to please everyone. In essence, you need to commit to a brand identity that has a set target audience, and that can be difficult in your type of industry.

There’s no end to the number of different products needed for each sport. Whether it’s bats, helmets, and mitts for baseball customers or pads, gloves, and cleats for football clients, the choices may seem endless. On top of this, you have to define what your market is. Are you a sports shop, sportswear shop, or sports academy?

That’s why finding a business name that’s right for you depends on your ability to understand how your niche connects with prospective buyers.

What we’ve done in this section is provide some avenues you may want to look into. We hope that one of them fits with your niche and gives you more relevant business names.

Sports Shoe Names

Here, we’ve used our Sports business name generator to list a number of sports shoe business names. These names have been picked for those looking to expand their business in the future as the global sports footwear market is projected to reach $134.99 billion in 2028.

  • ActiWalk Footwear
  • Fresh Pair Choices
  • Footsmith Vibez
  • Thrill Kickers

Sportswear Names

Next, we’re going to look at some specific sportswear business names, an industry that is projected to hit $267.61 billion by 2028. See if any of these names we’ve found using the sport name generator reflect your business.

  • Flex Fiber Kits
  • The Kit People
  • Team Wear Makes The Dream Work
  • Pro Sport Trend

Sports Drink Names

Finally, let’s take a look at an even smaller niche, sports drink names. While this appears as a very small avenue in the industry it’s set to reach $36.35 by 2028.

  • Rage Booster
  • Blue Scream
  • Zap Nurse
  • Neon Quench

5-Tips For Creating Unique Sports Business Name Ideas

1. Use Social Media

Today, your marketing strategies are more than likely going to be affected by social media trends. Don’t get left behind! There is a wealth of knowledge available on social media platforms.

Firstly, join sports groups on Facebook or subreddits on Reddit to see what people are talking about that concerns sports products. Secondly, take a look at what some of the most trending topics are and extract keywords that speak to your brand. Finally, try some of these keywords in the sport name generator.

2. Get Creative

The best sports business names do not arrive overnight. Many companies take a long time and employ an army of staff members to find a name that resonates with their products. This means that in order to stand out you’re going to need to get creative. Here are a few ideas that should help boost your creativity:

  • Try acronyms
  • Use alliteration like “Spicy Sports Shoes”.
  • Use a thesaurus to find words you may not have thought were relevant.
  • Try looking at Greek or Roman mythology for names.

3. Brainstorm Geographical Names

If you’re stuck finding a name that stands out, you may want to try focusing on city nicknames. These names can make your company message more targeted and make for a catchy trademark. For example, “Sin City Soccer Supplies”, “Seattle’s Emeralds”, or “Windy Winter Sports”.

You can find more geographical ideas using the sports name generator.

4. Start A Blog

A great way to find inspiration is by writing down your thoughts and ideas in a sports blog. Customers love to know the story behind a company and that kind of transparency gains trust. So, begin to plan your blog, what you want to say, and how it fits with your brand identity.

5. Use The Sport Name Generator

Finally, we recommend at the end of our articles that you return to the sports name generator and try out what you’ve learned.

If you do come across a name that is perfect for you then that’s great news! We couldn’t be more excited for you. The next step is to check its availability by doing a quick Business Name Search and a Trademark check. We also provide everything you need to know about how to copyright a business name.

Frequently Asked Questions

We hope you enjoyed reading this article and wish you luck on the rest of your name-choosing journey. We know you can do it! Before you go, take a look at the most frequently asked questions about the sport name generator.

How Do I Name A Sports Business?

What Makes A Great Sports Business Name?

What Are Some Of The Best Sports Business Names?

Relevant name generators and articles

Related: Sportswear Brand Names

Related: How to Start a Sports Blog

Related: How to Copyright a Business Name

Related: How to Get a Business Name

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Lucia Lutz
Lucia Lutz
1 year ago

Athleticals, Kinetic Co, MoveAbility