Sportswear Business Name Generator
Generate names for your sportswear business below.
How to name your sportswear business
Give our sportswear business name generator a try above, below you’ll find our sportswear company name ideas, trending words, tips for naming your sportswear business, related words, adjectives, nouns, combined words and foreign words for sportswear. All of this to help you brainstorm the best name for your sportswear business.
- Champion Sports
- Acorn Sportswear
- Sportswear Premier
- First Place Active Wear
- Sportswear Industries
- Sportswear Studio
- Tiger Sportswear
- Ace Sportswear
- Select Sportswear
- The Active Company
- Classic Sports
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Active”, “Champion”, “Ace” and “Classic”, you can see that can easily be associated to sportswear. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
The Active Company
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great sportswear business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name is short, catchy, easy to remember and brandable.
This name conveys a company that supports exercise and healthy living through its products.
The name is brandable and conveys products that are associated with winners.
The name conveys products that are premium and of high quality.
#4) Check It’s available
At this point, it’s good to have at least three great sportswear business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful sportswear businesses and break down why and how they’ve chosen to name their business and why it works for them.
Dick’s Sporting Goods Achieves a personal connection with customers by using the founder’s name in the business name. This kind of naming approach is very effective when it comes to winning customer loyalty. The name is also very professional, brandable and clearly states what the business is about.
Columbia Sportswear is very clear as to which geographic location its products are meant for. Location specific business names work very well for small and medium businesses who are looking to have a manageable but loyal customer base.
Puma is a short, catchy, simple and very brandable name. This makes it easy for customers to pronounce and commit to memory. The name puma draws reference to an animal by the same name. This conveys the athletic nature of the people who use their products and, therefore, more likely to attract customers aspiring to be athletes.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a sportswear business named “Weight Loss Sportwear “.
Literally, the name conveys that the products from this company can help you lose weight. On a deeper level though, the name is simply trying to communicate the fact that sports and exercise can help you stay fit and, therefore, promoting healthy lifestyle.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Sports Point)
- Try using a word that wouldn’t be relevant when out of context (Victo Sports – Victo as in Victory)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable Sportswear business names could be:
- Nuvane Sportswear
- Alomos Sportswear
- Nurilo Sportswear
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Bumble Sportswear and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like BumbillSportswear, Bumblear or BummbleSportswear.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Sportswear Business Name Generator
How Sportswear is often described
Example sportswear company names using these related descriptive words ‘Casual Sportswear’ and ‘Stylish Sportswear’.
You can use an adjective in your business name to create a business name like ‘Contemporary Sportswear‘ or ‘Casual Sportswear Outfitters‘.
You can use a verb in your sportswear business name to create business names like ‘Designed for You Sportswear‘ or ‘Specialized Sportswear‘.
We’ve taken words from above and from our generator results and combined the words to create new sportswear company names.
Sportswear in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
France: noun (vêtements de sport, le vêtement de sport).
Italian: noun (abbigliamento sportivo, il abbigliamento sportivo).
Spanish: noun (la ropa de deporte).