Real Estate Business Name Generator

Generate names for your real estate business below.

Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your real estate business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your real estate business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our real estate business name generator above and then scroll below to find the first step in the naming process.

  1. Rad Real Estate
  2. Renewal Real Estate
  3. Relate Real Estate
  4. Redwood Realtors
  5. Realist Realtors
  6. Holistic Homes
  7. Happy Habitats
  8. House Harvest
  9. Handy Habitats
  10. Snazzy Habitats
  1. Superdome Homes
  2. Realtors With Zeal
  3. Equity Estates
  4. Assets And Appraisals
  5. Jumbo Real Estate
  6. Moving On Up
  7. Valorem Realtors
  8. Charrette Realtors
  9. Our Good Deeds
  10. Riparian Realtors

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Four steps to naming your real estate business

This four-step process will help you name your real estate business. In this example, I’m creating a name for a real estate business that conveys the versatility of the business. Here’s each step I took in crafting these business names.

Real Estate Business Name Ideas Infographic

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#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Holistic”, “Valorem”, “Renewal” and “Happy”, you can see that while these words can be related to real estate, they also go beyond the standard sales-driven concepts into focusing on the complete happiness of customers. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Rad Real Estate

Renewal Real Estate

Relate Real Estate

Redwood Realtors

Realist Realtors

Holistic Homes

Happy Habitats

House Harvest

Handy Habitats

Snazzy Habitats

Superdome Homes

Realtors With Zeal

Equity Estates

Assets And Appraisals

Jumbo Real Estate

Moving On Up

Valorem Realtors

Charrette Realtors

Our Good Deeds

Riparian Realtors

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Our Good Deeds

Valorem Realtors

Renewal Real Estate

Holistic Homes


Removed Ideas:

Rad Real Estate

Relate Real Estate

Redwood Realtors

Realist Realtors

Happy Habitats

House Harvest

Handy Habitats

Snazzy Habitats

Superdome Homes

Realtors With Zeal

Equity Estates

Assets And Appraisals

Jumbo Real Estate

Moving On Up

Charrette Realtors

Riparian Realtors

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great real estate business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Renewal Real Estate

This name brings up imagery of a fresh start, which can be comforting to customers.

Holistic Homes

Provides the idea that the business cares about the entire process of buying or selling a home.

Valorem Realtors

Refers to a specific aspect of real estate that connects to real estate taxes.

Our Good Deeds

Changes up the typical kind of realtor name, making the business seem more casual and friendly.

#4) Check It’s available

At this point, it’s good to have at least three great real estate business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful real estate businesses and break down why and how they’ve chosen to name their business and why it works for them.

Zillow Logo

The term Zillow comes from the so-called zillions of data points that the company uses and compares to deliver its price estimates (the Zestimates). It’s a clever branding strategy that pertains solely to the brand through the coining of its own terms.

Better Homes and Gardens Real Estate Logo

Better Homes and Gardens Real Estate
Here’s a name that doesn’t stick to the professional cliché and tries to put emphasis on the brand’s biggest strengths. As the name indicates, this is an agency capable of offering its customers better homes and gardens.

Marcus & Millichap Logo

Marcus & Millichap
The company was founded in 1971 by George Marcus. William Millichap was one of the first agents hired by Marcus. In 1976, he became a partner – a development that contributed to the name that the company goes by today.

5 Tips for naming your real estate business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused real estate terms like real estate, homes or sales. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example an actual real estate business named “Century 21”.

This name was designed with the desire to seem futuristic as well as ageless simultaneously. The creator wanted the company to seem like it had been in business for centuries, even when it was brand new.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Renewal Real Estate, Snazzy Habitats
  • Try using a word that wouldn’t be relevant when out of context (Our Good Deeds – the word deeds refers to papers of ownership of a home as well as positive actions)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable real estate business names could be:

  • Ravane Real Estate
  • Elara Real Estate
  • Statera Real Estate

You can find a full list of Brandable business names at

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Awesome Realtors and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like AwesommeRealtors, RealAwesome or AwessomeRealty.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Business Name Ideas

Here’s the ultimate list of related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to.

Trending Words

Here are the top trending words used in Real Estate company names.



















Don’t forget to use our Real Estate Business Name Generator

Words Real Estate often describes

(“Real Estate ______”)

You can use these words to create Real Estate business names like ‘Plan First Housing’ and ‘Home Values Real estate Agency’.















Real Estate Verbs

You can use a verb in your Real Estate business name to create business names like ‘Secure Reality‘ or ‘Invest & Gain Agency‘.







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Don’t forget to give our Real Estate Business name generator a try!

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2 years ago

I just got my brand name for my business. it’s HOMEiA – I thinks this is one of impressive names for real estate business.

Ida Franco
Ida Franco
11 months ago

NuHome Urbana, Real Deal, Property Plan

7 months ago

Eco Aquire, Eco Aquired, EcoProp :/