Polaroidcreated by a visionary, the company originally specialized in the production of polarized sunglasses. Edwin Land, the founder, carried out numerous experiments in the field of light polarization and this is how the name came into existence. |
Canonoriginally, this famous photography company was called Seikikōgaku Kenkyūsho. In 1935, the company produced the first Japanese 35mm camera called Kwanon. Based on this prototype development, the company name was later on changed to Cannon Camera Co. |
Kodakthe word Kodak was coined by the founder and it doesn’t mean anything. George Eastman liked the letter K because of its intrinsic strength. He tried various combinations until he finally came up with Kodak. |
Nikonoriginally, the brand was called Nippon Kogaku – Japanese Optical Company. One of the company’s most famous products was a lenses range called Nikkor. The first full-sized camera made by the corporation was called Nikon. Because the camera was so successful, the company changed its name to Nikon. |
Pentaxthe company was first known as Asashi Kogaku Goshi Kaisha and it got the trademark Pentax from an East German company to name its first camera. The word is a combination of Pentaprism and Contax. |
Leikaonce again, the company used to have a different name. A re-branding occurred after the launch of a famous camera – the 35mm Leica O. |
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Marketing Strategy & Useful
Advertising Terminology
A photography business can have a wide array of clients, depending on the specific services and products that it offers.
Some of the customers want convenience and cost-efficiency. Others are passionate photography enthusiasts who are looking for high quality optics, equipment and accessories. Such potential buyers usually have a higher income level and they’re very passionate about the hobby.
There are also individuals who want to have good photos without spending a lot on products. The middle-class segments and the so-called point and shoot cameras are typically designed for the needs of such clients.
Clientele & Interests
A photography business can rely on an array of advertising strategies. Letting the quality of equipment and photographs to speak for itself is one of the approaches that can deliver the best results. Marketing should focus on superior technical characteristics, unique new developments and a good price to quality ratio. Obviously, the market segment that’s being targeted is going to play a role. Pros in the field are looking for the best equipment. Amateurs are much more interested in practicality, a good price to quality ratio and ease of use.
Choosing the right name is an important part of the marketing strategy.
Because photography is more artistic, there’s a lot of creative freedom when it comes to naming such a business. If a company is offering specialty equipment, that should be the highlight of the naming approach. The same applies to a local business or a photographer who is well-known. Adding location and owner names to the brand can be a good idea in such an instance.
Some of the useful advertising terminology in the industry includes portrait, optical, frame, picture, digital, photo shoot, capture, studio, flawless, clear, vivid, imagination, impression and stylish.
Our Business Name Guides
Related: Photo booth Business Names
Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Photography company names.
Honey in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Consequat
French: La photographie
Spanish & Italian: Fotografía