Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your consulting firm. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our consulting firm name generator above and then scroll below to find the first step in the naming process.
Caliber Consulting
Canny Consult
Careerist
Perfect Certitude
The Cinch Firm
Clout Consulting
The Business Complement
Concise Consulting
Consult Coterie
Cynosure Consult
FastidiFirm
Feasible Feats
Firm Finesse
Fruition Consulting
Converse Comradery
Parley Partners
Confab Counsel
Consulting Kings
Instructifirm
Adept Advisors
Premium names to kickstart your business
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This four-step process will help you name your consulting firm. In this example, I’m creating a name for a consulting firm that conveys the nature of their services. Here’s each step I took in crafting these business names.
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Caliber”, “Certitude”, “Coterie” and “Finesse”. These words create the idea that your consulting firm is capable and ready to tackle whatever is thrown their way. Your goal here is to create a list of words or names that come to mind when thinking about your business.
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
Is the name simple and easy to remember?
Is the name easy to read and say aloud?
Is the name different from competitors?
Does the name convey a relevant meaning?
Does the name avoid overused words or cliches?
My Shortlist:
Caliber Consulting
Careerist
Feasible Feats
Parley Partners
Removed Ideas:
Canny Consult
Perfect Certitude
The Cinch Firm
Clout Consulting
The Business Complement
Concise Consulting
Consult Coterie
Cynosure Consult
FastidiFirm
Firm Finesse
Fruition Consulting
Converse Comradery
Consulting Kings
Instructifirm
Adept Advisors
Create a unique business name with our Business Name Generator!
#3) Get some feedback
You’ll now have a list of 3-6 great consulting firm names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
What first comes to mind when you first hear the name?
How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
Caliber Consulting
This name conveys consulting capabilities that are held to high standards.
Careerist
This name conveys the ability to help you make a lifelong career from your business.
Feasible Feats
This name conveys a touch of realism with the ability to help you attain your goals.
Parley Partners
This name conveys a sense of comradery when it comes to handling the needs of the business.
#4) Check It’s available
At this point, it’s good to have at least three great consulting firm names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful consulting firm and break down why and how they’ve chosen to name their business and why it works for them.
Strategy& is a name that leaves a potential client wondering. You’re given an understanding that the firm will help you with strategy. The & at the end of the name seems to say “and anything else you might need”.
McKinsey & Company is a name that allows potential clients to see that they are working with real people.They also have a catchy name through a rhythmic pronunciation in the name: McKinsey & Company.
Analysis Group is a simple name. It gives a clear perception as to what the company is about. If an analysis is what you need, then remembering the name of the Analysis Group isn’t going to be difficult.
The Boston Consulting Group
Brands in this industry opt for specific and practical names. This brand puts emphasis on its location and the primary range of services being offered to customers.
Bain & Company
A global consulting firm, this one was founded in 1973 by William Bain. Bain got the idea to start his own business while working for The Boston Consulting Group.
Booz Allen Hamilton
While this consulting company has undergone several name changes, the current version has nothing surprising in it. The brand is named after its founders – Edwin G. Booz, James Allen and Carl Hamilton.
Accenture
Previously known as Andersen Consulting, this company’s new name is derived from the phrase “accent on the future.”
Health Management Associates
This name sheds some light on the fact that the consulting firm offers specialized services within a specific industry. Once again, the name is 100 percent practical.
KPMG
KPMG belongs to the big four in the world of consulting and auditing. The name stands for Klynveld Peat Marwick Goerdeler.
IBM
Ranking among the biggest consulting firms in the world, IBM has a name derived from International Business Machines.
PricewaterhouseCoopers Advisory Services
This company is the result of a merger between two companies – Coopers & Lybrand and Prize Waterhouse.
Strategy&
Booz & Company is an entity that separated itself from Booz Allen Hamilton, which is why a name change had to occur. Strategy& was chosen because the addition of the symbol makes the brand different, intriguing and memorable.
The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
What business or product values are they conveying in their business name? How does that work for them?
Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused consulting firm terms. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real consulting firm named “Strategy&”.
This is a name that really gets the customer thinking, “Strategy and what?” The “What” in this name could represent a lot of things, depending on what the needs are for a particular client. It’s a great name for gaining attention.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
Use rhythmic pronunciation or alliteration (Caliber Consulting, Perfect Certitude
Try using a word that wouldn’t be relevant when out of context (Clout Consulting – Clout is something both a firm and the clients they work with likely want to achieve)
Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable consulting firm names could be:
Ridulo Consulting
Tyride Consulting
Laconu Consulting
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Courage Consulting and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like Couragge Consulting, Courconsult or Courrage Consulting.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
A successful naming and marketing strategy for a consulting firm is straightforward and practical. It puts emphasis on the range of services, especially if the consulting company offers specialized services. As you’ve seen from the examples, many prominent consulting firms have a name that’s based on an acronym or on the names of the founders. Such an approach, however, can’t be expected to deliver the best results for a brand new business in the field.
An alternative naming/marketing approach can be based on company core values and attributes, metaphors, word plays and positive connotations.
DigIntelligence is an example of such a potential name for a consulting firm. It’s catchy, it’s easy to remember and it also has a practical component. The name suggests that the consulting firm focuses on the digital field. Propel Innovation is another example of a name that’s less creative but that puts emphasis on positive characteristics or corporate core values.
Some useful advertising terminology to keep in mind could include competence, specialized knowledge, know-how, reliability, strategic development, intelligence, leader, innovative and financial growth.
Clientele & Interests
Consulting companies typically offer B2B services. This means their clients are experienced professionals in the respective field who are looking for improvement through strategic partnerships.
Consulting firms usually work with decision makers. While many of the entrepreneurs, CEOs and business owners that they partner with are male, a portion of potential customers could also consist of women at top corporate positions.
Potential buyers are highly educated, business-savvy and competent. The clientele could represent a wide array of industries. This individual is a high level corporate professional that usually receives significant income and could be on a company’s board of trustees.
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mustafe
2 years ago
governance and economic development consulting firm
governance and economic development consulting firm
Counsultany
Azure Consulting, Techpedia Consulting, Sparks Consult