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Wellright‘Total’ is a common buzzword in this industry and customers love the idea of being totally/entirely healthy. |
WellbeOr rather, ‘be well’ this switch around of a phrase that is common in this industry is a common naming strategy and protects against brand dilution. It also communicates effectively. |
VitalityOne-word names are the best types of names. ‘Vitality’ is catchy, hard to forget and indicative of what they do. |
RunKeeperA highly generic, descriptive name. RunKeepers genius is in its clear description of their product. |
FitbitA smart wearable company that produces little wristbands or ‘bits’ to help keep you fit. |
RuntasticA health service and fitness platform. The mashup of ‘run’ and ‘fantastic’ is communicative and memorable. |
NatureboxA company that delivers healthy snacks as a subscription service. ‘Box’ represents the delivery nature of the business while ‘health’ signifies the company offering. |
WeightwatchersA highly generic, highly efficient name for a dieting company. It ticks all the boxes of what a good name is. |
FooducateA mashup of ‘food’ and ‘educate’. This smart naming strategy clearly communicates what they do while creating an easy to remember name. |
Healthguru‘Guru’ has become a standard fixture in names across a host of industries and for a good reason. Its association with knowledge and enlightenment is an attractive prospect for customers. |
Marketing Strategy & Useful
Advertising Terminology
Clients after health services come from two main groups; a) they are genuinely concerned for their health and take long-term strategies to be a healthier person, or b) they are following a trend, a fad or want a quick fix to say their obesity problem.
Medicine, health, pharmacy, health food, nutrition, gym memberships, home workout equipment, personal trainers, health magazines, fitness magazines, sport, fitness trackers, dieting plans, step-counters, yoga, jogging, pilates, aerobics, CrossFit.
Clientele & Interests
People love going to the movies. They go hoping to be entertained or to escape their ordinary lives. Movies need to be touching, scary or action packed in order to elicit the emotions the movie-goer wants to feel.
Animation, big screen, acting, Hollywood, Bollywood, celebrities, stories, fame, fortune, influence, creativity, computer science, CGI, art
Industry Related Words