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How to name your football business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your football business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our football business name generator above and then scroll below to find the first step in the naming process.

Football Frenzy
All the Goals
Touchdown Triumphs
Follow More Football
Score More Goals
Penalty Passions
One Yard At a Time
Nothing But Football
It’s the Ball That Matters
Kick Off Chaos
Ready for Goals
Kick Off Style
Soccer Sages
Football Matters to Us
Touchdown Trends
Gifted Goals
Soccer Scientists
Box to Box Football
The Football Philosophers
Football United

Four steps to naming your football business

This four-step process will help you name your football business. In this example, I’m creating a name for a football business that conveys the passion and excitement that this sport generates all over the world. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Goal”, “Score”, “Kick Off” and “Penalty”. You can see that while these words can be related to Football, they also help us to think about the enjoyment of watching a game. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Football Frenzy
All the Goals
Touchdown Triumphs
Follow More Football
Score More Goals
Penalty Passions
One Yard At a Time
Nothing But Football
It’s the Ball That Matters
Kick Off Chaos
Ready for Goals
Kick Off Style
Soccer Sages
Football Matters to Us
Touchdown Trends
Gifted Goals
Soccer Scientists
Box to Box Football
The Football Philosophers
Football United

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of names:

Is the name simple and easy to remember?
Is the name easy to read and say aloud?
Is the name different from competitors?
Does the name convey a relevant meaning?
Does the name avoid overused words or cliches?

My Shortlist:

Penalty Passions
Nothing But Football
It’s the Ball That Matters
Soccer Scientists

Removed Ideas:

Football Frenzy
All the Goals
Touchdown Triumphs
Follow More Football
Score More Goals
One Yard At a Time
Kick Off Chaos
Ready for Goals
Kick Off Style
Soccer Sages
Football Matters to Us
Touchdown Trends
Gifted Goals
Box to Box Football
The Football Philosophers
Football United

#3) Get some feedback

You’ll now have a list of 3-6 great football business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

What first comes to mind when you first hear the name?
How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Penalty Passions

This name recreates the drama and tension of some of the most exciting moments in football. It lets customers see that the people behind the business love sports just as much as they do.

Nothing But Football

This name conveys the idea that they focus on one thing alone; football. You won’t expect them to be experts in anything but the game that they love and are dedicated to.

It’s the Ball That Matters

This name is all about showing how important the game of football is to this business. They know how important it is to their customers as well, and this shared passion is what brings them together.

Soccer Scientists

This name lets us imagine people who are very serious about the game and want to share their knowledge. It sounds like the sort of football business where every little thing is analysed and discussed in great detail.

#4) Check It’s available

At this point, it’s good to have at least three great football business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful football businesses and break down why and how they’ve chosen to name their business and why it works for them.

Footy Addicts shows us that these people are as immersed in the sport as we are. The use of the word footy instead of football makes it sound a bit more relaxed and approachable as well.

The Football Factory is a business name that suggests a professional, high-volume approach. It isn’t as informal as some other rival names but it does suggest that this is somewhere you can head to when you want to find exactly what you need without any unnecessary fuss.

We Are Football is a business that lets you know right away that they are interested in just one sport. Their name is straight to the point and suggests that this is the only place that you need to go to if you want something related to football.

5 Tips for naming your football business

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:

What business or product values are they conveying in their business name? How does that work for them?
Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused football terms like fans or supporters. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real football business named “Footy Addicts”.

This name shows right away that this is more than just a business for them. They love the game and they are keen to help others to enjoy it just as much as they do. You would expect these people to be highly knowledgeable and passionate about football.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

Use rhythmic pronunciation or alliteration (Penalty Passions, Soccer Scientists)
Try using a word that wouldn’t be relevant when out of context (Goal – this is a good word to use as it means both the act of scoring and someone’s personal ambitions)
Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable football business names could be:

Futboling
Zaz Soccer
FooFooFootball

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Totally Football and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like TotalFootball, FootballTotally, or TotallyBall.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.