Photography Business Name Generator

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Writer Ashley

Ashley S.
Branding & Marketing Specialist

How to name your photography business

Hey, I’m Ashley (Branding Expert) and I’m going to guide you through our four steps to name your photography business. Below you’ll find twenty example names I created in this process and next, I’ll show you how you can create your own. To get started try our photography business name generator above and then scroll below to find the first step in the naming process.

  1. Sensational Snaps
  2. Camera for Hire
  3. Pictures to Treasure
  4. Your Favourite Photos
  5. Portrait People
  6. Your Life in Our Lens
  7. We Focus on the Good Things
  8. The Smooth Shutter Service
  9. Fabulous Photos
  10. PhotoPro
  1. Making Memories
  2. Smile Seekers
  3. The Tripod God
  4. Snap Into Action
  5. Focussed on You
  6.  Shutter Magic
  7. Lens Trends
  8. Photos for the Future
  9. Capture the Image
  10. More Than a Thousand Words

Create a unique business name with our Business Name Generator!

Four steps to naming your photography business

This four-step process will help you name your photography business. In this example, I’m creating a name for a photography business that conveys the excellent service and highly personal approach that a customer will be looking for. Here’s each step I took in crafting these business names.

Photography Business Name Ideas Infographic

Click to View Infographic

#1) Brainstorm your name ideas

Start by brainstorming what words could fit into your business name. In my name ideas, I used words like “Focus”, “Lens”, “Tripod” and “Shutter”, you can see that while these words can be related to Photography, they also suggest that you are an expert as well as giving a chance to create some fun names that let people see what to expect from this business or brand. Your goal here is to create a list of words or names that come to mind when thinking about your business.

If you’re stuck on words to use, try our business name generator.

Here are my name ideas after brainstorming:

Sensational Snaps

Camera for Hire

Pictures to Treasure

Your Favourite Photos

Portrait People

Your Life in Our Lens

We Focus on the Good Things

The Smooth Shutter Service

Fabulous Photos

PhotoPro

Making Memories

Smile Seekers

The Tripod God

Snap Into Action

Focussed on You

Shutter Magic

Lens Trends

Photos for the Future

Capture the Image

More Than a Thousand Words

#2) Shortlist your ideas

Once you’ve developed a list of possible names, do an analysis of your ideas. Remove any names that could be hard to remember, spell or speak aloud. Keep names that are brandable, sound great, are memorable and communicate your brand values, product or service to your target audience.

Here’s a quick checklist you can run your ideas through to help shorten your list of name:

  • Is the name simple and easy to remember?
  • Is the name easy to read and say aloud?
  • Is the name different from competitors?
  • Does the name convey a relevant meaning?
  • Does the name avoid overused words or cliches?

My Shortlist:

Portrait People

Your Life in Our Lens

Smile Seekers

Focussed on You

 

Removed Ideas:

Sensational Snaps

Camera for Hire

Pictures to Treasure

Your Favourite Photos

We Focus on the Good Things

The Smooth Shutter Service

Fabulous Photos

PhotoPro

Making Memories

The Tripod God

Snap Into Action

Shutter Magic

Lens Trends

Photos for the Future

Capture the Image

More Than a Thousand Words

Create a unique business name with our Business Name Generator!

#3) Get some feedback

You’ll now have a list of 3-6 great photography business names and you can start to ask potential customers or people working in the industry for feedback (your target audience). Avoid feedback from family and friends, are more likely to praise all your ideas and they aren’t your customer.

Be sure to ask questions like:

  • What first comes to mind when you first hear the name?
  • How would you spell it?

With you’re customer feedback you can now ask yourself is the name still relevant? and did it represent your business how you intended?

My customer feedback:

Portrait People

This name lets us imagine a friendly business that is fully concentrated on taking great pictures with a human touch.

Your Life in Our Lens

This name conveys the idea that the company take pictures that are based on the individual subject rather than being all the same.

Smile Seekers

This name shows that the photographers looks to capture the perfect, smiling image that also makes the customers happy when they see it.

Focussed on You

This name conveys the company’s efforts to make customers the centre of their efforts, as well as of their photos.

#4) Check It’s available

At this point, it’s good to have at least three great photography business names on your list, in case your any of your names are already taken. You can do a quick Business Name Search online to find out if you’re name is available within your country/state, also be sure to search if the name is also available for Trademark and Domain name Registration.

Check Domain Availability

Competitor Name Analysis

To help you brainstorm potential business names, let’s take a look at three successful photography businesses and break down why and how they’ve chosen to name their business and why it works for them.

Canon Logo

Canon – originally, this famous photography company was called Seikikōgaku Kenkyūsho. In 1935, the company produced the first Japanese 35mm camera called Kwanon. Based on this prototype development, the company name was later on changed to Cannon Camera Co.

Polaroid Logo

Polaroid – created by a visionary, the company originally specialized in the production of polarized sunglasses. Edwin Land, the founder, carried out numerous experiments in the field of light polarization and this is how the name came into existence.

Nikon Logo

Nikon – originally, the brand was called Nippon Kogaku – Japanese Optical Company. One of the company’s most famous products was a lenses range called Nikkor. The first full-sized camera made by the corporation was called Nikon. Because the camera was so successful, the company changed its name to Nikon.

Premium names to kickstart your business

Created by branding experts and professional designers.

5 Tips for naming your photography business

The ideal business name should be simple, memorable and convey a meaning all at the same time. Here are my 5 tips to keep in mind when developing your business names.

1. Do a Competitor Analysis

Doing a competitor analysis as your first step will save you a lot of time in the future, knowing what names to avoid and understanding why and how your competitors business name words for them will help you in forming your own business names. When analyzing competitors think about:

  • What business or product values are they conveying in their business name? How does that work for them?
  • Is there a trend in how these businesses are naming themselves? It’s best to avoid sounding like “just another one of those businesses”.
  • Who does it best? Why does it work and how can I produce a better name?

2. Focus on Naming your Business not Describing it.

A typical pitfall most businesses run into is describing their business name too literally, using overused honey terms like photographs or studios. A more effective business name should convey to customers your businesses and product values at a deeper level. Try name your business in a way that has a story behind it.

Let’s take for example a real photography business named “Headshot London”.

Literally, this name conveys the idea that you are going to be taking pictures of someone’s head, giving the idea that there are specialists in this exact type of photography. It also lets us imagine them taking such high quality images that they really blow their customers away.

3. How to make a more memorable name

Creating a memorable business name is the first step in getting into a customers mind and is also a task that’s easier said than done. Your business name should aim to stop a customer in their tracks and give an extra thought on your product among your wave of competitors. Some tips to create a memorable name would be:

  • Use rhythmic pronunciation or alliteration (Perfect Portraits, Fine Focus)
  • Try using a word that wouldn’t be relevant when out of context (Lens – this is a technical word in photography but we can use it playfully too)
  • Keep it short and simple.

4. Try purchasing a Brandable business name

Brandable business names are names that are non-sensical but read and are pronounced well. They often use letter patterns of Vowel/Consonant/Vowel as these word structures are typically short, catchy and easy to say and remember. For example, some brandable photography business names could be:

  • Fotoful
  • PoPortaits
  • Photolike

You can find a full list of Brandable business names at Domainify.com

5. Avoid combining words just to create a unique name.

Another mistake business owners typically make is creating bad word combinations when they find out that their business name idea is already taken. For example, John names his business Family Photos and finds out it’s already taken. Because he’s already decided this is what he’ll name his business he tries to opt for similar sounding names like PhotoFamily. FamPhotos or FamilyPhotography.

You can see how these ideas are a step backward as they are not catchy, easily pronounceable or memorable. In these situations, we suggest starting from scratch and trying the tips we mentioned previously.

Photography business name ideas

Here’s the ultimate list of Photography related words you could use in your business name. Below is a list of trending, descriptive and action words that are often related to Photography.

Trending Words

Here are the top trending words used in Photography company names.

Digital

Photography

Centre

City

Club

Direct

Den

Equipment

Exchange

Store

Innovation

Jungle

One

House

Warehouse

Story

World

Solution

Gear

Heaven

Control

Boy

Collective

Zone

Wild

Don’t forget to use our Photography Business Name Generator

Combine Words

We’ve taken words from above and from our generator results and combined the words to create new Photography company names.

InstaAperture (Instant + Aperture)

ShutterPics (Shutter + Pictures)

PhotoFocus(Photography + Focus)

ZoomPic

LapseImagery

Photography in Foreign Languages

Consider using foreign words in your business name to give the impression of an international or exotic brand.

Latin: Consequat

French: La photographie

Spanish & Italian: Fotografía

Don’t forget to give our Photography company name generator a try!

Our Business Name Guides

Related: Photo booth Business Names

Related: How to Start a Photography Business

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