Blissthe US-based massage therapy studio has multiple locations, including a prominent one in New York City. The one-word name sums up nicely the sentiment that customers experience when leaving the studio. |
Ohm Spa and Loungethe name is a nod to Eastern philosophy and the best relaxation practices. While massage isn’t the only specialization area, such therapies are available for the purpose of enhancing wellbeing. |
Soothea massage therapy studio in San Diego, Soothe has a name that doesn’t really necessitate additional explanations. |
Luxury Thai Massagethis business name is a bit more practical than the examples already presented above. The name gives customers a good idea about the type of service they can expect. A desirable characteristic (luxury) is also tied to the brand for the purpose of setting positive expectations in advance. |
Body and Soul Massage Therapyaccording to Eastern philosophy and traditional medicinal practices, the body and the soul are intimately connected to each other. A high quality treatment should focus on both. |
Massage Edenthe name is somewhat creative because it designates the respective studio as the best one a person can go to, an Eden of a kind as far as massages go. |
Body Ache Escape Massage Centerif you’re dealing with pains and aches, the name of this massage studio will certainly appeal to you. |
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Marketing Strategy & Useful
Advertising Terminology
Massage therapy businesses face stiff competition – many spas and wellness centers offer such procedures. The purpose of a good marketing campaign would be to create a unique selling point. It could be the qualifications of massage therapists. It could be the unique techniques being applied to clients or the ambiance.
Differentiating the business from the competition starts with the selection of the right name.
As you’ve seen already, many massage studios adopt a zen-like, Eastern-philosophy approach towards naming their business. Such names, however, are already the norm. If you opt for such a business name, you will find it very difficult to establish a solid brand.
Instead, you can have a more frivolous and humorous or a more practical approach. If you tell potential clients what your area of specialization is right from the start, you will be attracting a niche audience that can potentially turn into loyal clientele.
Relax, relaxing, therapy, anti-stress therapy, pain relief, professional, wellness, Ayurvedic approach, holistic, healthy, better health, reflexology, tranquility, results-oriented, revitalizing, clinic, recovery, performance, heavenly.
Clientele & Interests
Massage studios work with several kinds of clients. For a start, there are the individuals interested in wellness and relaxation. In the past, this group consisted predominantly of women. Today, men are also beginning to understand the benefits of such relaxation techniques.
These clients may be busy professionals who need a bit of personal time to slow down and decompress. They’re typically wealthier and they can afford regular treatment. Such clients are loyal and once they find a therapy provider that they like, they’ll probably stick to the opportunity.
The other clientele group consists of active individuals like athletes and people who suffer from certain pains and aches (back pain, neck stiffness, etc.). These individuals are interested in medicinal massages and manual therapies that can provide relief from the ache. Because of the nature of the problem, these individuals are very likely to become long-term clients.
Industry Related Words