Green and Eco Business Name Generator & Ideas

Sonnen

A German clean energy company that is an innovator in the field of energy storage through solar panel/grid connections to a so-called SonnenBatterie. The word “sonnen” itself means “sun” in German.

SkyCool Systems

The company offers environmentally-friendly alternatives to standard air conditioning units, hence the name.

Energy CAP

s the name suggests, this is an energy management and utility bill software company developer. The aim of the company is to track energy consumption and greenhouse data for the purpose of more efficient resource utilization and environment preservation.

Tesla

This is probably one of the biggest companies in the world as far as environmental solutions are concerned. It was named after Nikola Tesla – one of the most prominent engineering and physics minds in the world.

First Solar

The name shows exactly what this company specializes in – the production of solar energy equipment.

NextEra Energy

The company was established in 1984 with a mission to take energy production to the future. Ever since, NextEra Energy has been specializing in wind and solar energy production.

GCL-Poly

The Chinese company’s name features an acronym derived from Golden Concord Ltd. The poly component of the name comes from the fact that the company is China’s largest polysilicon supplier.

Marketing Strategy & Useful
Advertising Terminology

Companies that come up with environmentally-friendly solutions need to base their marketing campaigns on the protective aspect of every single development. Whether they’ve come up with an alternative energy solution or an alternative to a traditional product, the manner in which it preserves the environment should be highlighted.

Good campaigns also provide specific figures and percentages concerning the reduction of pollution, harmful emissions or resources required for a certain activity.

Because green companies can specialize in various fields (energy production, purification, green homes, environment-friendly food, conscious clothing, etc.), a name should be chosen to tell the potential client what the respective company can do for them.

It’s also a good idea to avoid some of the clichés in the field – green, eco, sustainable, wind and sun are some of these clichés. Creating a unique and memorable brand while relying on those will be an incredibly difficult task. A good name brings forward a unique feature of the brand. If a company does ethical sourcing, this is one of the best characteristics to highlight in a name.

Some of the relevant advertising terminology includes green, sustainable, environment-friendly, earth-friendly, go green, organic, ethical, fair trade, recycle, recycling, reuse, repurpose and cruelty-free.

Clientele & Interests

Green and Eco companies work with both B2B and B2C customers. Usually, their clients are well-aware of the environmental impact of standard solutions in many fields, which is why they’re looking for alternatives.

These clients are aware of technical specs and terminology. They have a high level of awareness and they could be picky when it comes to the selection of sustainable technologies (both in terms of environmental concerns and minimizing utility bills).

Such clients are interested in clean and healthy living, protecting the environment, innovations and cost-efficient solutions. Often, they will be willing to spend more money on an innovative product that will deliver a high ROI in the long run.

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Industry Related Words

Green

eco

environmental

environmentally-friendly

sustainable

climate

climate change

carbon footprint

ozone

ozone layer

solar

solar panel

photovoltaic

wind

wind energy

wind turbine

geothermal

emission

deforestation

species

habitat

extinction

conservation

energy conservation

water conservation

purification

pollution

greenhouse effect

CO2

carbon dioxide

renewable energy

non-renewable energy

fuel

nuclear power

nuclear power alternatives

clean energy

biodiversity

global warming

reuse

reusable

recycle

biodegradable

filter

climate

coastal water

contamination

destruction

drought

natural disaster

erosion

fumes

insulation

marine

marine life

prevention

protection

sewage plant

urban

urbanization

treated

untreated

wind park

waste separation

landfill

methane

incinerator

fossil fuel

consumption

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