Artist and Art Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your artist and art business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your artist and art business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our artist and art business name generator above and then scroll below to find the first step in the naming process.
- A Life on Canvas
- Painting with Passion
- Brilliant Brushes
- Art for Everyone
- Studio Magic
- Canvas Creations
- Scuplting with the Heart
- Five Senses Art
- ProPaint
- Inspire Studios
- Captivating Canvases
- Living Art
- Painting for the Future
- The Informed Artist
- Breathing Studios
- Stimulating Sculptures
- Superb Studios
- Brilliant with Brushes
- Art Unlimited
- Inspirations and Aspirations
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Four steps to naming your artist and art business
This four-step process will help you name your artist and art business. In this example, I’m creating a name for a artist and art business that conveys the inspiration and touch of magic that you would hope for from this sort of business. Here’s each step I took in crafting these business names.
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#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Senses”, “Passion”, “Inspire” and “Stimulating”. You can see that while these words can be related to artist and art businesses, they also suggest that you can expect an uplifting, thought-provoking service from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
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#3) Get some feedback
You’ll now have a list of 3-6 great artist and art business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name conveys the idea that they open up the world of art to everyone. Even someone who might not have been particularly interested in art in the past will find something that they like here.
This name is all about showing how the right art can open all of your senses and let you live life more intensely than before.
This name brings to mind the image of a huge, varied collection of art of all types. This business would probably have anything that you could think of in terms of art.
This name lets us imagine an art business that lets us get inspired in whatever way we want to be inspired. This doesn’t suit like a dull, boring type of company at all.
#4) Check It’s available
At this point, it’s good to have at least three great artist and art business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful artist and art businesses and break down why and how they’ve chosen to name their business and why it works for them.
Artsy
Another online platform that began its life as a startup but grew quickly. Artsy allows users from across the world to purchase artwork. The database consists of more than 350,000 works created by more than 50,000 artists.
Origami Owl (O2)
O2 is a company that focuses on handmade jewelry. The tiny company started as a hobby, hence the name. Eventually, it grew. Today, Origami Owl presents the work of hundreds of independent artists through its platform.
Great Big Canvas
With a name like Great Big Canvas, this company doesn’t really need to have its concept explained to the general audience. This is yet another online art marketplace that features over 700,000 works for sale.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused artist and art terms like artist studio or painting. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real honey business named “Art Explosion”.
This name brings to mind a business that is bursting at the seams with all sorts of art. It is a name that has an impact and that lets us imagine how art can be used to add extra vibrancy and excitement to life.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Superb Studios, Brilliant Brushes)
- Try using a word that wouldn’t be relevant when out of context (Canvas – this is the material that many artists use and whose inclusion helps to show the kind of work that they carry out )
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable artist and art business names could be:
- Nuvane Art
- Asolas Art
- Pana Paint
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Making Art and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like MakeArt, ArtMaking or ArtistMake.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Don’t forget to use our Art Business Name Generator
Our Business Name Guides
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Words Art often describes
(“Art______”)
You can use these words to create Artist business names like ‘Lifes Craftsman Art Studio’ and ‘Art-Hero Gallery’.
How Art is often described
(“______ Art”)
Example Art & Artist company names using these related descriptive words ‘The American Art Collective’ and ‘Young Creatives Art Studio.’.
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Art & Artist business names.
Paintings
French Connection, Modernista, Sureal(ism)