Yoga Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your yoga business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your yoga business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our yoga business name generator above and then scroll below to find the first step in the naming process.

  1. Happy Stretch
  2. Urban Gurus
  3. Easy Yoga
  4. The Posture People
  5. Awesome Asanas
  6. Divine Yoga
  7. Free Your Chakras
  8. My Yoga Journey
  9. Hello Namaste
  10. Yoga Made Easy
  1. Magical Mantras
  2. BetterLife Yoga
  3. Posture Perfection
  4. Asanas for All
  5. Be a Yogi
  6. We Love Yoga
  7. Breathe in a New Life
  8. Simply Stretch
  9. Spiritual Stretching
  10. Bow to the Divine

Create a unique business name with our Business Name Generator!

Four steps to naming your yoga business

This four-step process will help you name your yoga business. In this example, I’m creating a name for a yoga business that conveys the physical and spiritual elements of this type of exercise. Here’s each step I took in crafting these business names.

Yoga Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Chakra”, “Asana”, “Posture” and “Divine”. You can see that while these words can be related to Yoga, they also suggest the sort of spiritual experience and physical movements that you would expect from type of this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Happy Stretch

Urban Gurus

Easy Yoga

The Posture People

Awesome Asanas

Divine Yoga

Free Your Chakras

My Yoga Journey

Hello Namaste

Yoga Made Easy

Magical Mantras

BetterLife Yoga

Posture Perfection

Asanas for All

Be a Yogi

We Love Yoga

Breathe a New Life

Simply Stretch

Spiritual Stretching

Bow to the Divine

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

MyShortlist:

Awesome Asanas

Divine Yoga

Spiritual Stretching

Bow to the Divine

 

Removed Ideas:

Happy Stretch

Urban Gurus

Easy Yoga

The Posture People

Free Your Chakras

My Yoga Journey

Hello Namaste

Yoga Made Easy

Magical Mantras

BetterLife Yoga

Posture Perfection

Asanas for All

Be a Yogi

We Love Yoga

Breathe a New Life

Simply Stretch

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great yoga business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Awesome Asanas

This name makes it sound like a fun yoga studo that concentrates on giving everyone a great time.

Divine Yoga

This conveys the idea of the spiritual side of yoga, with use of the powerful world “divine”.

Spiritual Stretching

This names points to the connection between physical stretching and the spiritual growth that is at the heart of yoga.

Bow to the Divine

This name brings to mind the “namaste” salute that for many people is one of the most memorable aspects of yoga.

#4) Check It’s available

At this point, it’s good to have at least three great yoga business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful Yoga businesses and break down why and how they’ve chosen to name their business and why it works for them.

Kindness Yoga Logo

Kindness Yoga when in doubt, always go for a positive emotion or a characteristic. The word “kindness” works perfectly well with the concept of yoga, increasing both relevance and the positive associations of studio visitors.

TriYoga Logo

Triyoga The London-based studio carries this name because the classes are available at three locations – Soho, Primrose Hill and Covent Garden.

BeYoga Logo

BeYoga Instead of opting for a positive emotion, you can choose a name for your brand that carries a dynamic vibe. BeYoga has accomplished just that.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your yoga business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused yoga terms like exercise or health. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real yoga business named “Yoga Flow”.

Literally, this name conveys you’re going to learn how to flow from one posture to another while your energy also flows freely. You could also consider that it gives you a way for your whole life to begin to flow in a new, better way from now on.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Simply Stretch, Posture Perfection)
  • Try using a word that wouldn’t be relevant when out of context (Asana – in yoga this is the correct name for each different posture.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable yoga business names could be:

  • YogaGo
  • YaYa Yoga
  • NuMeNamaste

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business  Happy Yoga and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Happy Face Yoga, Happiness Yoga or Happy To Do Yoga.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Yoga business name ideas

Here’s the ultimate list of Yoga related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to yoga.

Create a unique business name with our Business Name Generator!

Trending Words

Here are the top trending words used in yoga company names.

studio

co

kundalini

asanas

hatha

ashtanga

nidra

kids

vinyasa

pranayama

power

tantra

bikram

kundalini

restorative

class

hot

meditation

men

retreat

prana

Words Yoga often describes

(“Yoga ______”)

You can use these words to create Yoga business names like ‘MediStura’ and ‘The Praxis Concept’.

sutra

sutras

system

philosophy

vasistha

vedanta

practice

sastra

mimamsa

maya

exercises

bhasya

tantra

vasishtha

practices

nidra
pradipika

sadhana

school

postures

shastra

power

view

bhashya

mudra

classes

tradition

tantras

siitra

doctrine

psychology

upanishad

shakti

technique

meditation

systems

praxis

the

vidya

darsana

sleep

theory

aphorisms

upanishads

texts

asanas

kshema

narasimha

discipline

class

ksema

conception

practitioners

based

mimansa

board

ramayana

techniques

teachers

deals

vdsistha

treatise

marga

metaphysics

puissance

therapy

patta

exercise

doctrines

siddhi

concept

posture

nadis

vasisfha

sdstra

breathing

narayana

sutram

bhdshya

teachings

veda

varttika

upanisads

pada

scheme

followers

bala

yajnavalkya

pradipikd

How Yoga is often described

(“______ Yoga”)

Example Yoga company names using these related descriptive words ‘Ancient Karma Yoga’ and ‘Ancient Eightfold’.

bhakti

karma

integral

hatha

tantric

raja

samkhya

classical

kundalini

indian

jnana

ancient

traditional

highest

sankhya

real

physical

practical

eightfold

dhyana

Yoga Adjectives

You can use an adjective in your business name to create a business name like ‘Buddhi Yoga‘ or ‘Mantra & Meditation‘.

bhakti

buddhi

dhyana

exactly

jnana

karma

kriya

kundalini

laya

man

mantra

meditation

Mimamsa

raja

sastra

shastra

sutra

sutras

tantra

Vedanta

Yoga Verbs

You can use a verb in your Yoga business name to create business names like ‘The Sutra Calling‘ or ‘Karma Attained‘.

aims

attained

called

doing

helps

means

poses

practice

practiced

practicing

practised

practises

practising

stretching

studied

taught

teach

teaches

teaching

try

Combine Words

We’ve taken words from above and from our generator results and combined the words to create new Yoga company names.

Kriyoga (Kriya + Yoga)

MediYoga (Meditate + Yoga)

Kunda  (Kundalini + Yoga)

Karmasutra

ShaktiYoga

YogaPower

Ancia (Ancient + Yoga)

Shastr Yoga (Shastra+ Follower)

Create a unique business name with our Business Name Generator!

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Swati Singh
Swati Singh
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Yoga studio ya yoga