How to name your research business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your research business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our research business name generator above and then scroll below to find the first step in the naming process.
- Data Masters
- Analytica
- Pro Intelligence
- Inform Team
- It Makes Sense
- ResearchX
- Data Innovate
- Data Miners
- Bright Data
- Deep Analysis
- Digisweep
- Record Keepers
- Research Nation
- Odd Numbers
- House of Research
- Mega Data
- Beyond the Numbers
- Data Recap
- Captiva
- 99.9% (Accurate)z
Four steps to naming your research business
This four-step process will help you name your research business. In this example, I’m creating a name for a research business that conveys the accuracy, extensive knowledge and a capability for processing all kinds of data. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like data, analysis, intelligence, innovation, bright and mega. These words are indicative of a wide scope of research capabilities, accuracy and precision. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Data Masters
- Analytica
- Pro Intelligence
- Inform Team
- It Makes Sense
- ResearchX
- Data Innovate
- Data Miners
- Bright Data
- Deep Analysis
- Digisweep
- Record Keepers
- Research Nation
- Odd Numbers
- House of Research
- Mega Data
- Beyond the Numbers
- Data Recap
- Captiva
- 99.9% (Accurate)
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Analytica
- Data Innovate
- Research Nation
- House of Research
Removed Ideas:
- Data Masters
- Pro Intelligence
- Inform Team
- It Makes Sense
- ResearchX
- Data Miners
- Bright Data
- Deep Analysis
- Digisweep
- Record Keepers
- Odd Numbers
- Mega Data
- Beyond the Numbers
- Data Recap
- Captiva
- 99.9% (Accurate)
#3) Get some feedback
You’ll now have a list of 3-6 great research business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Analytics
This name conveys intelligence, corporate appeal, and a capability of providing specialized services.
Data Innovate
This name conveys an innovative approach to research.
Research Nation
This name conveys something youthful and hip, a dynamic company capable of adopting the latest novelties.
House of Research
This name conveys specialization but it’s also somewhat fun. Hence, it could speak of a digital research company.
#4) Check It’s available
At this point, it’s good to have at least three great research business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful research businesses and break down why and how they’ve chosen to name their business and why it works for them.
Fresh Squeezed Ideas is a great name choice for a research company. Research businesses tend to be quite serious in their title selection approach. This name is a bit more lighthearted, which could make it appealing to a younger audience, a crowd of millennial and generation Z consumers.
Conversion Fanatics is another company that opts for a more unorthodox approach towards name selection. As the name suggests, this research company focuses on conversion optimization. The use of the word fanatics in the title suggests the commitment and the zeal that the team has for accomplishing a goal.
Customer Lifecycle is a B2B research company that aims to give its clients a competitive advantage in a dynamic, rapid world. These are the reasons why the name works. It’s serious, it speaks to the right audience and it’s also industry-relevant. Clients instantly know what the company has to offer.
5 Tips for naming your research business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, relying on overused research words like analysis, data, knowledge, and intelligence. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real research business named Build. Scale. Prosper.
The name isn’t literal and it doesn’t directly describe the services of a research company. Rather, it tells clients how they’re going to benefit from an interaction with the enterprise. Thus, the name makes sense because it provides a concrete goal that clients can strive for, especially when they choose the respective research service provider.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Faster Master Intelligence, (In)Visible Inspiration, DigitData Developers)
- Try using a word that wouldn’t be relevant when out of context (Think Company makes sense in the context of research and the name even takes the context a step further)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable business names could be:
- Digisweep
- Technotronica
- Intellika
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Numbers Digital and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like DigiNum, NumberDigit, Numital.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.