Bootcamp Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your bootcamp

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your bootcamp. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our bootcamp name generator above and then scroll below to find the first step in the naming process.

  1. Camp Balance
  2. Body & Bones Fitness
  3. Camp Of Champions
  4. Courage & Crunches
  5. Framework Fitness
  6. Fitness Finesse
  7. Tactile Training
  8. Camp Aptitude
  9. Edge & Exercise
  10. Health & Harmony
  1. Sanguine Strength
  2. No Pain, No Pinnacle
  3. Peak Form Fitness
  4. Reboot Camp
  5. The Gain Train
  6. The Gift Of Lift
  7. Boost Or Bust
  8. Fire & Fitness
  9. Operation Recreate
  10. Grounded Growth

Create a unique business name with our Business Name Generator!

Four steps to naming your bootcamp

This four-step process will help you name your bootcamp. In this example, I’m creating a name for a bootcamp that conveys the kinds of results people aim for when they sign up. Here’s each step I took in crafting these business names.

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Fitness”, “Strength”, “Health” and “Gain”, you can see that these words are related to physical fitness, which is often a goal for bootcamp settings. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Camp Balance

Body & Bones Fitness

Camp Of Champions

Courage & Crunches

Framework Fitness

Fitness Finesse

Tactile Training

Camp Aptitude

Edge & Exercise

Health & Harmony

Sanguine Strength

No Pain, No Pinnacle

Peak Form Fitness

Reboot Camp

The Gain Train

The Gift Of Lift

Boost Or Bust

Fire & Fitness

Operation Recreate

Grounded Growth

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Framework Fitness

Peak Form Fitness

The Gain Train

Boost Or Bust

 

Removed Ideas:

Camp Balance

Body & Bones Fitness

Camp Of Champions

Courage & Crunches

Fitness Finesse

Tactile Training

Camp Aptitude

Edge & Exercise

Health & Harmony

Sanguine Strength

No Pain, No Pinnacle

Reboot Camp

The Gift Of Lift

Fire & Fitness

Operation Recreate

Grounded Growth

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great bootcamp names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Framework Fitness

This name suggests building a strong foundation for health.

Peak Form Fitness

This name conveys the physical goals someone might have when they sign up for a bootcamp.

The Gain Train

This name conveys the idea of unstoppable benefits.

Boost Or Bust

This name conveys the idea of giving it your all.

#4) Check It’s available

At this point, it’s good to have at least three great bootcamp names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful bootcamps and break down why and how they’ve chosen to name their business and why it works for them.

missfits-logo-bng

Camp MissFits is a name that appeals to women who have struggled with fitting in. It applies both to being a “misfit” and to reaching a healthier physical form, using the imagery of clothes fitting.

campgladiator-logo-bng

Camp Gladiator is a name that provokes the idea that those who attend the bootcamp will build up a physical strength akin to gladiators of the past. They also have a catchy name through a rhythmic pronunciation in the name: Camp Gladiator.

lvlupfit-logo-bng

Level Up Fitness is a name that applies to those who have an interest in video games. It also reminds us that progress is meant to be slow and steady. Consequently, the Bootcamp helps people to reach their goals one level at a time.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your bootcamp

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused bootcamp terms like marine, workout or athletic. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real bootcamp named “Camp Gladiator”.

This is a name that really portrays some great imagery. When potential customers think of the name, they may imagine themselves as gladiators going through the program.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Camp Caliber, Camp Gladiators)
  • Try using a word that wouldn’t be relevant when out of context (The Gain Train – “Gains” are something often associated with fitness.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable bootcamp business names could be:

  • Camp Tikali
  • Camp Yilaya
  • Camp Todalo

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Camp Champ and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like CamppChamp, CammpChamp or CampChaamp.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

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