How to name your smoothie business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your smoothie business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our smoothie business name generator above and then scroll below to find the first step in the naming process.
- Gold Smoothie Co.
- Fruit-burst Smoothies
- SmoothieSpot
- Powerpunch Smoothie
- Creamies
- Crushee Co.
- Eco Smoothies
- Bottled Shakers
- Strawberry Mashups
- Bubbly Shakes
- VitaSmoothie
- Flavour Industries
- Sweet Suck
- Pick & Mixed
- Smoothshakes
- Purest Fruit
- Healthy Shake
- Simply Smoothie
- NaturaShakes
- Crushed Delight
Four steps to naming your smoothie business
This four-step process will help you name your smoothie business. In this example, I’m creating a name for a smoothie business that conveys the natural, organic, freshly squeezed, and healthy nature of the product. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like fruit, fresh, flavor, vitamin, and natural. You almost want the potential clients to feel the taste of fresh fruits and veggies in their mouths. A powerful word selection can help you accomplish the goal. You simply have to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Gold Smoothie Co.
- Fruit-burst Smoothies
- SmoothieSpot
- Powerpunch Smoothie
- Creamies
- Crushee Co.
- Eco Smoothies
- Bottled Shakers
- Strawberry Mashups
- Bubbly Shakes
- VitaSmoothie
- Flavour Industries
- Sweet Suck
- Pick & Mixed
- Smoothshakes
- Purest Fruit
- Healthy Shake
- Simply Smoothie
- NaturaShakes
- Crushed Delight
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- VitaSmoothie
- Purest Fruit
- NaturaShakes
- Powerpunch Smoothie
Removed Ideas:
- Gold Smoothie Co.
- Fruit-burst Smoothies
- SmoothieSpot
- Creamies
- Crushee Co.
- Eco Smoothies
- Bottled Shakers
- Strawberry Mashups
- Bubbly Shakes
- Flavour Industries
- Sweet Suck
- Pick & Mixed
- Smoothshakes
- Healthy Shake
- Simply Smoothie
- Crushed Delight
#3) Get some feedback
You’ll now have a list of 3-6 great smoothie business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Vita Smoothie
This name conveys vitality, health, and something that’s good for you.
Purest Fruit
This name puts emphasis on the natural origin of the ingredients used for smoothie creation.
NaturaShakes
This name conveys natural and potentially organic – important features in the smoothie and juice industries.
Powerpunch Smoothie
This name conveys a delicious taste and a product that’s potentially nutritionally loaded.
#4) Check It’s available
At this point, it’s good to have at least three great smoothie business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful smoothie businesses and break down why and how they’ve chosen to name their business and why it works for them.
Graze relies on a bit of humor when it comes to consuming green foods. At the same time, the title is relevant to healthy products like smoothies and juices. It is short, memorable, and catchy. It provides excellent branding options because it’s so different from the titles chosen by other smoothie bars and companies out there.
Hi Vibe Superfood Juicery is a name that’s chosen with the right audience in mind. Smoothies appeal to trendy, young, and health-conscious individuals. The name may not be the most creative one out there but it works for the specific crowd. It is relevant and it establishes positive associations, which is why the title builds a strong branding foundation.
The Daily Beet is another business that opts for a humorous approach. The niche allows for such casual name selection because it’s not as serious as other fields. While the name is a lot of fun, it’s also relevant and it hints towards the range of products made available by The Daily Beet team.
5 Tips for naming your smoothie business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, relying on overused words like raw, healthy, fruit, vegetable, or superfood. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real smoothie business named Good Karma Cafe.
Smoothies are made from fruits and veggies. They often lack animal ingredients, which makes them cruelty-free. This is precisely what Good Karma refers to. In this essence, the company is speaking of a lifestyle rather than a product. Hence, the title becomes a lot more meaningful and impactful.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Veggie Weggie, Plant Power, Vitamin Vitality)
- Try using a word that wouldn’t be relevant when out of context (First Press refers to the machine used to create smoothies and juices)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable Smoothie bar names could be:
- Greenalia Smoothie Bar
- Rawviana Juices
- Zestilla Smoothie Bar
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Delicious Vitamin and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like DelVit, VitaDeli, or Delicimin.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to.
Trending Words
Here are the top trending words used in smoothie company names.
- shake
- healthy
- vitality
- fruit
- green
- breakfast
- slimming
- diet
- yogurt
- mixer
- blended
- maker
- cleanse
- detox
- sweet
- fresh
- strawberry
- iced
- natural
- easy
- quick
- stop
Other Business Name Guides
Related: Fruit Business Names
Related: Juice Business Names
Related: Organic Business Names
Related: How to Start a Nutrition Blog
Related: How to Start a Fitness Blog
Words Smoothie often describes
(“Smoothie ______”)
You can use these words to create Smoothie business names like ‘The Fresh Smoothie Company’ and ‘The Smoothie Shakers’.
- old
- real
- delicious
- mango
- banana
- strawberry
- green
- fresh
- thicker
- thick
- quick
- refreshing
- healthy
- large
- cool
- sweet
- ice
- soy
- tropical
- production
- favourite
- tasty
- nutritious
- perfect
- drink
- drinker
- creamy
- delectable
- apple
- maker
- pear
- making
- burst
- mixture
- producers
- mouth
- cup
- beverage
- tastes
- love
How Smoothie is often described
(“______ smoothie”)
Example smoothie company names using these related descriptive words ‘The Sweet Smoothie Spot’ and ‘Crushed Smoothie Co.’.
- charmer
- sweet talker
- milkshake
- malt
- shake
- yogurt
- juice
- sorbet
- ice cream
- granola
- snack
- fruit punch
- cappuccino
- carrot juice
- latte
- coffee
- Margarita
- limeade
- apple juice
- frappuccino
- soy milk
- sundae
- gelato
- oatmeal
- soda
- mocha
- daiquiri
- granita
- dessert
- beverage
- custard
- cream soda
- soymilk
- milk
- salad
- pineapple juice
- icecream
- kefir
- veggie
- vegetarian
- vegan
- frozen yogurt
- iced coffee
- espresso
- raisin bran
- frozen custard
- sandwich
- milkshakes
- full fat
- low fat
- diet
- drinks
- orange juice
- spritzer
- flavoured
- famous
- mojito
- mixed
- orange
Smoothie Adjectives
You can use an adjective in your Smoothie business name to create a business name like ‘Delectable Smoothies‘ or ‘The Juicy Smoothie Company‘.
- coloured
- aromatic
- beloved
- sweet
- lovely
- gorgeous
- beautiful
- okay
- delicious
- vibrant
- wild
- powerful
- pure
- raw
- liquid
- fresh
- thick
- creamy
- rich
- indulgent
- alcoholic
- non-alcoholic
- veggie
- vegan
- sweetest
- vegetarian
- fruity
- artificial
- punchy
- zesty
- wholesome
- refined
- fragrant
- finest
- sugary
- sticky
- unprocessed
- purest
- floral
- ripe
- chilled
- milky
- flavoursome
- tasty
- drink
- bitter
- sour
- luscious
- unpasteurised
- mixed
- homemade
- bottled
- creamed
- diluted
- drunk
- watery
- buttery
- candied
- mellifluous
- adorable
- charming
- cute
- delightful
- smooth
- hot
- italian
- lovable
- loveable
Smoothie Verbs
You can use a verb in your Smoothie business name to create business names like ‘Smoothie Drips‘ or ‘Mixed Smoothie Company‘.
- know
- look
- add
- want
- eat
- think
- sweetened
- mixed
- let
- listen
- gather
- collect
- taste
- dipped
- tasted
- thank
- eating
- extracted
- please
- gathering
- sweeten
- dripping
- stored
- collecting
- gathered
- ate
- like
- mix
- smeared
- fed
- poured
- eaten
- wait
- suck
- stir
- mind
- drink
- store
- catch
- extract
- combine
- whispered
- dripped
- cry
- flowed
- wake
- pour
- flowing
- feed
- steal
- soaked
- extracting
- relax
- sucked
- hope
- gathers
- storing
- coated
- smelled
- guess
- calm
- cooked
- eats
- flavoured
- drinking
- boiled
- tasting
- diluted
- dip
- lick
- mixing
- collects
- shrunk
- pouring
- smells
- drips
- melted
- sucks
- licking
- licked
- sip
- stealing
- smell
- drizzled
- dissolve
- harvest
- hate
- promise
- attracts
- sipping
- drip
- strained
Combine Smoothie Words
We’ve taken words from above and from our generator results and combined the words to create new smoothie company names.
Smoothie in Foreign Languages
Consider using foreign words in your business name to give the impression of an international, luxury or exotic brand.
Latin: noun (lenis).
French: noun (smoothie).
Italian: noun (frullato).
Spanish: noun (zalamero).
