Sport and Related Equipment Business Name Generator & Ideas

REI (Recreational Equipment Inc)

Acronyms are a fan favourite when naming a business. This three-letter acronym is catchy, short enough to remember easily and expands into a clear description of the products the company offers.

Athleta

A geographic reference. Patagonia has carved out a brand image that relates directly to this area.

Patagonia

One of the most famous and successful film production agencies in the world. Their company success, as well as name, are based on the same

New Balance

Balance is one of the top qualities for an athlete to have, while ‘new’ is a term bound with good vibes.

PEAK

A favourite term amongst athletes and sportspeople, it is laced with aspirational underpinnings as well as success.

Speedo

A simple name derived from an even simpler word. In sports, speed is one of the most desired traits of a good athlete. In some, like athletics and this brand’s target market, swimming, it is ALL that matters.

Everlast

Durability, especially for budget buyers is essential when making a sports equipment purchase. This name clearly targets this niche of buyers.

Warrior Sports

Athletes are also known as modern day warriors, fighting to never give up and for the win. This brand appeals to those who see sport in this light.

Airborne Athletics

A double ‘A’, the positive sports phrase of ‘airborne’ and the generic ‘athletics’ – this is a prime example of good naming elements coming together.

Lululemon

An interesting name choice that, unlike most sports companies, doesn’t link directly to the industry. The subsequent success of the brand proves that no name choice is wrong.

Marketing Strategy & Useful
Advertising Terminology

The purchase of a sporting good is usually at least, quite a large and important purchase. Most base this purchase off star-player sponsorship. Even those who seek out top equipment to play at a professional level fall into the ‘my favourite player wears…’ trap. Some essentials, such as quality, however are still non-negotiable.

Long-lasting, extreme, endurance, favoured by pros, top, high quality, performance, consistent, control, command, legendary, game-changing, competitive, powerful, used by the best.

Clientele & Interests

There are many different types of people who participate in sport. Some would like to be professional athletes, while others do it out of pure enjoyment. Still others feel an obligation to participate in some way due to social norms and pressures.

Video games, stadium tickets, event tickets, sport, television, recreational sport, club membership, gym membership, sports apparel, sports supplements, energy drinks, sports equipment, coaching, travel.

Industry Related Words

Shoes

socks

racket

ball

puck

bat

boots

shorts

shirt

jersey

pants

equipment

bag

bike

football

soccer

base jumping

paragliding

archery

badminton

tennis

table tennis

volleyball

basketball

netball

squash

baseball

cricket

gymnastics

dancing

skateboarding

extreme sports

snowboarding

sandboarding

longboarding

mountain biking

cycling

triathlon

triathlete

swimming

dodge ball

wakeboarding

surfing

snorkeling

athletics

yoga

pilates

aerobics

scuba diving

free diving

abseiling

BMX

judo

karate

wrestling

sumo

jujutsu

kickboxing

boxing

mixed martial arts

billiards

pool

darts

snooker

polo

horse racing

foosball

angling

ultimate Frisbee

sport stadiums

golf

golf course

athletics stadium

rugby

handball

curling

ice hockey

hockey

commonwealth games

fans

Nike

Adidas

Puma

Reebok

Wilson

Head

Giant

supplements

energy drinks.