Towing Business Name Generator
Generate names for your towing business below.
Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your towing business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your towing business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our towing business name generator above and then scroll below to find the first step in the naming process.
- Just Haul’er
- Dr. Truck
- Safety Towing Co.
- Compliant Towing
- The Winch Wizards
- Mobile Towing
- Tow & Recover
- The Roadside Rangers
- 24-7 Towing
- The Emergency Towing Co.
- Pop’s Power Tow
- OnCall Vehicle Assistance
- Haul & Deliver
- Dr. Tug
- Ace Tow Truck Services
- Collision Masters
- Auto Ambulance
- The Car Emergency Center
- Reliable Towing
- Wreck & Recovery
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#1) Brainstorm your name ideas
Brainstorming on the words to use to qualify your business is quite essential because this is the first representative of your business. I used words like haul and emergency which are relatable terms to a towing company. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great towing business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With your customer feedback, you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys a towing company that is responsive to vehicular emergency calls.
This name conveys an immediate response to auto issues.
This name conveys care and maintenance for your vehicle.
This name conveys a towing company that attends to accidents.
#4) Check if it’s available
At this point, it’s good to have at least three great towing business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if your name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful towing businesses and break down why and how they’ve chosen to name their business and why it works for them.
All City Towing uses a name that illustrates a wide reach of their service which means no matter the location they are quick to reach you, and this gives a confidence boost to their customers.
McDonalds Towing uses a name that naturally brings good memories to mind in terms of food, it is quite easy to remember in case of an emergency, and it sounds friendly as well.
Coady’s Towing uses the owner’s name which brings in the sense of familiarity and for a lot of people nothing is more personal than their car or vehicle.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused towing terms string, lift or wreck. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real towing business named “All City Towing”.
Literally, this creates a sense of having a very wide reach which enables their customers to know that no matter where they are, they can easily be reached.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Terrific Towing, Speedy Service)
- Try using a word that wouldn’t be relevant when out of context (Zeus Towing: Zeus is the name of a Greek god, but in this context, it represents a strong and reliable towing company)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable towing business names could be:
- Apollon Towing
- Whizzer
- Drivereza
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, changing Speedy Service to Service speedy or SpeSer is not in any way suited for a towing business.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Towing Business Name Generator
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Words Towing often describes
(“towing ______”)
You can use these words to create towing business names like ‘The Towing Line Company’ and ‘The Towing Mission’.
How Towing is often described
(“______ towing”)
Example towing company names using these related descriptive words ‘Commercial Towing’ and ‘Quick Towing Co.’.
Towing Adjectives
You can use an adjective in your business name to create a business name like ‘Upright Towing‘ or ‘Tracked Towing‘.
Towing Verbs
You can use a verb in your towing business name to create business names like ‘Unladen Towing‘ or ‘Winch Towing Company‘.
Towing in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: noun (remulco abstraxit), verb (navem remulco traho, gnavem remulco traho).
French: noun (le remorquage, la remorque), adjective (tracteur).
Italian: noun (rimorchio), verb (trainare, rimorchiare).
Spanish: noun (los remolque).
Strong Tow, Power Towing, NuTow