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Naming your artist or art business; competitor name analysis.
This is an online platform that specializes in the field of contemporary art sales.
This art company is named after its founder – Elana Joelle Hendler. The first part of the name is simply an acronym.
Origami Owl (O2)
O2 is a company that focuses on handmade jewelry. The tiny company started as a hobby, hence the name. Eventually, it grew. Today, Origami Owl presents the work of hundreds of independent artists through its platform.
Another online platform that began its life as a startup but grew quickly. Artsy allows users from across the world to purchase artwork. The database consists of more than 350,000 works created by more than 50,000 artists.
Great Big Canvas
With a name like Great Big Canvas, this company doesn’t really need to have its concept explained to the general audience. This is yet another online art marketplace that features over 700,000 works for sale.
A design and art invocation company, Ideo derives its name from idea. Obviously, the association is to creativity, innovative thinking and impactful design.
Branding Strategy & Naming Terminology
Art campaigns have to be original, innovative and based on fantasy. There’s a lot of freedom when it comes to picking a creative concept that will set the company apart from the competition.
Art businesses don’t operate in a strict corporate environment. This is why they can get a bit more frivolous when it comes to advertising, branding and choosing the right company name. the name can be specific and referring to one type of art if a niche audience is to be addressed. An art distributor may want to choose something a bit more eclectic, something that isn’t going to alienate a certain group of people.
Regardless of the art form, a good marketing campaign needs to have powerful visual elements. Word aren’t going to be sufficient in terms of attracting an audience and getting these potential buyers “hooked” right from the start.
Contemporary artist, original, reproduction, original installation, artistic, breakthrough, modern, classic, timeless, handmade, one of a kind, old master, visual, value, decorative value, unity, stylish, aesthetics
Demographic & Interests
Art companies can either focus on their own works or act as distributors. Distributors have a bigger clientele because they represent multiple artists and give their audience a large number of options to choose among.
Companies that create their own art will usually have a smaller pool of potential clients.
Clients are usually wealthier and they have a specific attitude/understanding of art. Usually, the clientele is pretty much set in terms of what it likes. Some people pursue abstract and contemporary art, others look for classics. Some potential clients could also be seeing art as a form of investment. In that instance, they will not have a big interest in the appeal of the work itself but rather in its potential to gain value over the years.