How to name your carpentry business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your carpentry business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our carpentry business name generator above and then scroll below to find the first step in the naming process.
- Fascia Carpentry
- Gable Carpentry
- Pettibone Carpentry
- Rising Ridges Carpentry
- Boards And Blueprints
- Build ‘Em Up
- Good Care Carpentry
- Valley Carpentry
- Arbor Carpentry
- Bench Dog Building
- Collet Carpentry
- Compass Carpentry
- Noggins Building
- Ogee Let’s Build!
- Skilled Builders
- Sharp Carpentry
- Aspen Builders
- Butternut Building
- Chestnut Carpentry
- Willow Building
Four steps to naming your carpentry business
This four-step process will help you name your carpentry business. In this example, I’m creating a name for a carpentry business that conveys the kind of work included in the business. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Arbor”, “Fascia”, “Gable” and “Collet”, you can see that while these words can be related to carpentry, they also add to the flow of the name overall. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Fascia Carpentry
- Gable Carpentry
- Pettibone Carpentry
- Rising Ridges Carpentry
- Boards And Blueprints
- Build ‘Em Up
- Good Care Carpentry
- Valley Carpentry
- Arbor Carpentry
- Bench Dog Building
- Collet Carpentry
- Compass Carpentry
- Noggins Building
- Ogee Let’s Build!
- Skilled Builders
- Sharp Carpentry
- Aspen Builders
- Butternut Building
- Chestnut Carpentry
- Willow Building
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- Boards and Blueprints
- Build ‘Em Up
- Ogee Let’s Build!
- Willow Building
Removed Ideas:
- Fascia Carpentry
- Gable Carpentry
- Pettibone Carpentry
- Rising Ridges Carpentry
- Good Care Carpentry
- Valley Carpentry
- Arbor Carpentry
- Bench Dog Building
- Collet Carpentry
- Compass Carpentry
- Noggins Building
- Skilled Builders
- Sharp Carpentry
- Aspen Builders
- Butternut Building
- Chestnut Carpentry
#3) Get some feedback
You’ll now have a list of 3-6 great carpentry business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Boards And Blueprints
This is a name that has a ring to it, making it easier for customers to remember.
Build ‘Em Up
This name steps away from standard naming conventions and it has a more casual presence, which some customers are likely to appreciate.
Ogee Let’s Build!
Ogee is a carpentry term and using a play on words, you can use it to create a unique name you can be proud of.
Willow Building
The simple rhyme of this name allows it to sound great while remaining relevant to the topic of carpentry.
#4) Check It’s available
At this point, it’s good to have at least three great carpentry business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful carpentry businesses and break down why and how they’ve chosen to name their business and why it works for them.
Top Notch LLC is a business that understands using a good play on words. Not only is a notch something that can be used in carpentry, but top-notch also implies that these carpenters know what they’re doing.
Apex Carpentry shows that it’s never a bad idea to add something to your business name that implies customers will get quality service. It’s hard to fail when you’re at the apex of your game.
Consider It Done Construction has a name that lets customers know they won’t need to worry about the tasks that need to be accomplished. Need new flooring, or an entirely new house? Consider it done.
5 Tips for naming your carpentry business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused carpentry terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real Carpentry business named “Consider It Done Construction”.
When working with a business by this name, customers can rest assured that they’ll be able to rely on the job getting done no matter what it is.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Compass Carpentry, Valley Carpentry
- Try using a word that wouldn’t be relevant when out of context (Pettibone Carpentry – Pettibone is a carpentry term, making it a suitable name choice)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable carpentry business names could be:
- Woolane Carpentry
- Badoba Carpentry
- Axola Carpentry
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Woodland Carpentry and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like WoodlanddCarpentry, WoodlandCarp, or WoodlanndCarpentry.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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Carpentry business name ideas
Here’s the ultimate list of Carpentry-related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related to carpentry.
Trending Words
Here are the top trending words used in carpentry company names.
- Almaden
- Art
- Construction
- Custom
- Earlywood
- Easy
- Elite
- Fine
- Fineline
- Finish
- Framing
- Hanford
- Home
- Installation
- John
- Made
- Master
- Repair
- Training
How Carpentry is often described
(“______ carpentry”)
Example carpentry company names using these related descriptive words ‘Advanced Carpentry Solutions’ and ‘No-Amateurs Carpentry.’.
- Advanced
- Amateur
- Ancient
- Artistic
- Bad
- Basic
- Blacksmithy
- Blooded
- Careful
- Century
- Clumsy
- Cocky
- Cognitive
- Complicated
- Constructive
- Creative
- Crude
- Curious
- Disheveled
- Dramatic
- Elaborate
- Electrical
- Elementary
- English
- Enough
- Excellent
- Expert
- Exquisite
- Exterior
- Fancy
- Fine
- Finished
- General
- Good
- Heavy
- Honest
- Indoor
- Ingenious
- Interior
- Intricate
- Japanese
- Learned
- Learnt
- Light
- Like
- Literary
- Little
- Mechanical
- Mechanized
- Mediaeval
- Medieval
- Mere
- Minor
- Miscellaneous
- Modern
- Much
- Necessary
- Ordinary
- Ornamental
- Outdoor
- Plain
- Practical
- Primitive
- Rough
- Roughest
- Rude
- Rustic
- Scale
- Simple
- Skilful
- Skilled
- Solid
- Sophisticated
- Stage
- Structural
- Traditional
- Vigorous
- Working
Carpentry in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Fabrilis
French: Menuiserie
Italian: Carpenteria
Spanish: Carpintería
