Energy Company Name Generator & Ideas

Generate names for your energy company below.

How to name your energy company

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your energy company business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our energy company name generator above and then scroll below to find the first step in the naming process.

  1. Renergetic
  2. Green House
  3. WindMill
  4. Genergetic
  5. Renewed Source
  6. Solar Gift
  7. Golden Stream
  8. Hydrowave
  9. Sustain Solar Systems
  10. solar.ly
  11. Infinite Green Source
  12. Reverse
  13. Earthware Energy
  14. Circulation Solutions
  15. Fossalt Solutions
  16. GreenTech Energy
  17. BioMass
  18. Windastic Renewable Solutions
  19. Mother Earth
  20. Mater Tellus Energy

Four steps to naming your energy company

This four-step process will help you name your energy company. In this example, I’m creating a name for an energy company that conveys the natural, renewable, and environment-friendly values of its business. Here’s each step I took in crafting these business names.

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Green”, “Gift”, “Wind” and “Sun”, you can see that while these words can be related to energy, they also suggest that you can expect a natural, renewable and environment-friendly sort of energy from this company or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

  • Renergetic
  • Green House
  • WindMill
  • Genergetic
  • Renewed Source
  • Solar Gift
  • Golden Stream
  • Hydrowave
  • Sustain Solar Systems
  • solar.ly
  • Infinite Green Source
  • Reverse
  • Earthware Energy
  • Circulation Solutions
  • Fossalt Solutions
  • GreenTech Energy
  • BioMass
  • Windastic Renewable Solutions
  • Mother Earth
  • Mater Tellus Energy

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable, and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of names:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

  • Renergetic
  • Solar Gift
  • Fossalt Solutions
  • Mater Tellus Energy

Removed Ideas:

  • Green House
  • WindMill
  • Genergetic
  • Renewed Source
  • Golden Stream
  • Hydrowave
  • Sustain Solar Systems
  • solar.ly
  • Infinite Green Source
  • Reverse
  • Earthwave Energy
  • Circulation Solutions
  • GreenTech Energy
  • BioMass
  • Windastic Renewable Solutions
  • Mother Earth

#3) Get some feedback

You’ll now have a list of 3-6 great energy company names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Renergetic

This name conveys an environment-friendly and natural type of energy they provide.

Solar Gift

This name conveys energy that is produced from a natural source that is the sun.

Fossalt Solutions

This name conveys a renewable and fossil fuel alternative type of energy.

Mater Tellus Energy

This name conveys a type of energy that is made from natural sources.

#4) Check It’s available

At this point, it’s good to have at least three great energy company names on your list, in case any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful energy companies and break down why and how they’ve chosen to name their business and why it works for them.

SolarCity is the name that is clear in its meaning. The company produces solar panels and strives to power the cities we inhabit with solar energy. In this context, the name is very brandable and sound.

Goldwind, as the name, directly translates to its customers what’s the company about. ‘Gold’ is laced with a positive, valuable, and important meaning. The use of it in front of the term wind, tells consumers a) the company produces wind power, b) they are the best company doing so.

Harvest Power is a company that produces energy from organic waste. The use of ‘harvest’ has a double meaning: the harvest of agriculture and the harvesting of power from this agricultural waste. Either way, the name communicates that the company produces energy from natural sources using an environment-friendly process.

5 Tips for naming your energy company

The ideal business name should be simple, memorable, and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitor’s business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused energy terms like panel, electricity, or air. A more effective business name should convey to customers your businesses and product values at a deeper level. Try to name your business in a way that has a story behind it.

Let’s take for example a real energy company named “Sungevity”.

The name combines sun with longevity making it unique, but also easy to remember. The name also conveys a deeper message that solar power is the future.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customer’s mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give extra thought to your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Trusted Turbine, Sustain Solar Systems)
  • Try using a word that wouldn’t be relevant when out of context (Harvest Power – Harvest is the process mainly used in agriculture, but here it represents creating the energy from organic waste.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy, and easy to say and remember. For example, some brandable energy company names could be:

  • Sibilus Energy
  • Buvilo Panels
  • Hectus Heating

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Harvest Power and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar-sounding names like Harwer, Harpower or Harwest Power.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable, or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

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