Photography Business Name Generator
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Ashley S.
Branding & Marketing Specialist
Article Contents
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How to Name your Business
5-Tips for Naming your Business
Business Name Ideas
How to name your photography business
Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your photography business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our photography business name generator above and then scroll below to find the first step in the naming process.
- Sensational Snaps
- Camera for Hire
- Pictures to Treasure
- Your Favourite Photos
- Portrait People
- Your Life in Our Lens
- We Focus on the Good Things
- The Smooth Shutter Service
- Fabulous Photos
- PhotoPro
- Making Memories
- Smile Seekers
- The Tripod God
- Snap Into Action
- Focussed on You
- Shutter Magic
- Lens Trends
- Photos for the Future
- Capture the Image
- More Than a Thousand Words
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[insertgenerator industry=”photography, media”]Four steps to naming your photography business
This four-step process will help you name your photography business. In this example, I’m creating a name for a photography business that conveys the excellent service and highly personal approach that a customer will be looking for. Here’s each step I took in crafting these business names.
Click to View Infographic
#1) Brainstorm your name ideas
Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Focus”, “Lens”, “Tripod” and “Shutter”, you can see that while these words can be related to Photography, they also suggest that you are an expert as well as giving a chance to create some fun names that let people see what to expect from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.
If you’re stuck on words to use, try our business name generator.
Here are my name ideas after brainstorming:
#2) Shortlist your ideas
Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.
Here’s a quick checklist you can run your ideas through to help shorten your list of name:
- Is the name simple and easy to remember?
- Is the name easy to read and say aloud?
- Is the name different from competitors?
- Does the name convey a relevant meaning?
- Does the name avoid overused words or cliches?
My Shortlist:
Removed Ideas:
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#3) Get some feedback
You’ll now have a list of 3-6 great photography business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.
Be sure to ask questions like:
- What first comes to mind when you first hear the name?
- How would you spell it?
With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?
My customer feedback:
This name lets us imagine a friendly business that is fully concentrated on taking great pictures with a human touch.
This name conveys the idea that the company take pictures that are based on the individual subject rather than being all the same.
This name shows that the photographers looks to capture the perfect, smiling image that also makes the customers happy when they see it.
This name conveys the company’s efforts to make customers the centre of their efforts, as well as of their photos.
#4) Check It’s available
At this point, it’s good to have at least three great photography business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.
Check Domain Availability
Competitor Name Analysis
To help you brainstorm potential business names, let’s take a look at three successful photography businesses and break down why and how they’ve chosen to name their business and why it works for them.
Canon – originally, this famous photography company was called Seikikōgaku Kenkyūsho. In 1935, the company produced the first Japanese 35mm camera called Kwanon. Based on this prototype development, the company name was later on changed to Cannon Camera Co.
Polaroid – created by a visionary, the company originally specialized in the production of polarized sunglasses. Edwin Land, the founder, carried out numerous experiments in the field of light polarization and this is how the name came into existence.
Nikon – originally, the brand was called Nippon Kogaku – Japanese Optical Company. One of the company’s most famous products was a lenses range called Nikkor. The first full-sized camera made by the corporation was called Nikon. Because the camera was so successful, the company changed its name to Nikon.
1. Do a Competitor Analysis
Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:
- What business or product values are they conveying in their business name? How does that work for them?
- Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
- Who does it best? Why does it work and how can I produce a better name?
2. Focus on Naming your Business not Describing it.
A typical pitfall most businesses run into is describing their business name too literally, using overused honey terms like photographs or studios. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.
Let’s take for example a real photography business named “Headshot London”.
Literally, this name conveys the idea that you are going to be taking pictures of someone’s head, giving the idea that there are specialists in this exact type of photography. It also lets us imagine them taking such high quality images that they really blow their customers away.
3. How to make a more memorable name
Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:
- Use rhythmic pronunciation or alliteration (Perfect Portraits, Fine Focus)
- Try using a word that wouldn’t be relevant when out of context (Lens – this is a technical word in photography but we can use it playfully too)
- Keep it short and simple.
4. Try purchasing a Brandable business name
Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable photography business names could be:
- Fotoful
- PoPortaits
- Photolike
You can find a full list of Brandable business names at Domainify.com
5. Avoid combining words just to create a unique name.
Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Family Photos and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like PhotoFamily. FamPhotos or FamilyPhotography.
You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.
Trending Words
Here are the top trending words used in Photography company names.
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Combine Words
We’ve taken words from above and from our generator results and combined the words to create new Photography company names.
Photography in Foreign Languages
Consider using foreign words in your business name to give the impression of an international or exotic brand.
Latin: Consequat
French: La photographie
Spanish & Italian: Fotografía
Don’t forget to give our Photography company name generator a try!
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