Yoga Business Name Generator
Generate names for your yoga business below.
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your yoga business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your yoga business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our yoga business name generator above and then scroll below to find the first step in the naming process.
- Happy Stretch
- Urban Gurus
- Easy Yoga
- The Posture People
- Awesome Asanas
- Divine Yoga
- Free Your Chakras
- My Yoga Journey
- Hello Namaste
- Yoga Made Easy
- Magical Mantras
- BetterLife Yoga
- Posture Perfection
- Asanas for All
- Be a Yogi
- We Love Yoga
- Breathe in a New Life
- Simply Stretch
- Spiritual Stretching
- Bow to the Divine
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Chakra”, “Asana”, “Posture” and “Divine”. You can see that while these words can be related to Yoga, they also suggest the sort of spiritual experience and physical movements that you would expect from type of this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
MyShortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great yoga business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name makes it sound like a fun yoga studo that concentrates on giving everyone a great time.
This conveys the idea of the spiritual side of yoga, with use of the powerful world “divine”.
This names points to the connection between physical stretching and the spiritual growth that is at the heart of yoga.
This name brings to mind the “namaste” salute that for many people is one of the most memorable aspects of yoga.
#4) Check It’s available
At this point, it’s good to have at least three great yoga business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful Yoga businesses and break down why and how they’ve chosen to name their business and why it works for them.
Kindness Yoga when in doubt, always go for a positive emotion or a characteristic. The word “kindness” works perfectly well with the concept of yoga, increasing both relevance and the positive associations of studio visitors.
Triyoga The London-based studio carries this name because the classes are available at three locations – Soho, Primrose Hill and Covent Garden.
BeYoga Instead of opting for a positive emotion, you can choose a name for your brand that carries a dynamic vibe. BeYoga has accomplished just that.
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1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused yoga terms like exercise or health. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real yoga business named “Yoga Flow”.
Literally, this name conveys you’re going to learn how to flow from one posture to another while your energy also flows freely. You could also consider that it gives you a way for your whole life to begin to flow in a new, better way from now on.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Simply Stretch, Posture Perfection)
- Try using a word that wouldn’t be relevant when out of context (Asana – in yoga this is the correct name for each different posture.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable yoga business names could be:
- YogaGo
- YaYa Yoga
- NuMeNamaste
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Happy Yoga and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Happy Face Yoga, Happiness Yoga or Happy To Do Yoga.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Create a unique business name with our Business Name Generator!
Words Yoga often describes
(“Yoga ______”)
You can use these words to create Yoga business names like ‘MediStura’ and ‘The Praxis Concept’.
How Yoga is often described
(“______ Yoga”)
Example Yoga company names using these related descriptive words ‘Ancient Karma Yoga’ and ‘Ancient Eightfold’.
Yoga Adjectives
You can use an adjective in your business name to create a business name like ‘Buddhi Yoga‘ or ‘Mantra & Meditation‘.
Yoga Verbs
You can use a verb in your Yoga business name to create business names like ‘The Sutra Calling‘ or ‘Karma Attained‘.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Yoga company names.
Create a unique business name with our Business Name Generator!
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