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How to name your essential oils business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your essential oils business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our essential oils business name generator above and then scroll below to find the first step in the naming process.

Healing Magic
Pure Drop
Gaea Garden
Healing Scent
Flower Power
Green Gold
Naturalis Vitalis
Bottled Heaven
Flower Drops
Terra Mater Oils
Oasis Aroma
Mantra Oils
Naturoil
Green Magic
Aura Sky
Rose Scent
Healing Blossom
Aromatique Essential Oils
Balance Essential Oils
PURE Oils

Four steps to naming your essential oils business

This four-step process will help you name your essential oils business. In this example, I’m creating a name for an essential oils business that conveys the natural, organic and aromatic value of their product. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Drop”, “Scent”, “Gold” and “Aroma”, you can see that while these words can be related to essential oils, they also suggest that you can expect an aromatic, organic and natural sort of essential oil from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Healing Magic
Pure Drop
Gaea Garden
Healing Scent
Flower Power
Green Gold
Naturalis Vitalis
Bottled Heaven
Flower Drops
Terra Mater Oils
Oasis Aroma
Mantra Oils
Naturoil
Green Magic
Aura Sky
Rose Scent
Healing Blossom
Aromatique Essential Oils
Balance Essential Oils
PURE Oils

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of names:

Is the name simple and easy to remember?
Is the name easy to read and say aloud?
Is the name different from competitors?
Does the name convey a relevant meaning?
Does the name avoid overused words or cliches?

My Shortlist:

Mantra Oils
Healing Scent
Aromatique Essential Oils
PURE Oils

Removed Ideas:

Healing Magic
Pure Drop
Gaea Garden
Flower Power
Green Gold
Naturalis Vitalis
Bottled Heaven
Flower Drops
Terra Mater Oils
Oasis Aroma
Naturoil
Green Magic
Aura Sky
Rose Scent
Healing Blossom
Balance Essential Oils

#3) Get some feedback

You’ll now have a list of 3-6 great essential oils business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

What first comes to mind when you first hear the name?
How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Mantra Oils

This name conveys a premium and healthy product with relaxing features.

Healing Scent

This name conveys a natural and organic product providing healing benefits.

PURE Oils

This name conveys a product that is organic and natural ingredients.

Aromatique Essential Oils

This name conveys a product focused on providing a pleasing scent and healing benefits.

#4) Check It’s available

At this point, it’s good to have at least three great essential oils business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful Essential Oils businesses and break down why and how they’ve chosen to name their business and why it works for them.

Edens Gardens
A name that has been chosen because it indicates abundance and peacefulness. The founder shares that she was inspired to create the company during a trip to New Zealand while exploring nature’s beauty.

Plant Guru
The name combines the fact that the essential oils are derived from plants with a promise of leadership and expertise. Plant Guru lives up to the expectation due to the fact that the company provides therapeutic-grade, high-quality essential oils.

Radha Beauty
The company is named after the Hindu goddess by the same name. Radha is often seen as a metaphor for the soul, a longing for the spiritual and the divine in our lives. The word itself means prosperity in Sanskrit.

5 Tips for naming your essential oils business

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:

What business or product values are they conveying in their business name? How does that work for them?
Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused essential oil terms like natural, organic, or aromatic. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real essential oils business named “Plant Guru”.

The name combines the fact that the essential oils are derived from plants with a promise of leadership and expertise. Plant Guru lives up to the expectation due to the fact that the company provides therapeutic-grade, high-quality essential oils. It’s crucial to communicate the expertise and type of product line in this industry, and this name succeeded in that.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

Use rhythmic pronunciation or alliteration (Green Gold, Flower Power)
Try using a word that wouldn’t be relevant when out of context (Oasis Aroma – Oasis as the living area in the desert means the oils are made from a combination of various herbs that makes a memorable aroma.)
Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable essential oils business names could be:

Batuvane Oils
Navalos Scent
Zurilo Aroma

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Mantra Oils and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Manoil, Mantroil, or Manntra Oils.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.