Complete Guide to Naming Your Gift Business
Our gift business naming guide will help you think about much more than just a name, we’ll look at your Brand Goals, Target Market, Demographic Interests, Analyze Competitors Names, Brainstorm Ideas and get gift business name inspiration.
Brand Goals & Target Market
What do you want the brand of your gift business to communicate? Are you a high-end luxury supplier, or cheap and quirky gift shop? Your brand should dictate the type of language you use in your business name, as this will ultimately promote your unique selling point to your target audience.
For example, an up-market gift business may chose to use more formal, sophisticated language such as ‘Boulevard Gifting’ or ‘Prestige Gifts’ – where a cheap, huge-range gift store might use language such as ‘Gifts Galore’ or ‘Treasure Warehouse’ to promote their brand.
Similarly, if your gift business specialises in a certain type of gift, you should chose language that reflects your niche. For example, an antique gift store could incorporate language that reflects this, such as old English, French or Latin. For example, ‘Le Gift Boutique’ sounds like it sells classy giftware, as opposed to ‘High Five Gifts’. If you need further help read our guide on how to come up with a brand name.
Understanding your target audience can be critical in naming your gift business. If you can visualise your ideal customer, than you should be able to understand their common interests or hobbies, and perhaps chose a business name that appeals to them.
For example, if your gift business specialises in romantic, poetic gifts, perhaps a name like ‘Shakespeare’s Attic’ would appeal most to your target audience. Similarly, a gift business specialising in technology might chose a name like ‘Gadget Shack’.
If your unique selling point is being sustainable or eco-friendly, you know that your target audience would be more drawn to a business name that incorporates associated words such as ‘green’ or ‘eco’.
Competitor Name Analysis
This old fashioned boutique gift store perfectly captures their ‘vintage’ vibe in a business name that instantly draws connotations to discovering antique treasures.
Lime Tree Kids
This gift business explains its two unique selling points in their title – gifts for children, made from wood. In doing so, they’ve still managed to come up with a cool brand name, as opposed to ‘Kids Wooden Gift Store’.
Third Drawer Down
This kooky gift store plays on the familiar concept of having a draw full of trinkets and odd bits and pieces somewhere in your home, which is exactly the type of gifts they specialise in.
This gift store located in the city of Melbourne appeals directly to their ideal client (tourists), by making it clear they sell Melbourne memorabilia. Sometimes short simple is the best way to be memorable.
This gift business focuses on craft home wares, hence a business name that plays on the idea of decorating the inside of your home (or nest).
Hard to Find
This online gift store specialises in unique gifts, and has chosen a catchy and memorable business name that reflects their unique selling point – unusual gifts that are hard to find.
Gift Business Name Inspiration
- The Gift Shoppe: the old English spelling of the word ‘shop’ is one way to accentuate the fact your gift business focuses on vintage or antique style gifts.
- Corner Keepsakes: different language relates to different concepts, and ‘keepsake’ definitely reflects more valuable, collectable gifts than words like ‘toys’ or ‘presents’.
- Tech Treasures: alliteration is an effective way to create a business name that is catchy and memorable, and this example also serves to explain the type of gifts this business may specialise in.
- Under The Tree: what is the most famous gift location? Under the Christmas tree. Playing on connotations like this is a creative way to think of clever, memorable business names.
- Thats a Wrap: playing on the phrase that means ‘that’s finished’, and also gift-wrapping, ‘That’s a Wrap’ sounds like a no-frills gift business where you’re guaranteed to find what you’re looking for.
What Not to Name Your Gift Business
As with most business names, it is always advised to avoid long-winded or hard to spell business names, as these are not only hard to remember, but can make it difficult to search for online… a crucial marketing avenue for any modern business.
Unless your unique selling point is having a specific community vibe, or servicing a certain area, it is not recommended to have a localised name such as “East Village Gifts”… because this really limits you to the East Village area.
It is also not recommended to use bland adjectives such as ‘good’, ‘best’, ‘amazing’, ‘stunning’, etc., as this won’t convince your target audience half as much as letting your products/services do the talking for you.
Of course, it is always recommended to avoid business names that may be deemed as offensive or marginalising.