Car Rental Business Name Generator
Generate names for your car rental business below.
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your car rental business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your car rental business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our car rental business name generator above and then scroll below to find the first step in the naming process.
- Wheel Steals
- Wandering Wheels
- Drive And Jive
- Get Far Cars
- Car Castle
- Rent And Run
- Rapid Rentals
- Rent-A-Ride
- Day Driver
- TempTravel
- Show On The Road
- Get Going
- Delta Driving
- Auto Away
- Awesome Auto
- Vigorous Vehicles
- VehiVille
- Trek Card
- Vacation Navigation
- Transit And Travel
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Four steps to naming your Car Rental business
This four-step process will help you name your car rental business. In this example, I’m creating a name for a Car Rental business that conveys the convenience and selection that customers can expect. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Rapid”, “Trek”, “Vacation” and “Travel”. These terms provide the idea that the experience will be convenient as well as combining that with the idea of renting a car for something fun like a vacation. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great car rental business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name clues potential customers in to the knowledge that the company is designed for those who are “wandering” or in other words, traveling.
This name is shortened from “vehicle ville” to make it easier to remember, and it implies a whole city of cars for customers to choose from.
This is a name for when you want to simply get the point across and get customers a car so they can get going to wherever they need to.
This is a name for when customers just need something for the day.
#4) Check It’s available
At this point, it’s good to have at least three great car rental business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful car rental businesses and break down why and how they’ve chosen to name their business and why it works for them.
Bunk Campers uses a name that applies specifically to campervans that customers can make use of while they are traveling. It’s a simple name that veers away from typical vehicle rental name options.
Firefly Uses unique imagery and a name that isn’t the standard “X rental cars” convention. Instead, customers have to look a little closer to find out what the name means.
Ace Rent-A-Car – Many are aware of this company, and the name is one that makes it simple for customers to return to. The term ace also presents the idea that this is one of the best rental car options.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused car rental terms like rent, vehicle or car. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real Car Rental business named “Firefly”.
Customers have to dig deeper in order to find out what this business offers, which can help to get some in the door a little more easily. It’s also a name that will stand out among other car rental companies.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Car Castle, Transit and Travel)
- Try using a word that wouldn’t be relevant when out of context (Auto Away – This name refers to cars as well as the idea of getting away)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable car rental business names could be:
- Hadera Car Rentals
- Mudara Car Rentals
- Takera Car Rentals
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Classic Car Rentals and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like ClassiRentals, RentalClass or ClassiccRentals.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Words Car Rental often describes
(“car rental______”)
You can use these words to create car rental business names like ‘cars4hires and ‘HexaRide Car Rent’.
How Car Rental is often described
(“______ car rental”)
Example car rental company names using these related descriptive words ‘Drive Spring Car Rent’ and ‘Smooth Wheel’.
Car Rental Company Adjectives
You can use an adjective in your business name to create a business name like ‘Hire Cars Here‘.
Car Rental Company Verbs
You can use a verb in your car rental company business name to create business names like ‘Swift Car Hire‘.
Other Business Name Guides
Related: Car Garage Names
Related: Towing Business Names
Related: Auto Detailing Business Names
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new car rental company names.
Car Rental company in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (currus, rentalis, pretium, prima, signa) adjective (ieiunium).
French: noun (voiture, location, location, van, rapide).
Italian: noun (noleggio, noleggio).
Spanish: noun (coche, alquiler).