A Florida-based brand, this one plays to its strengths when it comes to branding. Various fruit juice varieties are available under the umbrella, each one coming with a descriptive name – Simply Orange Pulp Free, Simply Apple, Simply Fruit Punch, etc.
the name leads to associations with exotic fruits and natural sweetness. Needless to say, the word has positive connotations and Tropicana is recognized for its natural juices.
Apple and Eve
puns and wordplays don’t always work but when they do, the result is memorable. Apple and Eve is one example of a juice company name that’s outside the box (no pun intended!).
founded in the 1930s, Ocean Spray is an American juicing company that has avoided the naming clichés. Extensive innovation is one of the attributes linked to the brand and the name is somewhat suggestive.
sometimes, there’s no need to go over the top with creativity. Naked Juice is a name suggestive of purity and a product that’s additive-free.
flavored with mango and originating in India, Frooti has another suggestive, if not that original name.
this name is a bit more abstract. This is a little-known name of the goddess of harvest and the company itself is named after a South African town by the same name. Originally, the company was set up by local fruit farmers and the brand name has expanded from its original meaning ever since.
putting emphasis on sustainability and environmental-friendliness is a naming approach that pays off in today’s world.
Marketing Strategy & Useful
The market is truly diversified, which is why a successful juice brand has to discover the right market segment to target. This decision is to be based on a buyer persona. Is that persona a busy mom that’s looking for convenience and healthy family beverages at the same time? Is it a young and active workwoman in her 30s who focuses on fitness, sustainability and organic foods?
Marketing a new juice or a drink product has to be based on the characteristics that make the brand unique. A unique position can be established through the use of innovative extraction technologies, sustainable partnerships with local farmers, the introduction of new ingredients (superfoods, for example) or through an optimal price to quality ratio.
When naming a juicing brand, these specifics have to be kept in mind. If your product focuses on convenience and quality for moms, for example, you may want to rely on practical names like Simply Fruits, Nature Sip or Orange Fresh. These names are far from creative but they say everything the consumer needs to know. A health-conscious, hip brand has to take a more creative naming approach. A name example for such a juice brand could be Fit’n’Sweet, Green Goodness, OrangeSqueeze or Vital Essence.
Clientele & Interests
Juice brands appeal to a wide arrange of individuals – from health-conscious consumers to people in need of convenience. The variety of products on this market is huge – from budget-friendly to 100 percent organic juices that feature exotic ingredients.
Originally, juices were perceived as breakfast beverages. Today, three prominent trends are driving growth and shaping up the preferences of consumers – all natural, vegetable juices and 100 percent juices with no additives.
How Juice is often described
(“______ Juice “)
Example Juice company names using these related descriptive words ‘Fresh Taste Juice Co.’ and ‘Red Apples Organic Juice’.
You can use a verb in your Juice business name to create business names like ‘Dank Drank Juice Co.‘ or ‘The Cold Pressed Juice Stand‘.
Juice in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.