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Ashley S.
Branding & Marketing Specialist
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How to name your natural business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your natural business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our natural business name generator above and then scroll below to find the first step in the naming process.
- Fresh and Flawless
- Blend Botanicals
- Brilliant Biology
- Eco Emollient
- Enriching and Earthly
- Gentle Herbals
- Outdoor Goddess
- Mirth of the Earth
- Natural Magic
- Organic Radiance
- Resilient Skincare
- Sustainable Skin
- Innate Creations
- Nature’s Instincts
- Rad Organics
- Natural Blast
- Beautiful Bounty
- Our Gorgeous Globe
- Vibrantly Wild
- Zemlya
Create a unique business name with our Business Name Generator!
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Eco”, “Earth”, “Organic” and “Natural”, you can see that these words provide the idea that whatever it is the customer is purchasing is natural, and these word can be paired with other positive descriptors in order to fit the type of business you have. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great natural business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name touches on the natural concept as well as presenting the idea that what we can find just within the Earth can sometimes be magical.
In this name, we get the idea of important skincare capabilities as well as hints of a natural product.
Resilience is a term that can apply to the skin of customers when using this product, or to the sustainability of the product itself.
This name essentially means words like “land” or “Earth” in various languages, and it presents an interesting opportunity to keep your name choice short and sweet.
#4) Check It’s available
At this point, it’s good to have at least three great natural business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful natural businesses and break down why and how they’ve chosen to name their business and why it works for them.
Lush is a company that uses a very simple name. While the name itself may not give off the idea that the brand is eco-friendly, it does paint a picture of green forests and other kinds of “lush” atmospheres.
imperfect Produce reminds us that produce doesn’t need to look perfect in order to be perfectly delicious. Without the use of chemicals that can be rough on the planet, produce may not look as pretty but it’s sure to taste better and be safer.
100% Pure is a business that comes with no questions. It’s simply 100% pure, meaning there is no worry about unwanted chemicals or other ingredients that may be harsh on you or the environment.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, or focusing too much on using words that portray the literal eco-friendly nature. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real natural business named “Lush”.
This is a name that makes use of imagery rather than blatantly stating that it’s eco-friendly or organic. In addition, the name is short, easy to remember and spell.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Beautiful Bounty, Organic radiance
- Try using a word that wouldn’t be relevant when out of context (Eco Emollient – Emollients are typically used in skincare, and eco implies that the product is eco-friendly.)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable natural business names could be:
- Matena Naturals
- Obolin Naturals
- Rava Naturals
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Natural Skincare and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like NatSkincare, Natcare or NaturallSkincare.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
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