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How to name your contractor business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your contractor business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our contractor business name generator above and then scroll below to find the first step in the naming process.

Contracting Choices
We Fix Anything
Building for the Future
Contractors That Create
We Build Your Dreams
The Repair Bears
The Contracting Champs
Brick by Brick
Contracting with Confidence
Stress-Free Constructions
Build It Up Brothers
A Fix in Time
First Class Contactors
Gold Medal Builders
Classy Constructions
Building with Pride
Simply Contractors
Future Foundations
We Just Build
Quality Constructions

Four steps to naming your contractor business

This four-step process will help you name your contractor business. In this example, I’m creating a name for a contractor business that conveys the reliability and professional approach that is needed in this industry, to inspire confidence. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Build, “Foundations”, “Brick” and “Future”. You can see that while these words can be related to Contractors, they also suggest that you can build a new life and a new future for your family with the work carried out by this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Contracting Choices
We Fix Anything
Building for the Future
Contractors That Create
We Build Your Dreams
The Repair Bears
The Contracting Champs
Brick by Brick
Contracting with Confidence
Stress-Free Constructions
Build It Up Brothers
A Fix in Time
First Class Contactors
Gold Medal Builders
Classy Constructions
Building with Pride
Simply Contractors
Future Foundations
We Just Build
Quality Constructions

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

Is the name simple and easy to remember?
Is the name easy to read and say aloud?
Is the name different from competitors?
Does the name convey a relevant meaning?
Does the name avoid overused words or cliches?

My Shortlist:

Building for the Future
We Build Your Dreams
Contracting with Confidence
Stress-Free Constructions

Removed Ideas:

Contracting Choices
We Fix Anything
Contractors That Create
The Repair Bears
The Contracting Champs
Brick by Brick
Build It Up Brothers
A Fix in Time
First Class Contactors
Gold Medal Builders
Classy Constructions
Building with Pride
Simply Contractors
Future Foundations
We Just Build
Quality Constructions

#3) Get some feedback

You’ll now have a list of 3-6 great contractor business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

What first comes to mind when you first hear the name?
How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Building for the Future

This name shows us how this business can help its customers to look forward to a better life. It suggests that they are focussed on doing the right things to ensure success for everyone involved.

We Build Your Dreams

This name conveys that the contractors are ready to do whatever is necessary to make people’s dream come true. They don’t just build houses, because they know that a house means much more than the sum of its parts to the owner.

Contracting with Confidence

This name lets us see that we can trust this contractor to make our life easier, which is a huge concern for a lot of people who are getting ready to build.

Stress-Free Constructions

This name gives the impression of a hassle-free service that lets us concentrate on simply getting the work done in the best possible way.

#4) Check It’s available

At this point, it’s good to have at least three great contractor business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful contractor businesses and break down why and how they’ve chosen to name their business and why it works for them.

Fix This Build That is a name that creates the impression of a friendly, approachable business that will take care of all of your needs. They seem to carry out any type of building or repair work going by this name, which is reassuring for potential customers to know.

Perfect Contracting is a simple business name that seems to promise to deliver whatever is needed. It is straight to the point and it looks like it is the sort of service that is worth checking out if you set high standards.

MyHome Design & Remodeling is a business that explains clearly in their name what they do. If you know what you want then they seem to be experts in the field with complete confidence in what they offer.

5 Tips for naming your contractor business

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:

What business or product values are they conveying in their business name? How does that work for them?
Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused contractor terms like building contractor or contractor services. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real honey business named “Fix This Build That”.

This informal name lets us imagine a friendly handyman who is capable to sort out any issues around the home. No matter what work you want to be carried out at home, it looks like this contractor is going to be happy to do it for you.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

Use rhythmic pronunciation or alliteration (Contracting Choices, Classy Constructions)
Try using a word that wouldn’t be relevant when out of context (Brick – this word lets us picture ahead to when the contractor is placing brick after brick onto the construction).
Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable contractor business names could be:

Zoom Builders
ChaChaContractors
BrickaTime

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Reliable Builders and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like ReliaBuilder, BuilderReliable, or ReliableBuildings.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.