Complete Guide to Naming Your Vegan Business
Our vegan business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get vegan business name inspiration.
Brand Goals & Target Market
Building a vegan brand should obviously put emphasis on a lot more than the mere fact that products are vegan. Veganism is about ethical choices, sustainability, ending cruelty and keeping the planet alive. If these values can be weaved in the very fabric of the brand, chances are that it will soon have a big number of loyal followers.
Being passionate about veganism and the products you’re creating is an obvious first step in the process. Personal commitment usually shows in branding and advertising efforts. Everything can tell potential buyers something about you – from the selection of the company name to packaging choices.
A good brand is reflective of the buyer’s beliefs and it also comes within a reasonable price point. Accomplishing both at the same time can be difficult, especially if your products are organic. You have to align yourself with the behaviour of the target audience. For the purpose, market research and the creation of the right buyer persona will be of paramount importance.
It’s very interesting to point out that demographic profiling suggests the vast majority of vegan product consumers is female (over 70 per cent, based on US research for 2017). Most vegans are in their 20s and 30s. Because the demographic is so young, the median income of these consumers isn’t on the higher end of the spectrum.
Of the people who identify themselves as vegans, the overwhelming majority has adopted the lifestyle due to ethical reasons. A small portion of these individuals is focused on the health benefits of veganism and the religious implications of not hurting animals.
Almost all of the people looking for vegan products have relied on internet for research and purchases. Ecommerce websites are very popular among the demographic. These individuals carry out a lot of research to make sure that a company is 100 per cent ethical before spending any money.
Finally, vegans are very concerned with labels and they will go carefully through the list of ingredients, whether they’re buying food or cosmetics. Most of the people in this demographic have some concerns about label accuracy.
Competitor Name Analysis
This is a vegan cosmetic brand and as the name suggests, natural ingredients like fruits and plant extracts are utilised in the formulations.
This innovative company focuses on the production of plant-based meat substitutes for vegans – a fact that the name reveals immediately.
Another name that tells potential buyers exactly what substitute they’re going to get for an animal food. MozzaRisella makes mozzarella from rice milk.
Beauty Without Cruelty (BWC)
While the name isn’t the most creative one on the face of the planet, it appeals to the ethical side of veganism.
A vegan chain of restaurants, Café Gratitude is guided by the principles of sacred commerce – right actions, right intentions and right speech for the purpose of promoting spirituality.
The philosophy here is that the company’s cosmetic products contain the bare minimum without unnecessary additives or chemicals.
Vegan Business Name Inspiration
- Chlorophyll Nutrition: it’s obvious the reference here is to plant-based foods that are free from ingredients of animal origin.
- Ethical Queen: a good choice for a cosmetics brand – it reveals something about the philosophy and it also flatters the potential consumer.
- From the Stem: the association here is of plant-based ingredients that have been freshly picked from the garden.
- No Suffering Café: most vegans are concerned with the wellbeing of animals; hence the name will appeal to the overwhelming majority of people who have accepted the vegan lifestyle.
- The Vegan Pie: sometimes, a simple name is the best one. This tells customers exactly what they’re going to find when they enter the premises.
- More Than Cheese: the market for animal product substitutes is a massive one, especially when it comes to cheese alternatives that are free from dairy.
- Reborn Vegan: becoming a vegan is always perceived as a rebirth. The name is great for a vegan company, regardless of the specialisation area.
- Earth Vibes: a good name for a cosmetics company or a business that makes vegan foods. While a bit more generic, it still has a strong feel to it.
- The Vegan Connection: the name is a great choice for a restaurant or a café that serves as a meeting point and a social centre for the vegan community.
- Green Vitality: whether you make smoothies or supplements, such a vibrant name is an excellent choice for a vegan business.
What Not to Name Your Vegan Business
Don’t go for the obvious. The Veggie Shop is a tired rendition of the idea. The Plump Tomato is much more attractive and unusual, which is why the name will be memorable. You have to distinguish yourself from the crowd rather than blend in.
Avoiding the clichés like vegan and green is also a good idea. Yes, these are the products you make or sell. Still, try to be a bit more abstract and original when it comes to the selection of a name. Your potential customers will appreciate the effort.
While vegan are knowledgeable of the terminology and the specifics of such products, you don’t really want to alienate newcomers to the niche. Keep it simple and pick words that most people will understand. Jargon and very in-depth vegan philosophical concepts have no place in the title of your business.