How to name your coconut business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your coconut business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our coconut business name generator above and then scroll below to find the first step in the naming process.
- CocoCraze
- Nut Fantastic
- Raw Coco Delight
- CocoShred
- Just Coconuts
- Pure Coconuts
- Nature’s Best
- Palm to Table
- Sun Ripened
- The Coco Company
- Loco Coco
- Wild Grown Coco
- Healthy Skin Coco Line
- Shred It
- Coco Juice
- Breezy Dream Refreshment
- Cocolicious
- Happy Healthy Coconut
- It’s in the Nut
- Palmolific
Four steps to naming your coconut business
This four-step process will help you name your coconut business. In this example, I’m creating a name for a coconut business that conveys the healthy, tasty, and fresh nature of the products. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like fantastic, pure, sun, raw, wild and healthy. These words appeal to a health-conscious crowd, a group of people who are quite selective in terms of product choices. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- CocoCraze
- Nut Fantastic
- Raw Coco Delight
- CocoShred
- Just Coconuts
- Pure Coconuts
- Nature’s Best
- Palm to Table
- Sun Ripened
- The Coco Company
- Loco Coco
- Wild Grown Coco
- Healthy Skin Coco Line
- Shred It
- Coco Juice
- Breezy Dream Refreshment
- Cocolicious
- Happy Healthy Coconut
- It’s in the Nut
- Palmolific
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- CocoCraze
- Cocolicious
- Raw Coco Delight
- Palm to Table
Removed Ideas:
- Nut Fantastic
- CocoShred
- Just Coconuts
- Pure Coconuts
- Nature’s Best
- Sun Ripened
- The Coco Company
- Loco Coco
- Wild Grown Coco
- Healthy Skin Coco Line
- Shred It
- Coco Juice
- Breezy Dream Refreshment
- Happy Healthy Coconut
- It’s in the Nut
- Palmolific
#3) Get some feedback
You’ll now have a list of 3-6 great coconut business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
CocoCraze
This name conveys a youthful, fun, and exciting product.
Cocolicious
This name conveys a rich taste, with 100 percent emphasis on coconut.
Raw Coco Delight
This name conveys something sweet and nutritious, something you’d like to try.
Palm to Table
This name conveys a full product life cycle, a company that deals with every stage of the coconut production process.
#4) Check It’s available
At this point, it’s good to have at least three great coconut business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful coconut businesses and break down why and how they’ve chosen to name their business and why it works for them.
Healthy Origins is a name that tells a story. The term healthy has positive connotations – it’s something that people would want to get from the products they buy. Healthy Origins could also be interpreted as a natural and healthy source of the product (in this case – coconut oil).
Cococare is a company that makes coconut oil. Adding care to the title of the company creates emotional appeal. All consumers want to buy from companies that care for them. All consumers want to buy from companies that care about their product quality, sources, and manufacturing processes.
Island Fresh makes coconut oil and other coconut-based products. When thinking about coconuts, we all like to imagine tropical islands, palms, and freshly picked fruits. This is precisely the image that the name conveys and relies on to build appeal for the brand.
5 Tips for naming your coconut business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do Competitor Analysis
Doing competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, relying on coconut business name words like coconut, oil, saturated and shredded. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real coconut business named Garden of Life.
The name is much more than a literal description of a product. The Garden of Life is known for abundance, ripeness, and freshness. It’s a heavenly place where a person can find everything necessary to sustain life. This is the reason why such an “abstract” name can work in the favor of the company, building appeal and establishing an emotional connection with prospects.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Loco Coco, Cocolicious Delicious, Fruit Loot)
- Try using a word that wouldn’t be relevant when out of context (Shredded Joy is a name that works in the context of coconut because the flesh of the fruit can be shredded to form flakes.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable Coconut business names could be:
- CocoNaturalia
- Naturifica
- Purela Coco
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Coconut Heaven and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Cocoven, HeavenCoco, or CocoHea.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Our Business Name Guides
Related: Organic Business Names
Related: Juice Business Names
Related: Essential Oils Business Name
Related: How to Start a Nutrition Blog
Related: How To Name A Business