Solar Company Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your solar company

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four detailed steps to name your solar company. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started, try our solar company name generator above and then scroll below to find the first step in the naming process.

  1. Mater Tellus Energy
  2. Sun Drops
  3. Warm Love
  4. Sun Beat
  5. Solwave
  6. Greenlight Solar
  7. Influx Energy
  8. Solis Solar Systems
  9. Vitalis Systems
  10. Suntastic
  1. VitaLight
  2. Evergreen Energy
  3. Terra Light
  4. Radiant Star Solar Systems
  5. Emerald Ray Solutions
  6. Nexa Solar
  7. Luminus Systems
  8. Suntree Green Systems
  9. Golden Ray
  10. Unisolar

Create a unique business name with our Business Name Generator!

Four steps to naming your solar company

This four-step process will help you name your solar company. In this example, I’m creating a name for a solar company that conveys the natural, environment-friendly and renewable energy they produce. Here’s each step I took in crafting these business names.

Solar Company Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Wave”, “Gold”, “Drop” and “Green”, you can see that while these words can be related to solar energy, they also suggest that you can expect a natural, renewable and environment-friendly sort of energy from this company or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Mater Tellus Energy

Sun Drops

Warm Love

Sun Beat

Solwave

Greenlight Solar

Influx Energy

Solis Solar Systems

Vitalis Systems

Suntastic

VitaLight

Evergreen Energy

Terra Light

Radiant Star Solar Systems

Emerald Ray Solutions

Nexa Solar

Luminus Systems

Suntree Green Systems

Golden Ray

Unisolar

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Vitalis Systems

Suntastic

VitaLight

Luminus Systems

 

Removed Ideas:

Mater Tellus Energy

Sun Drops

Warm Love

Sun Beat

Solwave

Greenlight Solar

Influx Energy

Solis Solar Systems

Evergreen Energy

Terra Light

Radiant Star Solar Systems

Emerald Ray Solutions

Nexa Solar

Suntree Green Systems

Golden Ray

Unisolar

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great solar company names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends since they are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Vitalis Systems

This name conveys a premium product providing people with renewable and environment-friendly type of energy.

Suntastic

This name conveys a superior product that is made by the experts in the field.

VitaLight

This name conveys a product that is natural and environment-friendly.

Luminus Systems

This name conveys a product made by experts focusing on giving its customers only top performance.

#4) Check It’s available

At this point, it’s good to have at least three great solar company names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful solar companies and break down why and how they’ve chosen to name their business and why it works for them.

SolarCity Logo

SolarCity is the solar company that follows a trend in choosing the right name in the industry. The word “solar” is frequently included in the brand to give potential clients a good idea about the area of specialization. SolarCity is no exception from the rule, and on top of that, the name is very brandable and sound.

TeslaEnergy Logo

Tesla Solar Energy is a sub-division of the world-famous Tesla. The term Tesla is a nod to Nikola Tesla – a Serbian-American inventor and engineer who is mostly known for his contribution to the modern AC current electricity supply system. The name communicates expertise and reliability in the energy field.

GoSolar Logo

Go Solar is another company name that follows a trend in the industry (having ‘solar’ in the name). The name is pretty self-explanatory while having a simple call to action that motivates potential customers to act. It’s also a very brandable and sound name that won’t go away once you hear it.

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5 Tips for naming your solar company

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused solar terms like power, eco or sun. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real solar company named “Direct Energy Solar”.

Literally, this name conveys you’re buying a product that uses solar energy to provide you with the energy. You can see that this company also follows a trend in putting the word ‘solar’ into the name. The name communicates environment-friendly and renewable values of the product to their potential customers.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Solis Solar Systems)
  • Try using a word that wouldn’t be relevant when out of context (Vitalis Systems – Vitalis means life and in this context, it communicates that energy gives the life.)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable solar company names could be:

  • Revius Solar
  • Nilos Solar Systems
  • Yulious Solar Energy

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Luminus Systems and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Lumnis Systems, LuminuSystems or LumminSystems.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

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