How to name your bricklaying business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your bricklaying business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our bricklaying business name generator above and then scroll below to find the first step in the naming process.
- Cement Masters
- The Honest Bricks
- Bricked & Loaded
- A Few Good Bricks
- Cement Designers
- The Professional Pavers
- Mixit
- Firm Foundations
- Mason Masters
- Marvel Masonry
- Perfect Pavement
- Brick Hacks
- Pave It Forward
- Cementitude
- Job Well Laid
- BrickWork
- The Cement Crew
- A Stone’s Throw
- Brick & Earth
- Wall You Need
Four steps to naming your bricklaying business
This four-step process will help you name your bricklaying business. In this example, I’m creating a name for a bricklaying business that conveys the hard work and great results that can come with the process of bricklaying. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Master”, “Honest”, “Professional” and “Perfect”. These words suggest a high level of capability when it comes to bricklaying, which is important for many who want a strong foundation. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
- Cement Masters
- The Honest Bricks
- Bricked & Loaded
- A Few Good Bricks
- Cement Designers
- The Professional Pavers
- Mixit
- Firm Foundations
- Mason Masters
- Marvel Masonry
- Perfect Pavement
- Brick Hacks
- Pave It Forward
- Cementitude
- Job Well Laid
- BrickWork
- The Cement Crew
- A Stone’s Throw
- Brick & Earth
- Wall You Need
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product, or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of names:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
- The Honest Bricks
- Pave It Forward
- A Few Good Bricks
- Perfect Pavement
Removed Ideas:
- Cement Masters
- Bricked & Loaded
- Cement Designers
- The Professional Pavers
- Mixit
- Firm Foundations
- Mason Masters
- Marvel Masonry
- Brick Hacks
- Cementitude
- Job Well Laid
- BrickWork
- The Cement Crew
- A Stone’s Throw
- Brick & Earth
- Wall You Need
#3) Get some feedback
You’ll now have a list of 3-6 great bricklaying business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
The Honest Bricks
This name conveys to employees that you can rely on.
A Few Good Bricks
This name uses a play on words to create a more catchy name.
Perfect Pavement
This name conveys results that are nothing short of perfect.
Pave It Forward
This clever name touches on the concept of paying it forward.
#4) Check It’s available
At this point, it’s good to have at least three great bricklaying business names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful bricklaying businesses and break down why and how they’ve chosen to name their business and why it works for them.
Distinctive Stone is a name that touches on the idea that the business can handle even unique kinds of paving/bricklaying. It paints images of the kinds of gorgeous creations that customers may be able to design with the help of this business.
Creative Hardscape is a name that goes beyond what people typically think of when it comes to bricklaying. It reminds customers that they can aim for more creative effects than standards bricks and cement.
Ace Masonry is a name with some excellent repetitive sounds. This addition to a name can help with allowing customers to remember and recommend the business more easily.
5 Tips for naming your bricklaying business
The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors’ business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused bricklaying terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.
Let’s take for example a real bricklaying business named “Distinctive Stone”.
This is a name that allows customers to think about the possibilities open to them when they work alongside the business. While the company can likely handle standard kinds of bricklaying projects, they can also
create things that are more artistic.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Firm Foundations, Mason Masters)
- Try using a word that wouldn’t be relevant when out of context (Bricked & Loaded – is a name that really only applies to jobs that require the use of bricks)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable bricklaying business names could be:
- Beloda Bricklaying
- Milara Masonry
- Padanta Paving
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Bountiful Bricks and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like BountifullBricks, BountiBricks, or BounntifulBricks.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Business Name Ideas
Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive, and action words that are often related.
Trending Words
Here are the top trending words used in bricklaying company names.
- bricklayers
- wanted
- companies
- tools
- brick
- bricks
- repair
- levels
- jobs
- wall
- contractor
- mortar
- work
- cement
- mason
- install
- pavers
- masonry
- mix
- construction
Other Business Name Guides
Related: Builder Business Names
Related: Contractor Business Names
Related: Carpentry Business Names
Related: Handyman Business Names
Related: How To Start A Construction Company
Related: How To Start A Landscaping Business
Words Bricklaying often describes
(“bricklaying ______”)
You can use these words to create bricklaying business names like ‘Bricklaying Basics’ and ‘Bricklaying Designs’.
- course
- trades
- crew
- hours
- tools
- robot
- job
- masonry
- patterns
- basics
- contractors
- dominoes
- designs
- drawings
- equipment
- experiment
- hammer
- hacks
- line
- machine
- mortar tool
- quote
- sand
- skills
- spacers
- trough
- trowel
How Bricklaying is often described
(“______ bricklaying”)
Example bricklaying company names using these related descriptive words ‘Actual Bricklaying’ and ‘Ordinary Bricks’.
- practical
- ordinary
- good
- handed
- modern
- actual
- much
- overhand
- large
- little
- recent
- skilled
- master
- local
- honest
- common
- expert
- professional
- experienced
- competent
- splendid
- skilful
- qualified
- trained
- superior
- enlightened
Bricklaying Adjectives
You can use an adjective in your business name to create a business name like ‘Mason Masters‘ or ‘Pave it Forward‘.
- average
- black
- English
- former
- German
- good
- honest
- Irish
- Italian
- old
- poor
- professional
- retired
- skilled
- unemployed
- young
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new bricklaying company names.
- Bricking (brick + laying)
- Brason (brick + mason)
- Cemeck (cement + brick)
- Cementick
- Clay (cement + lay)
- Masonryk (masonry + brick)
- Mortabrick (mortar + brick)
- Mbrick
- Brickly (brick + company)
- Bricklay
- Bricklay
Bricklaying in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Dutch: noun (metselen).
French: noun (maçonnerie).
Italian: noun (muratura).
Spanish: noun (albañilería).
